INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

University of Agronomic Science...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

ROMANIAN RURAL
AND ECOLOGICAL T...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

What makes the role of
ANTREC R...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

GUESTHOUSES’ TIPOLOGY IN ROMANI...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

THE ECOLOGICAL GUESTHOUSES
More...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

NEAMT – A TOURISTIC REGION

Con...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

NEAMT ECOTOURISTIC OPPORTUNITIE...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

ECOTOURISTIC PROGRAMS
•

Theme ...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

ECOTOURISTIC FESTIVALS
To organ...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

ECO- OFFERS OF GUESTHOUSES
The ...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

Recreational opportunities are ...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

THE PROMOTION OF ECO
CONCEPT IN...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

TOURISTIC CIRCUIT IN NEAMT COUN...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

TOURISTIC CIRCUIT IN NEAMT COUN...
INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM
PROGRAMS

THANK YOU!
www.antrec.ro
www.va...
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INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS

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Author: Maria Stoian (ANTREC)
Presentation for Topic 4: Product Development Strategies for Better Visitor Experience
2nd European Ecotourism Conference
23-25 October 2013, Romania

Published in: Education, Travel
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  • INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS

    1. 1. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS University of Agronomic Science and Veterinary Medicine of Bucharest ANTREC Romania INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS CREŞTEREA VIZIBILITĂŢII PENSIUNILOR DIN NEAMŢ PRIN PROMOVAREA UNOR PROGRAME DE ECOTURISM Ph.D. MARIA STOIAN Honorary President of ANTREC Romania Conf.univ.dr. MARIA STOIAN 1
    2. 2. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS ROMANIAN RURAL AND ECOLOGICAL TOURISM In 1994, when there was no guesthouse homologated yet in our country, ANTREC was the organization that persuaded a group of villagers to try something new, to open them households to visitors. Association’s name included the word "ecologic" precisely to emphasize the fact that it started from this concept. Over the years the movement took shape, but due to several factors (infrastructure, accessibility) hadn’t been uniformly developed throughout the country. The localities that have natural and anthropic attractions and, in addition, are located near major urban centers were somehow detached by the isolated ones. In these places the concept of ecotourism has almost disappeared, mostly due to large agglomerations that were formed. Conf.univ.dr. MARIA STOIAN 2
    3. 3. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS What makes the role of ANTREC Romania in rural turism to be so important consists precisely in the vehement support of the personal heritage preservation. The children need to learn what is the real value of the folk culture and to learn to appreciate it and preserve it. • ANTREC is a non-profit organization which identifies, develops and promotes Romanian rural tourism. • ANTREC has got members from over 35 counties – including experts in ecology, craftsmen, homologated guesthouses and farm houses, gathering over 50.000 seats in over 1000 villages. • Since 1994 ANTREC is a member of EUROGITES – European Federation of Rural Tourism. Conf.univ.dr. MARIA STOIAN 3
    4. 4. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS GUESTHOUSES’ TIPOLOGY IN ROMANIA Type of guesthouses: – – 85% are the houses of the locals 15 % are houses built particularly for rural tourism Who are the owners? – – 90% are locals 10% people from the big cities Capacity: – – – – Small (1-3 rooms) – 35% Medium (3- 5 rooms) – 45% Big (6 – 10 rooms) – 17% For groups (10- 20 rooms) – 3% 80% of the gueshouses are located in mountaineous regions: – – – 85% in villages 10% in small cities (ex villages) like: Horezu, Gura Humorului, Rasnov 5% in the villages situated near the big cities Conf.univ.dr. MARIA STOIAN 4
    5. 5. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS THE ECOLOGICAL GUESTHOUSES More than 20 years ago we divided guesthouses into two categories, namely the touristic and agrotouristic ones. The agrotouristic guesthouses had, in addition, the complexity given by their own farm and which was a factor of interest both from the point of view of the food served during the holiday, as well as it was for tourists and their children, who could take part in several activities alongside the owners. www.antrec.ro Conf.univ.dr. MARIA STOIAN 5
