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Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
Cultural landscape and the sustainable development of eco-destinations
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Cultural landscape and the sustainable development of eco-destinations

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Author: Carmen Chașovschi (Suceava University) …

Author: Carmen Chașovschi (Suceava University)
Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania

Published in: Education, Business, Technology
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  • A successful destination is a shared responsibility of different stakeholders. THE NATURE, THE CULTURAL LANDSCAPE, THE PUBLIC SPACE WELCOMING THE TOURIST IN THE DESTINATION
  • Einbeziehung der Stakeholder im Tourismus
    Public private Dialog – Tourismusverband Bucovina, Universitaet Suceava & Privat Anbieter – Hotels, Pensionen, Restaurants, Mountin Bike Vermietanlagen
    Keine Investitionen grosser Ordnung in Infrastruktur – Staerke Natur - Hügellandfschaft
  • Activităţile de ecoturism se desfăşoară în arii naturale protejate şi, astfel, protejarea mediului natural este foarte importantă. Punerea în aplicare a unui plan de achiziţii verzii care favorizează produsele ecologice (materiale de construcţii, produse alimentare, consumabile), va contribui la protecţia naturii şi utilizarea raţională a resurselor naturale. De asemenea, eficientizarea consumului de energie, apă şi realizarea de investiţii în energii regenerabile, pot aduce avantaje economice operatorilor din turism şi pot creşte competitivitatea destinaţiei.
    Implementarea unui plan de gestionare a deşeurilor monitorizează reducerea şi tratarea adecvată a apelor uzate, deşeurilor solide, substanţelor nocive (precum a produselor de curăţare, a pesticidelor şi a altor poluanţi) în scopul de a conserva fauna şi flora şi de a păstra solul, aerul şi apa curate.
    Pentru a proteja fauna salbatică, interacţiunea dintre turişti şi zona de salbăticie trebuie să se desfăşoare într-un mod reglementat şi responsabil. Fauna sălbatică captivă este permisă numai în cadrul unor centre de reabilitare sau parcuri zoo, în conformitate cu legislaţia existentă. Fauna sălbatică protejată este tratată cu respect, iar produsele sau elementele decorative care sunt făcute din materii prime provenite din speciile de faună sălbatică strict protejate nu sunt recomandate. În amenajarea spaţiilor exterioare din proximitatea facilităţilor turistice, se recomandă folosirea speciilor de floră locală.
  • In mod similar se intampla cu actorii dintr-o destinatie. Fiecare vrea altceva, unii vor intr-o directie, altii in alta directie.
  • Transcript

