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WWW.ECOZURI.COM
                                                    1-877-ECOZURI
                                                    info@ecozuri.com
                                                    3579 E Foothill Blvd., Suite 618,
                                                    Pasadena, CA 91107




                  - HELPING YOUR BUSINESS
                   INCREASE THE ROI OF
                   GREEN MARKETING
Proven Effectiveness

                > 20% Potential Cost Saving

                                     Strong Green Credibility
BUILDING A GREEN BRAND IS NO LONGER A CHOICE. DUE TO THE GROWING
ENVIRONMENTAL CONCIOUSNESS OF TODAY’S CONSUMERS IT’S A NECESSITY.

Knowing a company is mindful of its impact on                                 It is important or very important that …
the environment and society makes me …                                        (% agree, n = 1,000 across countries, 2008)
(% agree completely/somewhat, n = 2,000+ U.S. consumers, 2007)



   More likely to buy                                                          Companies should
   their products or                                   58%                          provide
        services                                                                information on                               75%
                                                                                environmental
    More loyal to the
                                                      55%                           impacts
       company

  More likely to talk                                                          Companies should
 with my friends and                                                             have a good
                                                   47%                                                                      73%
 family about the…                                                              environmental
                                                                                 track record
   More likely to buy
     their stock
                                              36%
                                                                               Companies should
Less concerned with                                                               offer green                         66%
  the price of their                       28%                                     products
      products

Source: The LOHAS Consumer Trends Database, Natural Marketing Institute, BCG Global Green Consumer Survey
THIS GREEN TREND IS HERE TO STAY. EVEN WITH THE CURRENT ECONOMIC
DOWNTURN, THE FUTURE VALUE OF THE GREEN SEGMENT WILL BE SIGNIFICANT

How much have changes in the economy                                   Decision factors for consumers’ purchase
affected your decision to buy green?                                   (%, n = 1,001 U.S. UK and Japanese consumers, 2009)
(%, n = 1,001 U.S. consumers, 2009)

                                                                                  Pre recession         Now        After the Recession
        Don't buy                     Buy fewer
        Buy same                      Buy more
                                                                                                                  15%
                                                                                       Green                       16%
                                                                                                                         22%

       19%                 16%                                                                                               23%
                                                                           Convenience                             16%
                                                                                                                   16%
                                      14%
                                                                                                                                28%
                                                                                      Quality                                24%
                                                                                                                               27%
                                             83% still
          50%                                                                                                                23%
                                             buying or buy                              Price                                         35%
                                             more                                                                            24%

Source: Green Seal, EnviroMedia Social Marketing, Penn, Schoen & Berland Associates
TODAY’S SUCCESSFUL MARKETING TEAM NEEDS TO ESTABLISH A CREDIBLE AND
  DIFFERENTIATED GREEN BRAND IMAGE WITH LIMITED RESOURCES

  Challenge 1: Reducing marketing budget               Challenge 2: More cautious consumers

  Your organization’s plans for marketing              Respondents’ reaction to “green” claims
  spending changes in the next 12 months               made in advertising
  (%, n=587 business executives, 2009)                 (%, n=4,868, 2008)

                                                          Sometimes believe      Usually believe
                                                          Always believe         Never believe
            Reduce                               44%
                                                                                     87% are
                                                        3%       12%                 skeptical on
   Stay the same                          27%                                        green claims


           Increase                   20%               20%

                                                                              65%
       Don't know               9%



Source: McKinsey Global Institute, Burst Media
TAILORED TO ADDRESS THESE CHALLENGES, ECOZURI’S CUSTOM-MADE PROMOTIONAL
GOODS PROGRAM HELP TO OPTMIZE YOUR GREEN MARKETING RESULTS

               Objective: Maximize the ROI of your green marketing efforts



    Strategically focus    Creditable green       Effective input cost   Complete tailored
    on marketing           content and            saving (>20%)          design allowing
    approaches with        commitment:            through factory        differentiated
    proven                                        direct model           message
    effectiveness in       - Utilize certified
    current economic         recycled, organic    - Eliminate            - Custom-made
    environment:             or other eco-          channel costs        - Strong design
                             friendly materials   - Reduce                 and prototyping
    - Promotional          - Versatile, eco-        communication,         support
      items                  friendly designs     - turn around time
    - Event marketing      - 10% of retail          and error rates
                             revenue donated




               Factory direct custom-made promotional items and corporate gifts
                       manufactured from certified eco-friendly materials
PROMOTIONAL GIFTS, ECOZURI’S NICHE, ARE PROVEN TO BE THE MOST COST
EFFECTIVE APPROACH FOR BRAND DEVELOPMENT

