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Diversity is more than Biodiversity
- Conclusions from EcoTourism Projects
in different continents

Christian Baumgartner
...
One statement
(the conclusion
as a start)
One story
(sorry: one casestudy)
10 factors of
success

CONTENT
• Tourism is an important partner of nature
protection to secure biodiversity, but clear targets
and restrictions – volunt...
Sustainable

Tourism
One statement
(the conclusion
as a start)
One story
(sorry: one casestudy)
10 factors of
success

CONTENT
SUMMER SUN

WINTER SUN
Great Potential but difficult Cooperation
 First regional, cross-sectoral approach ever
 Interest of foreign tour-operat...
One statement
(the conclusion
as a start)
One story
(sorry: one casestudy)
10 factors of
success

CONTENT
Factors of Success:

1. STRATEGIES
Factors of Success:

2. OVERCOME BORDERS
Factors of Success:

3. INTEGRATED CONCEPTS
National Park
Kalkalpen, Austria
Factors of Success:

4. PARTICIPATION
Factors of Success:

5. QUALITY through
CAPACITY BUILDING
Factors of Success:

6. INNOVATION in
PRODUCT DEVELOPMENT
Trends in nature
tourism

Creative Class
• Higher service
demand
• Luxury-oriented
• Technology-affine
• Self-employed
• S...
Wilderness programmes
Factors of Success:

7. MARKETING
Factors of Success:

© Imaginechina / Rex Features

8. VISITOR MANAGEMENT
National Park
Hohe Tauern, Austria
Marthaville Habitat
Management Area,
Ontario / USA
Nature related or not?
Guide to sustainable tourism
in Protected Areas,
www.parksandbnefit.net
Adopt a coral
Pangandaran, Indonesia

Factors of Success:

9. CONTRIBUTION to
CONSERVATION
Factors of Success:

10. PATIENCE & PERSISTENCE
I should
have stayed in
the Carpathians!

Thank you very much
for your attention!
Christian Baumgartner
Naturefriends Inte...
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
Diversity is more than Biodiversity: Conclusions from EcoTourism Projects
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Diversity is more than Biodiversity: Conclusions from EcoTourism Projects

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Author: Christian Baumgartner (Naturefriends International)
Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania

Published in: Education, Technology, Travel
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  • {"17":"In total: 68 Akha households\nAnnual household income: US$20 to over US$100 per year\nTotal Ecotourism Income: US$ 369 for Nammat Kao (October- December 2002)\nThe families have adequate manpower to service tourists.\nThe families have surplus agricultural products to sell to tourists.\nThe families are more aggressive in selling handicrafts or food.\nThey might have more business management experiences.\nThese families are more influential in the village, i.e. the headman and village committee‘s families mostly serve the tourists.\nPoorer families are not interesting in joining community-based activities for some reason.\n"}
  • Transcript of "Diversity is more than Biodiversity: Conclusions from EcoTourism Projects"

    1. 1. Diversity is more than Biodiversity - Conclusions from EcoTourism Projects in different continents Christian Baumgartner Naturefriends International
    2. 2. One statement (the conclusion as a start) One story (sorry: one casestudy) 10 factors of success CONTENT
    3. 3. • Tourism is an important partner of nature protection to secure biodiversity, but clear targets and restrictions – voluntary-strategic and normative as well are needed for ‚both sides‘. • ‚Only‘ biodiversity creates hardly any USP and marketing advantage for the destination. Several different diversities are needed: Bio-, Culture-, Experience-, etc. • Solutions for problems, that are based on tourism development, could not focus only on biodiversity, but need complex strategies for Sustainable Tourism.
    4. 4. Sustainable Tourism
    5. 5. One statement (the conclusion as a start) One story (sorry: one casestudy) 10 factors of success CONTENT
    6. 6. SUMMER SUN WINTER SUN
    7. 7. Great Potential but difficult Cooperation  First regional, cross-sectoral approach ever  Interest of foreign tour-operators, development of packages including nature, culture & coast  BUT:  Different stakeholders have very different interests – cooperation and common approaches are difficult  More training and capacity building needed  Longer structural support needed
    8. 8. One statement (the conclusion as a start) One story (sorry: one casestudy) 10 factors of success CONTENT
    9. 9. Factors of Success: 1. STRATEGIES
    10. 10. Factors of Success: 2. OVERCOME BORDERS
    11. 11. Factors of Success: 3. INTEGRATED CONCEPTS
    12. 12. National Park Kalkalpen, Austria
    13. 13. Factors of Success: 4. PARTICIPATION
    14. 14. Factors of Success: 5. QUALITY through CAPACITY BUILDING
    15. 15. Factors of Success: 6. INNOVATION in PRODUCT DEVELOPMENT
    16. 16. Trends in nature tourism Creative Class • Higher service demand • Luxury-oriented • Technology-affine • Self-employed • Small entrepreneurs • High-skill worker • Active • Communicative • Enjoyable • Inspiring Millennials • Born in the 80ies • Post-TV generation • Technologyaffine and very connected • Very health conscious • Part of the trend ‘new middle class’ • • • • Digital lifestyle • Golden Generation LOHAS • • • • Hybrid lifestyle: health and enjoyment Awareness of sustainability Technology-affine Conscious of internal values and optimistic Green lifestyle Spiritually oriented Holistic needs and perception of reality Authenticity is very important • • • • • Represent the social majority in the future: time rich, money rich! Experienced – but not experienced consumers Sophisticated and interested No senior citizens resorts Communication and service is important Guide to sustainable tourism in Protected Areas, www.parksandbenefit.net
    17. 17. Wilderness programmes
    18. 18. Factors of Success: 7. MARKETING
    19. 19. Factors of Success: © Imaginechina / Rex Features 8. VISITOR MANAGEMENT
    20. 20. National Park Hohe Tauern, Austria
    21. 21. Marthaville Habitat Management Area, Ontario / USA
    22. 22. Nature related or not?
    23. 23. Guide to sustainable tourism in Protected Areas, www.parksandbnefit.net
    24. 24. Adopt a coral Pangandaran, Indonesia Factors of Success: 9. CONTRIBUTION to CONSERVATION
    25. 25. Factors of Success: 10. PATIENCE & PERSISTENCE
    26. 26. I should have stayed in the Carpathians! Thank you very much for your attention! Christian Baumgartner Naturefriends International christian.baumgartner@nf-int.org

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