    • 1. Cultural landscape and the sustainable development of ecodestinations Carmen Chaşovschi University Stefan cel Mare Suceava, AER Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23 octombrie 2013
    • 2. Day by day experience… • Destination management in participatory approach • Development of destination management organizations in Romania in several areas • Cooperation with Eco-tourism Association Romania and other national or international NGOs • Expert and volunteer in projects related to cultural landscape or tourism destination • Cooperation with Heritas Sibiu for brochures in Cultural Landscape Conservation; in work Cultural Landscape of Bucovina. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 3. On going actions … • Launch in 2011 of the campaign “Save the Bucovina Village. Adopt a House” • Inventory of 420 traditional houses in Bucovina, with interviews of house owners • Fund raising • Research among the tourists concerning the cultural landscape • The web page www.satele-bucovinei.ro • Promotion materials related to cultural landscape Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 4. Goals of the presentation… Why such issue ? Cultural landscape of important Romanian destinations is affected Goals: • To promote the importance of a sustainable development of cultural landscape • To bring into attention the existing regulations in certification criteria elaborated by EETLS and AER related to cultural landscape. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 5. A local tourism destination • is a physical space, in which a visitor spends at least one overnight. • incorporates various stakeholders, often including a host community, and can form a network with other destinations to shape larger destinations, e.g. regional, national and multinational destinations (After Terzibasoglu 2004) Different stakeholders, different visions, different interests? Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 6. Ecodestination • Image defined by responsible marketing; • Within destination are developed businesses in a sustainable way; • Local communities are supported by the developed activities; • Within destination awareness is raised and information campaigns regarding the nature are made for tourists and local communities are organized; • In destination, concrete measures are implemented for nature conservations. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 7. Components of a tourism destinations Public space, Nature Cultural landscape… Local community Traditional occupation. Culture experience. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 8. The cultural landscape is… ….. the result of interaction between nature and the human factor, showing the evolution of society and of human settlements during the history (Source: UNESCO, Operational Guidelines for the Implementation of the World Heritage Convention, 3rd Annex, p. 112) Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 9. Cultural landscape Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 10. Cultural landscape Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 11. Cultural landscape Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 12. Material and immaterial patrimony of the destination Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 13. Cultural landscape. Not necessary a new entry. “Bukowina. Eine Heimatkunde” 1899 Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 14. Previous studies in Romania • Regional branches of OAR – Order of Romanian Architects; • Individual architects have initiated studies that have analysed the changes in cultural landscape in several tourism areas: - Maramures (Elvadeanu&Ganea, 2009; Zaharia 2009) - Alba County (Barbieri et all, 2012, Arhitectura Locala, Constientizare si Valorizare, Casa Traditionala din Tara Motilor. Evolutie, Specific, Functii contemporane) - Sibiu County (Cazacu, Chasovschi a.o., 2010), - Manastirea Humorului (Bucovina) and others. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 15. The landscape is dynamic COULD WE MANAGE THE CHANGES IN A SUSTAINABLE WAY? • The cultural landscape of the area is part of the tourism resources of the destination. • If the landscape has been damaged by aesthetic aggressive interventions (new buildings that do not fit with the traditional architecture), the effect could be irreversible. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 16. Rural area – a landscape in transformation • • Carmen Chasovschi University Stefan cel Mare Suceava / AER One of competitive advantage of Romanian destinations: authenticity, unique cultural landscape The “modernity” promoted in an excessive way is affecting negative the cultural landscape of important rural destinations European Ecotourism Conference Brasov, 23rd of October 2013
    • 17. Cultural landscape and tourism development Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 18. What are the tourists thinking? • 207 respondents in 2012 • 87% have answered that they are prefering traditional style of construction in the landscape Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 19. Cultural landscape and tourism development – a fragile relation Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 20. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 21. Rustic/Kitsch vs. landscape integration Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 22. On the field documentation Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 23. Details and decorations Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 24. Type of changes according Heritage research for Sibiu&Brasov area Materials: 32% Color: 25% Gates: 23% Windows: 17% Basement: 16% 1st Conclusion: in some areas the changes are only in surface, and are reversible 2nd Conclusion: not all areas have such a luck (Maramures, Bucovina a.o.) Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 25. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 26. Why do we need a vision? Progress ? Progress ? Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 27. Motivation behind Private owners. Negative interventions in cultural landscape: • No necessary bad intentions (that is good ) • Lack of guidance • Mistrust that the traditional vernacular architecture is interesting for others • Cost problem (“do it yourself”) • Lack of orientation related to adaptation of traditional buildings to new functions and contemporary needs. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 28. The landscape is dynamic. Interventions in the public space Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 29. Motivation. Public buildings and public space Public side: • Lack of guidance • No knowledge related to conservation of landscape or nature • Lack of knowledge in destination management and tourism • Mistrust that the traditional vernacular architecture in interesting for others • Personal interest is a priority, and not the sustainable development of the area. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 30. Can we manage this changes? • The Ecotourism Association from Romania has developed the first criteria for certification of ecodestinations; • The certification criteria could be used as a general check-list for developing a destination in a sustainable way (www.eco-romania.ro, accessed at 2.11.2012); • The criteria A.6, “Planning and construction of buildings and infrastructure” precisely describes the characteristics that will be not only sustainable but that will respond to tourists’ expectations and requirements; • Sub-criteria 6.2 is very clear: “The outside image of the buildings respects the traditional architecture and fits with the landscape of the destination”. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 31. EETLS are taking the cultural landscape into consideration The quality of the environment is very important in eco destinations. All tourism stakeholders should: • respect the natural or cultural heritage surroundings in sitting, design, impact assessment, and land rights and acquisition; • ensure that the building and other infrastructure included in their investment are well adapted to the natural and cultural environment by using, for example, local materials and local architectural styles; • historical and archaeological artifacts are not sold, traded, or displayed, except as permitted by law. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 32. Criteria for certification in EETLS • It is crucial to respect the natural surroundings (EETLS: 2012, p.15, A 6.2.1 and A.6.2.2.) and the cultural heritage surroundings in the design of the guest house and in the arrangements that you intend to do in the outdoor space of the guest house. • The construction should not overcome the height limits of the surroundings and you should not use colors that are in contrast with the colors around. • Exceptions are situations where such color is the traditional color of houses Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 33. Criteria A and C AER. Maximize the benefits for cultural patrimony and minimize the negative impact/effects C.1. Valorisation of cultural patrimony by offering cultural experiences; C.2. Protection the cultural patrimony, historic and archeological sites and other cultural patrimony; C.3. Traditions and customs of local communities are stimulated; C.4. Respect for the values and traditions of local communities, development of a conduct of behavior for the activities done within local communities, in cooperation and in agreement with the community. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 34. C Check list for proper planning or building Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 35. Important assumptions …a good cooperation between local stakeholders is a “must” for a proper destination management. …important for success on long term is also the cultural landscape of the destination. Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 36. Orientation is highly needed. Destination management, vision assumed (developed?) by communities Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 37. • Cooperation between stakeholders is very important • The community should be part of the process Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 38. Vision for the future • Wise transformation toward a wise vision • Protected cultural landscape. Possible through: • Cooperation • Destination management • Capacity building • Awareness rising for local inhabitants, public institutions from the area • Education activities about nature and local culture among local communities. Bad news: We must hurry !!! Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 39. How it will look the destinations after 20 years? Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 40. Let’s hope tha we will have a warm smile fo our tourists ! Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013
    • 41. Discover Eco-Romania ! Pictures: Sorin Onisor, Bogdan Papuc, Catalin Dumitrescu Carmen Chasovschi University Stefan cel Mare Suceava / AER European Ecotourism Conference Brasov, 23rd of October 2013

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