    6. 6. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS NEAMT – A TOURISTIC REGION Conf.univ.dr. MARIA STOIAN 6
    7. 7. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS NEAMT ECOTOURISTIC OPPORTUNITIES One of the major advantages of Neamt County, compared with the consacrated touristic destinations, is the one of natural environment preservation, which remained unaltered by human activities, which resulted in numerous natural reservations: • Ceahlau National Park; • Vanatori Neamt National Park; • Bicaz-Hasmas Canyon; • Gosman Forest; • The Silver Forests; • The Lily Field etc. All these areas are rich in natural resources, in flora and fauna species declared endemic or monuments of nature, rich fisheries fund, expressed in numerous rivers and lakes. www.antrec.ro Conf.univ.dr. MARIA STOIAN 7
    8. 8. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS ECOTOURISTIC PROGRAMS • Theme camps for children: foreign languages training programs, painting & sculpture courses; • Fishing holidays; • Skiing holidays; • Wild life holidays; • Equestrian holidays; • Biking and walking holidays; • Extreme sports holidays. Conf.univ.dr. MARIA STOIAN 8
    9. 9. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS ECOTOURISTIC FESTIVALS To organize all kind of events in order to attract tourists with different occasions is a quite new method in Romania, implemented only several years ago. Nowadays, many people are going annually in Neamt to take part in festivals like: • Inns’ Festival; • “Ion Creangă” Story Festival; • The coffer with dowry – popular art festival. Conf.univ.dr. MARIA STOIAN 9
    10. 10. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS ECO- OFFERS OF GUESTHOUSES The marketing made by eco guesthouses should be, first of all, a responsible one. By this we mean that visitors must be properly informed about all aspects concerning their holidays, about the services and products that can benefit on during their stay. A good start in making this is through the proposals of complete offers - whether it is in a brochure or on a website. Let us take into account that an ecoholiday is more expensive than one in a non-eco guesthouse, as the costs supported by the host are also higher, mainly due to offers customization depending on tourist demands. Conf.univ.dr. MARIA STOIAN 10
    11. 11. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS Recreational opportunities are according to the natural environment of the region, so can be extremely varied. Tourists can: → visit national parks; → admiring the flora and the fauna in the company of rangers; → make different sports with professional instructors (rafting, mountainbiking, paragliding, horse riding, climbing). Similarly, the meals are customized according to the affections announced by the tourists and that must be taken into consideration. Conf.univ.dr. MARIA STOIAN www.antrec.ro 11
    12. 12. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS THE PROMOTION OF ECO CONCEPT IN GUESTHOUSES I synthesized a few ways to make a self-marketing exactly in the guesthouse. Programs and events Location and surroundings Traditional products LOCAL ECO MARKETING Folk costumes and traditions Local souvenirs www.antrec.ro Conf.univ.dr. MARIA STOIAN 12
    13. 13. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS TOURISTIC CIRCUIT IN NEAMT COUNTY The guesthouses of Neamt are more and more involved in offering to their visitors all kinds of touristic programs and circuits. An exemple is presented below: Ist day: Piatra Neamt – Lacul Rosu Piatra Neamt – Bistrita Monastery Bistrita Monastery – Pangarati Monastery Pangarati Monastery – Bicaz Canyon Bicaz Canyon – Lacul Rosu (Red Lake) Dinner and accomodation IInd day: Lacul Rosu – Durau Lacul Rosu – Bicaz Bicaz – Ceahlau (Durau) by bus or boat Durau – hikes in the area Dinner – organized in the touristic sheepfold www.antrec.ro Conf.univ.dr. MARIA STOIAN 13
    14. 14. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS TOURISTIC CIRCUIT IN NEAMT COUNTY The guesthouses of Neamt are more and more involved in offering to their visitors all kinds of touristic programs and circuits. An exemple is presented below: IIIrd day: Durau – Hanul Ancutei (Ancutei Inn) Durau – Vanatori Neamt (Aurochs Visit) Vanatori Neamt – Neamt Citadel Neamt Citadel – Humulesti (Ion Creanga Memorial House) Humulesti – Tarpesti (Nicolae Popa Museum) Tarpesti – Hanul Ancutei (dinner, folk ensemble) IVth day: Hanul Ancutei – Piatra Neamt Hanul Ancutei – Agapia Monastery Agapia Monastery – Varatec Monastery Varatec Monastery – Piatra Neamt Conf.univ.dr. MARIA STOIAN 14
    15. 15. INCREASING THE VISIBILITY OF NEAMT AREA GUESTHOUSES BY PROMOTING SOME ECOTOURISM PROGRAMS THANK YOU! www.antrec.ro www.vacantelatara.ro HOLIDAYS WITH CHARME IN ROMANIAN VILLAGES! Conf.univ.dr. MARIA STOIAN 15

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