Cost per impression by media                                                    % of respondents who do business with the
($)                                                                             advertiser after receiving the promotional
                                                                                items / If not yet, the likeliness to do so
      National Magazine                                 0.0330
                                                                                (%, n =618, 2008)
                                                                                                                                    Less likely
                                                                                                                                    No change
     Newspaper Ad (1/2
                                               0.0192
        page BW)                                                                                                                    More likely
                                                                                    No           Yes
            Prime Time TV                      0.0190                                                                               2%

                   Cable TV            0.0070


     Syndicated (Day) TV               0.0060                                                             38%                      74%

                 Spot Radio           0.0050          Can be even                 62%
                                                      lower with
               Promotional
                                      0.0040
                                                      Ecozuri’s
               items/gifts*                           factory direct
               Billboard                              program                                                                      24%
                                     0.0030
            (City/National)

* Include Bags, shirts, other wearable's, caps, writing instruments, calendar, recognition – jewelry, glassware, office accessories, calendars, etc.
Source: Advertising specialty Institute
WITH A RIGOROUS SUPPLY CHAIN AUDIT AND CERTIFICATION PROCESS, ECOZURI
HELPS YOU TO ENSURE THE CREDIBILITY OF YOUR “GREEN CLAIM”

                                                                         CASE EXAMPLE
 Typical supply chain of Ecozuri products
 Recycled plastic      Fabric production    Product           End products       Clients and
 processing and yarn                        manufacturing                        end users
 production




                                                                       Testing and
                                                                       verification
         Monitoring and auditing under
         direct partnership



                                                            Recycled content or
                                                            environmentally friendly
                                                            material testing and
                                                            certification
ECOZURI’S FACTORY DIRECT APPROACH CUT “INPUT” COSTS, TURNAROUND TIME
AND MISCOMMUNICATION SIGNIFICANTLY

                         Achievable saving: > 20% for matching products

 Ecozuri factory direct approach:                                     Strategic partner with global manufacturing
                                                                      facilities and import operations
        Clients

                                                Order


                                                Feedback

                         No non-value adding channel spend, direct communication

                                                   VS
 Traditional approach:
                             High channel costs, slow and inaccurate information flow
         Clients                                                                                   Manufacturers

                     Order                                                              Order

                                                                      …
                    Feedback                                                            Feedback
                           Staff 1   Staff n

                               Importer         Layer 1 distributor     Layer N distributor
OUR CUSTOM-MADE PROGRAM ALLOWS YOU UNPRECEDENTED FLEXIBILITY TO
OPTIMIZE YOUR MARKETING MESSAGE WITHOUT INCURRING HIGH COSTS

No more boring,             Ecozuri allows
cookie cutter               complete tailoring to                           Tailored
approaches                  match your unique                               collaborative
                                                                            design with clients:
                            marketing needs …                               -Product style
Warehoused mass
                                                                            -Logo and message
produced undifferentiated
blank promotional items
with suboptimal or
unverifiable eco content

                            Flexible
                            production                                Experience eco material
                            quantity                                  sourcing and
                                           Custom-made program        recommendation:
                                           with cost advantage from   - Recycled plastics
            +                              a global reach             - Organic cotton
Logo silkscreen printing                                              - Jute/Hemp, …etc.

            =
                                                        Large number of decoration options:
Typical customization                                   - Embroidery
offered by traditional           Fast prototype         - Dye-sublimation
supplier                         development            - Lamination
                                                        - Screen printing , etc.
ECOZURI OFFERS FOUR OPTIONS TO BEST SUIT YOU AND YOUR COMPANY


     Option 1                Option 2                Option 3               Option 4
 Reduce input cost        Go green without       Build a new green          Make your
  by going direct          going beyond               message            marketing event
                               budget                                   /tradeshow green

 - Let Ecozuri be        - Let Ecozuri           - Let Ecozuri be      - Let Ecozuri be
   the supplier for        redesign your           your partner to       your partner to
   your high               most popular            develop a new         develop all the
   volume/high             promotional             set of                “greenable” items
   value                   items with green         eco-conscious        for your next
   promotional             materials               promotional           marketing event,
   good items that       - Keep your               items tailored to     tradeshow or
   are currently            budget intact          your marketing        exhibition: and all
   ordered through          by balancing           needs                 at factory direct
   indirect channels       additional                                    cost
                           material costs
                           with factory
                           direct savings


          Common benefits: cost saving, green credibility, unlimited flexibility
TO GET STARTED, YOU ARE INVITED TO WORK WITH US ON A PILOT PROJECT



                       Approve            Engage in           Review and
     Plan your                                                design further
                       quotation          quality
     project                                                  partnership
                       and sample         control


   • Purpose of the   • Provide input   • Review and          • Receive
     items              to initial        approve               delivery
   • General            sample            production          • Review saving
     design idea      • Approve final     sample              • Plan further
   • Preferred          sample          • Visit factory (if     partnership
     material         • Approve           preferred)
   • Expected in        pricing
     hand date        • Place
   • Quantity           purchase
   • Artwork            order

                                                       Special offer: sample fee
                                                       exemption for pilot order
                                                            above $5,000
“Zuri” means “good and beautiful” in Swahili, a
beautiful language spoken in East Africa. Ecozuri, Inc.
offers environmentally conscious, habit changing
products to help people embrace a more eco-friendly
lifestyle. We also contribute up to 10% of our retail
revenue to support education for children living in
poverty in rural Africa.


