product	  service	  systems	  Cylch	  Conference	  2011	  Frank	  O’Connor	  Director	  –	  Ecodesign	  Centre	  
obsolescence	  is	  a	  social	  crime	  Massimo & Lella Vignelli, Design Indaba, 2007	  
 	  98%	  of	  products	  are	  	                          	  	  thrown	  away	  within	  	                          	  	 ...
 society	  has	  to	  change	  
valuable	  resources	  are	  wasted	                                               Image	  source:	  	  Maciej	  Dakowicz	  
design	  has	  to	  change	  
what is design?
ecodesign	  is	  a	  strategic	  design	  management	  process	  that	  considers	  the	  full	  life	  cycle	  environmen...
ecodesign	  considers	  the	  materials,	  processes	  &	  pracLces	  of	  a	  organisaLon.	  It	  can	  idenLfy	  layers	...
ecodesign requires life cycle thinking          most designers are concerned with these stagestake          make          ...
common	  ecodesign	  strategies	  
design for…. recycling/reuse disassembly, servicing, upgrade, reduced material miximage source: Hermann Miller
design for…. manufacture & assembly lean manufacturing, cleaner production, servicing, upgrade,image source: steelcase
design for…. low impact materials recycled, recyclable, bio materials, compatibility, compostable, renewable, sustainablei...
design for…. eco-packagingnatural, returnable, reusable, multifunction, biodegradable
design for…. renewable power human powered, solar, wind, bio, re-chargeableimage source: Philips, Freeplay, Solio
design for…. durability longevity, durability, desireimage source: dualit, kitchenaid
design for…. full life cycles life cycles, nutrient cycles, material selection, cradle to cradleimage source: mc donagh / ...
30,000 miles
design for…. fair & just production health and safety, employees rights, unions, forced labour, child labour, discriminati...
design for…. product systems returnable, remanufacture, re-use, closed-loop, end-of-life, product-service-systemimage sour...
PRODUCT SERVICE  SYSTEMS (PSS)!
A	  marketable	  set	  of	  products	  and	  services	  capable	  of	  fulfilling	  a	  user’s	  need	  	  (Goedkoop	  et	 ...
…	  also	  known	  as	  a	  funcLon	  oriented	  business	  model	  (e.g.	  Xerox)	  	  
no	  ownership	               Tool	  hire	                     Lease	  /	  service	  individual	                          ...
source: ser_is_snarkish
source: ZIPcars
source: DIY Kyoto
How	  can	  we	  move	  forward?	  
Always	  ask	  the	  quesLon:	  ..how	  are	  you	  contribuLng	  to	  the	  sustainability	  agenda?	  
Consider	  your	  brand	  -­‐	  this	  is	  ‘your’	  user’s	  experience	  
brands	  are	  much	  more	  than	  just	  logos	  or	  names.	  They	  are	  the	  culminaLon	  of	  a	  user’s	  total	 ...
Remember	  every	  product,	  service,	  organisaLon	  tells	  a	  story.	  	  What	  is	  your	  story?	  
“designed,	  made,	  remade	  in	       Wales.	  zero	  waste”	  
Orangebox
Add	  value	  through	  ecodesign	  	  e.g.	  work	  with	  designers/design	  schools	  on	  new	  concepts,	  brand	  la...
source: inhabitat, Droog, Jens Praet
source: Droog, Tejo Remy
source: Raw Nerve - “Life is Suite”
source: Droog, “Do Hit”
Re-­‐think	  your	  service	  offering	  	  e.g.	  offer	  combined	  ‘package’	  (to	  shared	  offices)	  e.g.	  upskill	  	...
Re-­‐value	  materials,	  resources	  	  e.g.	  ‘slow’,	  smart	  recovery	  e.g.	  quality,	  value-­‐add	  versus	  shor...
Partnerships	  /	  co-­‐creaLon	  e.g.	  Oxfam	  -­‐	  ASOS	  clothing	  upcycling	  e.g.	  Cwm	  Harry	  Trust	  –	  Ecod...
Without	  contraries,	  there	  is	  no	  progression.	  William	  Blake	  
Good	  intenLons	  are	  not	  enough.	  We	  need	  ‘sustainable’	  results.	  We	  need	  ‘sustainable’	  organisaLons.	  
We	  can	  lead.	  We	  just	  need	  to	  believe	  –	  show	  no	  fear!	  
To	  believe	  in	  something,	  and	  not	  to	  live	  it,	  	  is	  dishonest.	  Mahatma	  Gandhi	  
Not	  all	  business	  is	  bad	  Retain	  values	  Integrity,	  intenLons,	  capabiliLes,	  results	  
ECODESIGN IS THE NORM!
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
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Ecodesign and product service systems for social enterprises

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Frank O'Connor - Cylch Conference 2011

