Diversity is more than Biodiversity: Conclusions from EcoTourism Projects

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Author: Christian Baumgartner (Naturefriends International) …

Author: Christian Baumgartner (Naturefriends International)
Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania

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  • {"17":"In total: 68 Akha households\nAnnual household income: US$20 to over US$100 per year\nTotal Ecotourism Income: US$ 369 for Nammat Kao (October- December 2002)\nThe families have adequate manpower to service tourists.\nThe families have surplus agricultural products to sell to tourists.\nThe families are more aggressive in selling handicrafts or food.\nThey might have more business management experiences.\nThese families are more influential in the village, i.e. the headman and village committee‘s families mostly serve the tourists.\nPoorer families are not interesting in joining community-based activities for some reason.\n"}


  • 1. Diversity is more than Biodiversity - Conclusions from EcoTourism Projects in different continents Christian Baumgartner Naturefriends International
  • 2. One statement (the conclusion as a start) One story (sorry: one casestudy) 10 factors of success CONTENT
  • 3. • Tourism is an important partner of nature protection to secure biodiversity, but clear targets and restrictions – voluntary-strategic and normative as well are needed for ‚both sides‘. • ‚Only‘ biodiversity creates hardly any USP and marketing advantage for the destination. Several different diversities are needed: Bio-, Culture-, Experience-, etc. • Solutions for problems, that are based on tourism development, could not focus only on biodiversity, but need complex strategies for Sustainable Tourism.
  • 4. Sustainable Tourism
  • 5. One statement (the conclusion as a start) One story (sorry: one casestudy) 10 factors of success CONTENT
  • 7. Great Potential but difficult Cooperation  First regional, cross-sectoral approach ever  Interest of foreign tour-operators, development of packages including nature, culture & coast  BUT:  Different stakeholders have very different interests – cooperation and common approaches are difficult  More training and capacity building needed  Longer structural support needed
  • 8. One statement (the conclusion as a start) One story (sorry: one casestudy) 10 factors of success CONTENT
  • 9. Factors of Success: 1. STRATEGIES
  • 10. Factors of Success: 2. OVERCOME BORDERS
  • 11. Factors of Success: 3. INTEGRATED CONCEPTS
  • 12. National Park Kalkalpen, Austria
  • 13. Factors of Success: 4. PARTICIPATION
  • 14. Factors of Success: 5. QUALITY through CAPACITY BUILDING
  • 15. Factors of Success: 6. INNOVATION in PRODUCT DEVELOPMENT
  • 16. Trends in nature tourism Creative Class • Higher service demand • Luxury-oriented • Technology-affine • Self-employed • Small entrepreneurs • High-skill worker • Active • Communicative • Enjoyable • Inspiring Millennials • Born in the 80ies • Post-TV generation • Technologyaffine and very connected • Very health conscious • Part of the trend ‘new middle class’ • • • • Digital lifestyle • Golden Generation LOHAS • • • • Hybrid lifestyle: health and enjoyment Awareness of sustainability Technology-affine Conscious of internal values and optimistic Green lifestyle Spiritually oriented Holistic needs and perception of reality Authenticity is very important • • • • • Represent the social majority in the future: time rich, money rich! Experienced – but not experienced consumers Sophisticated and interested No senior citizens resorts Communication and service is important Guide to sustainable tourism in Protected Areas, www.parksandbenefit.net
  • 17. Wilderness programmes
  • 18. Factors of Success: 7. MARKETING
  • 19. Factors of Success: © Imaginechina / Rex Features 8. VISITOR MANAGEMENT
  • 20. National Park Hohe Tauern, Austria
  • 21. Marthaville Habitat Management Area, Ontario / USA
  • 22. Nature related or not?
  • 23. Guide to sustainable tourism in Protected Areas, www.parksandbnefit.net
  • 24. Adopt a coral Pangandaran, Indonesia Factors of Success: 9. CONTRIBUTION to CONSERVATION
  • 25. Factors of Success: 10. PATIENCE & PERSISTENCE
  • 26. I should have stayed in the Carpathians! Thank you very much for your attention! Christian Baumgartner Naturefriends International christian.baumgartner@nf-int.org