                     “Ecozuri” is a registered trademark of California based Ecozuri Inc. The
                     company promotes Ecozuri’s line of reusable bags made from 100%
                     recycled plastics and offers green custom-made promotional products
                     OEM services for corporate clients.

                     To learn about Ecozuri’s products and offerings, please
                     visit www.ecozuri.com or contact us at info@ecozuri.com
                     or 1-877-326-9874. Thank you!

                                        www.ecozuri.com

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ChatGPT webinar slides
 

ROI_of_green_marketing_by_Ecozuri.com

  • 1. WWW.ECOZURI.COM 1-877-ECOZURI info@ecozuri.com 3579 E Foothill Blvd., Suite 618, Pasadena, CA 91107 - HELPING YOUR BUSINESS INCREASE THE ROI OF GREEN MARKETING Proven Effectiveness > 20% Potential Cost Saving Strong Green Credibility
  • 2. BUILDING A GREEN BRAND IS NO LONGER A CHOICE. DUE TO THE GROWING ENVIRONMENTAL CONCIOUSNESS OF TODAY’S CONSUMERS IT’S A NECESSITY. Knowing a company is mindful of its impact on It is important or very important that … the environment and society makes me … (% agree, n = 1,000 across countries, 2008) (% agree completely/somewhat, n = 2,000+ U.S. consumers, 2007) More likely to buy Companies should their products or 58% provide services information on 75% environmental More loyal to the 55% impacts company More likely to talk Companies should with my friends and have a good 47% 73% family about the… environmental track record More likely to buy their stock 36% Companies should Less concerned with offer green 66% the price of their 28% products products Source: The LOHAS Consumer Trends Database, Natural Marketing Institute, BCG Global Green Consumer Survey
  • 3. THIS GREEN TREND IS HERE TO STAY. EVEN WITH THE CURRENT ECONOMIC DOWNTURN, THE FUTURE VALUE OF THE GREEN SEGMENT WILL BE SIGNIFICANT How much have changes in the economy Decision factors for consumers’ purchase affected your decision to buy green? (%, n = 1,001 U.S. UK and Japanese consumers, 2009) (%, n = 1,001 U.S. consumers, 2009) Pre recession Now After the Recession Don't buy Buy fewer Buy same Buy more 15% Green 16% 22% 19% 16% 23% Convenience 16% 16% 14% 28% Quality 24% 27% 83% still 50% 23% buying or buy Price 35% more 24% Source: Green Seal, EnviroMedia Social Marketing, Penn, Schoen & Berland Associates
  • 4. TODAY’S SUCCESSFUL MARKETING TEAM NEEDS TO ESTABLISH A CREDIBLE AND DIFFERENTIATED GREEN BRAND IMAGE WITH LIMITED RESOURCES Challenge 1: Reducing marketing budget Challenge 2: More cautious consumers Your organization’s plans for marketing Respondents’ reaction to “green” claims spending changes in the next 12 months made in advertising (%, n=587 business executives, 2009) (%, n=4,868, 2008) Sometimes believe Usually believe Always believe Never believe Reduce 44% 87% are 3% 12% skeptical on Stay the same 27% green claims Increase 20% 20% 65% Don't know 9% Source: McKinsey Global Institute, Burst Media
  • 5. TAILORED TO ADDRESS THESE CHALLENGES, ECOZURI’S CUSTOM-MADE PROMOTIONAL GOODS PROGRAM HELP TO OPTMIZE YOUR GREEN MARKETING RESULTS Objective: Maximize the ROI of your green marketing efforts Strategically focus Creditable green Effective input cost Complete tailored on marketing content and saving (>20%) design allowing approaches with commitment: through factory differentiated proven direct model message effectiveness in - Utilize certified current economic recycled, organic - Eliminate - Custom-made environment: or other eco- channel costs - Strong design friendly materials - Reduce and prototyping - Promotional - Versatile, eco- communication, support items friendly designs - turn around time - Event marketing - 10% of retail and error rates revenue donated Factory direct custom-made promotional items and corporate gifts manufactured from certified eco-friendly materials
  • 6. PROMOTIONAL GIFTS, ECOZURI’S NICHE, ARE PROVEN TO BE THE MOST COST EFFECTIVE APPROACH FOR BRAND DEVELOPMENT Cost per impression by media % of respondents who do business with the ($) advertiser after receiving the promotional items / If not yet, the likeliness to do so National Magazine 0.0330 (%, n =618, 2008) Less likely No change Newspaper Ad (1/2 0.0192 page BW) More likely No Yes Prime Time TV 0.0190 2% Cable TV 0.0070 Syndicated (Day) TV 0.0060 38% 74% Spot Radio 0.0050 Can be even 62% lower with Promotional 0.0040 Ecozuri’s items/gifts* factory direct Billboard program 24% 0.0030 (City/National) * Include Bags, shirts, other wearable's, caps, writing instruments, calendar, recognition – jewelry, glassware, office accessories, calendars, etc. Source: Advertising specialty Institute