  1. 1. product  service  systems  Cylch  Conference  2011  Frank  O’Connor  Director  –  Ecodesign  Centre  
  2. 2. obsolescence  is  a  social  crime  Massimo & Lella Vignelli, Design Indaba, 2007  
  3. 3.    98%  of  products  are        thrown  away  within        6  months  Is this the end user? source:    Edwin  Datschefski  &  United  NaLona  University   Image  source:    Chris  Jordan  
  4. 4.  society  has  to  change  
  5. 5. valuable  resources  are  wasted   Image  source:    Maciej  Dakowicz  
  6. 6. design  has  to  change  
  7. 7. what is design?
  8. 8. ecodesign  is  a  strategic  design  management  process  that  considers  the  full  life  cycle  environmental  &  social  impacts  of  products,  packaging  and  services   80% of environmental impacts can be locked-in at the design stage
  9. 9. ecodesign  considers  the  materials,  processes  &  pracLces  of  a  organisaLon.  It  can  idenLfy  layers  of  waste  but  also  layers  of  value   80% of environmental impacts can be locked-in at the design stage
  10. 10. ecodesign requires life cycle thinking most designers are concerned with these stagestake make buy/use wasterecycle re--manufacture re-use
  11. 11. common  ecodesign  strategies  
  12. 12. design for…. recycling/reuse disassembly, servicing, upgrade, reduced material miximage source: Hermann Miller
  13. 13. design for…. manufacture & assembly lean manufacturing, cleaner production, servicing, upgrade,image source: steelcase
  14. 14. design for…. low impact materials recycled, recyclable, bio materials, compatibility, compostable, renewable, sustainableimage source: inhabitat, Worn Again, Moscardino, Remarkable, Sony
  15. 15. design for…. eco-packagingnatural, returnable, reusable, multifunction, biodegradable
  16. 16. design for…. renewable power human powered, solar, wind, bio, re-chargeableimage source: Philips, Freeplay, Solio
  17. 17. design for…. durability longevity, durability, desireimage source: dualit, kitchenaid
  18. 18. design for…. full life cycles life cycles, nutrient cycles, material selection, cradle to cradleimage source: mc donagh / braungart
  19. 19. 30,000 miles
  20. 20. design for…. fair & just production health and safety, employees rights, unions, forced labour, child labour, discrimination,image source: martin charter / CFSD
  21. 21. design for…. product systems returnable, remanufacture, re-use, closed-loop, end-of-life, product-service-systemimage source: RSA
  22. 22. PRODUCT SERVICE SYSTEMS (PSS)!
  23. 23. A  marketable  set  of  products  and  services  capable  of  fulfilling  a  user’s  need    (Goedkoop  et  al.)  
  24. 24. …  also  known  as  a  funcLon  oriented  business  model  (e.g.  Xerox)    
  25. 25. no  ownership   Tool  hire   Lease  /  service  individual   shared   Consumer   CooperaLve   goods   full  ownership   (adapted  from  Cooper  et  al.)  
  26. 26. source: ser_is_snarkish
  27. 27. source: ZIPcars
  28. 28. source: DIY Kyoto
  29. 29. How  can  we  move  forward?  
  30. 30. Always  ask  the  quesLon:  ..how  are  you  contribuLng  to  the  sustainability  agenda?  
  31. 31. Consider  your  brand  -­‐  this  is  ‘your’  user’s  experience  
  32. 32. brands  are  much  more  than  just  logos  or  names.  They  are  the  culminaLon  of  a  user’s  total  experience  with  the  product  or  service  or  organisaLon  chartered  insLtute  of  markeLng  2005  
  33. 33. Remember  every  product,  service,  organisaLon  tells  a  story.    What  is  your  story?  
  34. 34. “designed,  made,  remade  in   Wales.  zero  waste”  
  35. 35. Orangebox
  36. 36. Add  value  through  ecodesign    e.g.  work  with  designers/design  schools  on  new  concepts,  brand  label  
  37. 37. source: inhabitat, Droog, Jens Praet
  38. 38. source: Droog, Tejo Remy
  39. 39. source: Raw Nerve - “Life is Suite”
  40. 40. source: Droog, “Do Hit”
  41. 41. Re-­‐think  your  service  offering    e.g.  offer  combined  ‘package’  (to  shared  offices)  e.g.  upskill    e.g.  use  leasing  sites  such  as  Ecomodo  (free)  and  Rentoid  (charge)  to  share  materials  
  42. 42. Re-­‐value  materials,  resources    e.g.  ‘slow’,  smart  recovery  e.g.  quality,  value-­‐add  versus  short-­‐termism  ‘recycling  targets’  
  43. 43. Partnerships  /  co-­‐creaLon  e.g.  Oxfam  -­‐  ASOS  clothing  upcycling  e.g.  Cwm  Harry  Trust  –  Ecodesign  Centre  (&  others)  –  ‘waste  becomes  resource’  e.g.  Orangebox  –  furniture  extended  loops  
  44. 44. Without  contraries,  there  is  no  progression.  William  Blake  
  45. 45. Good  intenLons  are  not  enough.  We  need  ‘sustainable’  results.  We  need  ‘sustainable’  organisaLons.  
  46. 46. We  can  lead.  We  just  need  to  believe  –  show  no  fear!  
  47. 47. To  believe  in  something,  and  not  to  live  it,    is  dishonest.  Mahatma  Gandhi  
  48. 48. Not  all  business  is  bad  Retain  values  Integrity,  intenLons,  capabiliLes,  results  
  49. 49. ECODESIGN IS THE NORM!

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