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Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
Frank O'Connor - Cylch Conference 2011
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Frank O'Connor - Cylch Conference 2011

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Ecodesign and product service systems for social enterprises

Ecodesign and product service systems for social enterprises

Published in: Design, Business, Technology
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  • 1. product  service  systems  Cylch  Conference  2011  Frank  O’Connor  Director  –  Ecodesign  Centre  
  • 2. obsolescence  is  a  social  crime  Massimo & Lella Vignelli, Design Indaba, 2007  
  • 3.    98%  of  products  are        thrown  away  within        6  months  Is this the end user? source:    Edwin  Datschefski  &  United  NaLona  University   Image  source:    Chris  Jordan  
  • 4.  society  has  to  change  
  • 5. valuable  resources  are  wasted   Image  source:    Maciej  Dakowicz  
  • 6. design  has  to  change  
  • 7. what is design?
  • 8. ecodesign  is  a  strategic  design  management  process  that  considers  the  full  life  cycle  environmental  &  social  impacts  of  products,  packaging  and  services   80% of environmental impacts can be locked-in at the design stage
  • 9. ecodesign  considers  the  materials,  processes  &  pracLces  of  a  organisaLon.  It  can  idenLfy  layers  of  waste  but  also  layers  of  value   80% of environmental impacts can be locked-in at the design stage
  • 10. ecodesign requires life cycle thinking most designers are concerned with these stagestake make buy/use wasterecycle re--manufacture re-use
  • 11. common  ecodesign  strategies  
  • 12. design for…. recycling/reuse disassembly, servicing, upgrade, reduced material miximage source: Hermann Miller
  • 13. design for…. manufacture & assembly lean manufacturing, cleaner production, servicing, upgrade,image source: steelcase
  • 14. design for…. low impact materials recycled, recyclable, bio materials, compatibility, compostable, renewable, sustainableimage source: inhabitat, Worn Again, Moscardino, Remarkable, Sony
  • 15. design for…. eco-packagingnatural, returnable, reusable, multifunction, biodegradable
  • 16. design for…. renewable power human powered, solar, wind, bio, re-chargeableimage source: Philips, Freeplay, Solio
  • 17. design for…. durability longevity, durability, desireimage source: dualit, kitchenaid
  • 18. design for…. full life cycles life cycles, nutrient cycles, material selection, cradle to cradleimage source: mc donagh / braungart
  • 19. 30,000 miles
  • 20. design for…. fair & just production health and safety, employees rights, unions, forced labour, child labour, discrimination,image source: martin charter / CFSD
  • 21. design for…. product systems returnable, remanufacture, re-use, closed-loop, end-of-life, product-service-systemimage source: RSA
  • 22. PRODUCT SERVICE SYSTEMS (PSS)!
  • 23. A  marketable  set  of  products  and  services  capable  of  fulfilling  a  user’s  need    (Goedkoop  et  al.)  
  • 24. …  also  known  as  a  funcLon  oriented  business  model  (e.g.  Xerox)    
  • 25. no  ownership   Tool  hire   Lease  /  service  individual   shared   Consumer   CooperaLve   goods   full  ownership   (adapted  from  Cooper  et  al.)  
  • 26. source: ser_is_snarkish
  • 27. source: ZIPcars
  • 28. source: DIY Kyoto
  • 29. How  can  we  move  forward?  
  • 30. Always  ask  the  quesLon:  ..how  are  you  contribuLng  to  the  sustainability  agenda?  
  • 31. Consider  your  brand  -­‐  this  is  ‘your’  user’s  experience  
  • 32. brands  are  much  more  than  just  logos  or  names.  They  are  the  culminaLon  of  a  user’s  total  experience  with  the  product  or  service  or  organisaLon  chartered  insLtute  of  markeLng  2005  
  • 33. Remember  every  product,  service,  organisaLon  tells  a  story.    What  is  your  story?  
  • 34. “designed,  made,  remade  in   Wales.  zero  waste”  
  • 35. Orangebox
  • 36. Add  value  through  ecodesign    e.g.  work  with  designers/design  schools  on  new  concepts,  brand  label  
  • 37. source: inhabitat, Droog, Jens Praet
  • 38. source: Droog, Tejo Remy
  • 39. source: Raw Nerve - “Life is Suite”
  • 40. source: Droog, “Do Hit”
  • 41. Re-­‐think  your  service  offering    e.g.  offer  combined  ‘package’  (to  shared  offices)  e.g.  upskill    e.g.  use  leasing  sites  such  as  Ecomodo  (free)  and  Rentoid  (charge)  to  share  materials  
  • 42. Re-­‐value  materials,  resources    e.g.  ‘slow’,  smart  recovery  e.g.  quality,  value-­‐add  versus  short-­‐termism  ‘recycling  targets’  
  • 43. Partnerships  /  co-­‐creaLon  e.g.  Oxfam  -­‐  ASOS  clothing  upcycling  e.g.  Cwm  Harry  Trust  –  Ecodesign  Centre  (&  others)  –  ‘waste  becomes  resource’  e.g.  Orangebox  –  furniture  extended  loops  
  • 44. Without  contraries,  there  is  no  progression.  William  Blake  
  • 45. Good  intenLons  are  not  enough.  We  need  ‘sustainable’  results.  We  need  ‘sustainable’  organisaLons.  
  • 46. We  can  lead.  We  just  need  to  believe  –  show  no  fear!  
  • 47. To  believe  in  something,  and  not  to  live  it,    is  dishonest.  Mahatma  Gandhi  
  • 48. Not  all  business  is  bad  Retain  values  Integrity,  intenLons,  capabiliLes,  results  
  • 49. ECODESIGN IS THE NORM!

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