  • 7. WITH A RIGOROUS SUPPLY CHAIN AUDIT AND CERTIFICATION PROCESS, ECOZURI HELPS YOU TO ENSURE THE CREDIBILITY OF YOUR “GREEN CLAIM” CASE EXAMPLE Typical supply chain of Ecozuri products Recycled plastic Fabric production Product End products Clients and processing and yarn manufacturing end users production Testing and verification Monitoring and auditing under direct partnership Recycled content or environmentally friendly material testing and certification
  • 8. ECOZURI’S FACTORY DIRECT APPROACH CUT “INPUT” COSTS, TURNAROUND TIME AND MISCOMMUNICATION SIGNIFICANTLY Achievable saving: > 20% for matching products Ecozuri factory direct approach: Strategic partner with global manufacturing facilities and import operations Clients Order Feedback No non-value adding channel spend, direct communication VS Traditional approach: High channel costs, slow and inaccurate information flow Clients Manufacturers Order Order … Feedback Feedback Staff 1 Staff n Importer Layer 1 distributor Layer N distributor
  • 9. OUR CUSTOM-MADE PROGRAM ALLOWS YOU UNPRECEDENTED FLEXIBILITY TO OPTIMIZE YOUR MARKETING MESSAGE WITHOUT INCURRING HIGH COSTS No more boring, Ecozuri allows cookie cutter complete tailoring to Tailored approaches match your unique collaborative design with clients: marketing needs … -Product style Warehoused mass -Logo and message produced undifferentiated blank promotional items with suboptimal or unverifiable eco content Flexible production Experience eco material quantity sourcing and Custom-made program recommendation: with cost advantage from - Recycled plastics + a global reach - Organic cotton Logo silkscreen printing - Jute/Hemp, …etc. = Large number of decoration options: Typical customization - Embroidery offered by traditional Fast prototype - Dye-sublimation supplier development - Lamination - Screen printing , etc.
  • 10. ECOZURI OFFERS FOUR OPTIONS TO BEST SUIT YOU AND YOUR COMPANY Option 1 Option 2 Option 3 Option 4 Reduce input cost Go green without Build a new green Make your by going direct going beyond message marketing event budget /tradeshow green - Let Ecozuri be - Let Ecozuri - Let Ecozuri be - Let Ecozuri be the supplier for redesign your your partner to your partner to your high most popular develop a new develop all the volume/high promotional set of “greenable” items value items with green eco-conscious for your next promotional materials promotional marketing event, good items that - Keep your items tailored to tradeshow or are currently budget intact your marketing exhibition: and all ordered through by balancing needs at factory direct indirect channels additional cost material costs with factory direct savings Common benefits: cost saving, green credibility, unlimited flexibility
  • 11. TO GET STARTED, YOU ARE INVITED TO WORK WITH US ON A PILOT PROJECT Approve Engage in Review and Plan your design further quotation quality project partnership and sample control • Purpose of the • Provide input • Review and • Receive items to initial approve delivery • General sample production • Review saving design idea • Approve final sample • Plan further • Preferred sample • Visit factory (if partnership material • Approve preferred) • Expected in pricing hand date • Place • Quantity purchase • Artwork order Special offer: sample fee exemption for pilot order above $5,000
  • 12. “Zuri” means “good and beautiful” in Swahili, a beautiful language spoken in East Africa. Ecozuri, Inc. offers environmentally conscious, habit changing products to help people embrace a more eco-friendly lifestyle. We also contribute up to 10% of our retail revenue to support education for children living in poverty in rural Africa. “Ecozuri” is a registered trademark of California based Ecozuri Inc. The company promotes Ecozuri’s line of reusable bags made from 100% recycled plastics and offers green custom-made promotional products OEM services for corporate clients. To learn about Ecozuri’s products and offerings, please visit www.ecozuri.com or contact us at info@ecozuri.com or 1-877-326-9874. Thank you! www.ecozuri.com