Erscp07 Orafferty

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  • 1. Capacity building for ecodesign in Wales – an innovation systems approach? Simon O’Rafferty why ecodesign? SMEs “don’t do” ecodesign should governments intervene? can we learn from Innovation Systems?
  • 2. Ecodesign Centre Wales funded by Welsh Assembly Government our role build capacity and capabilities in industry , public sector organisations and higher education so that effective ecodesign can happen in Wales big challenge / small team!
  • 3.  
  • 4. why ecodesign?
    • potential to drive innovation
    • enhance resource efficiency
    • clean process that is low-cost as % of overall investment
    • direct and indirect benefits (competitiveness and ‘public good’)
    • meeting expectations of global consumer class
    • potential to improve communications (branding, CSR, procurement etc)
    • potential to influence consumer behaviour (SCP context)
  • 5. SMEs “don’t do” ecodesign
    • managerial, process and system barriers e.g.
    • lack of managerial and operational resources
    • lack of awareness, training, and motivation of employees
    • failure of managers to harness the strategic considerations
    • actors “can’t or won’t act” - i.e. uncertainty / poor appropriability
    • competing policy rationales (e.g. environment and innovation)
    • BUT they have a large cumulative environmental impact and are significant contributors to national economies
  • 6. previous interventions
    • inspiring case examples but;
    • low long-term retention or diffusion of ecodesign activities
    • emphasis on managerial systems operational issues
    • information services
    • • demonstration projects
    • • R&D financing
    • • grants
    • • ‘ brokering’ services
  • 7. linear models of innovation?
    • based on linear models of innovation – rooted in neo-classical theory
    • no difference between capabilities, knowledge and information
  • 8. innovation systems
    • “ policy is no longer only about correcting imperfect incentives for private agents but rather about facilitating the emergence of new opportunities by building innovation infrastructure ”
    • (Norgen, L. Hauknes, J. 2000)
    • policy and policy mechanisms should design institutional structures that stimulate and support sustainable innovation
    • lessons for to intervention
  • 9. innovation systems
    • “ the network and interplay of public and private institutions in which production, distribution and use of new knowledge and technology take place”
    • (Vinnova, 2006)
    • interactive, non-linear and diffuse
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  • 17. design is an interactive process image source: engine group
  • 18.  
  • 19. practical actions for capacity building?
    • identification of focus areas for intervention – from a life cycle perspective (mapping exercise)
    • market analysis - key growth businesses
    • creation of platforms for the open sharing of knowledge and experiences
    • capacity building in existing business support infrastructure
    • embedding ecodesign in higher education (mainstream design degrees)
    • capacity building in the indigenous design sector
    • establishing commercial support partners (creating linkages within industry)
  • 20. benefits of IS approach?
    • bridge trade-off between (urgent) environmental goals and aiming at building up a (long term) eco-innovative capacity
    • align competing policy rationales
    • enhance interventions by taking into account the richness and complexity of innovation processes
    • role for stakeholders and ‘enablers’ to advance sustainable innovation throughout the policy-making and implementation process