guest webinar on ecodesignat a summer course on GreenIndustry by Central EuropeanUniversity, in partnership withUNIDO	    ...
ecodesign	  is	  a	  key	  strategy	  in	  achieving	  a	  resource	  efficient	  global	  economy	  	  Dr	  Frank	  O’Conno...
to	  believe	  in	  something,	  and	  not	  to	  live	  it,	  	  is	  dishonest.	  	  Mahatma	  Gandhi	  
!can	  design	  be	  good?	  	  if	  it	  does	  not	  consider	  all	  of	  the	  key	  environmental,	  social	  and	  e...
 we	  have	  to	  change	  
 	  98%	  of	  products	  are	  	                          	  	  thrown	  away	  within	  	                          	  	 ...
!why	  are	  so	  many	  products	  disposable?	  	  why	  do	  we	  choose	  to	  purchase	  them?	  
!social	  crimes	  	  	  	  
air	  pollu)on	  kills	  3	  million	     people	  each	  year,	  mostly	  in	     poor	  countries	     	                ...
between	  100	  and	  1000	  species	      become	  ex)nct	  each	  year,	      because	  their	  habitats	  are	      cha...
Image www.castlereagh.gov.uk	  responsibility	  	  so	  much	  waste	  
we	  live	  in	  a	  throwaway	  society.	                                                           !	  	  	  	  	  	  	 ...
!	  illustraOon:	  Nathan	  HalleT	  
!	  society	  has	  to	  change	  
over	  1	  billion	  people	  do	  not	      have	  access	  to	  clean	  drinking	      water	      	  source: UNDP
80%	  of	  all	  disease	  in	  developing	      countries	  is	  caused	  by	      consump)on	  of	  contaminated	      w...
water access3800children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitati...
ageing populationpopulation growth source: engine group and UNFPA                                  source: engine group an...
emerging economies1billionof these people areliving in slums, squats &unofficial settlements                             s...
!	  we	  have	  to	  change	  
 responsibility	  	  	  health	  
 responsibility	  	  	  polluOon	  
 we	  over	  consume	                                  44	  million	  	                                  cups	  per	  	   ...
 unnecessary	  choices	  
 unnecessary	  	       packaging	  
 three	  planet	  living!	      …	  If	  everyone	  in	  the	  world	  were	  to	  consume	  natural	  resources	      and...
!..	  collecOve	  unconscious	  behaviour	  …..	  with	  catastrophic	  unintended	  consequences!	  
 source: ads-ngo.com
!design	  has	  to	  change	  
!why	  design?	  
!sustainability	  is	  a	  strategic	  design	  issue	  
!it	  affects	  how	  we	  design	  
!it	  affects	  why	  we	  design	  
designers interactbetween industry, usersand other actors          industry                      design          consumers
designers can influencehow people consume,use, behave …          industry                      design          consumers
ecodesignsource: adapted from Danish Design Council
80%of environmentalimpactscan be locked-in atthe design stage(5% of product cost)
!ecodesign	  thinking	  considers	  the	  materials,	  processes	  &	  pracOces	  of	  a	  company.	  It	  can	  idenOfy	 ...
!effecOve	  ecodesign	  thinking	  is	  open,	  process-­‐oriented,	  mulOdisciplinary	  and	  cross-­‐funcOonal,	  involvi...
ecodesign requires life cycle thinking          most designers are concerned with these stagestake          make          ...
!every	  product	  tells	  a	  story	  
!source: Nathan Hallett
"Sonicare Elite 7000 produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan,...
design for…. full life cycleslife cycles, nutrient cycles, material selection, cradle to cradleimage source: mc donagh / b...
!NOMAGIC MATERIALS
design for…. fair &just productionhealth and safety, employeesrights, unions, forced labour, childlabour, discrimination, ...
!       	         …...individuals	  act	  primarily	  on	  issues	  that	  impact	  their	         personal	  well-­‐being...
!common	  ecodesign	  strategies	  /	  approaches	  /	  tools	  
1.	                               2.	                                    3.	                             4.	  rethink	    ...
detailed design / launch                                               guidelines /                                       ...
design for…. low impact materialsrecycled, recyclable, bio materials, compatibility, compostable,renewable, sustainableima...
design for…. eco-packagingnatural, returnable, reusable, multifunction, biodegradable
design for…. renewable powerhuman powered, solar, wind, bio, re-chargeableimage source: Philips, Freeplay, Solio
design for…. disassembly recycling, servicing, end-of- life, upgrade, lean manufacturing, cleaner production, down-cycling...
design for…. durabilitylongevity, durability, desireimage source: dualit, kitchenaid
design for…. product systems returnable, remanufacture, re-use, closed-loop, end-of-life, product-service-systemimage sour...
!a	  marketable	  set	  of	  products	  and	  services	  capable	  of	  fulfilling	  a	  user’s	  need	  	  	  	  (Goedkoop...
!…	  also	  known	  as	  a	  funcOon	  oriented	  business	  model	  (e.g.	  Xerox)	  	  	                                ...
!	  consider	  what	  products	  lend	  themselves	  to	  product	  service	  systems?	  
no	  ownership	                                                                                                           ...
product	  service	  	  systems	             source: ser_is_snarkish
!choose	  a	  product	  to	  ecodesign?	  	  	  explain	  your	  choice	  (of	  product)	  and	  approach	  (i.e.	  key	  ...
!disconnect	  between	  people	  and	  between	  planet	  and	  people	  
source:	  Banksy	  
source: wiki.umd.edu / getty images   source: Chris Jordan
design
 car	  components	  
 speakers	  source: WHO / BBC   source: Harman
 neodymium	                      source: Harman & wiki
 polluOon	                      source: hybridcars.com
 toxicity,	  health	                                 source: dailymail.co.uk
low	  carbon	  /	  high	  on	  	    criOcal	  materials	                   source: mywindpowersystem.com
!more	  industry	  case	  examples	  
lifestraw	                  source: design21, Lifestraw
howies	  
!choose	  an	  item	  of	  clothing	  and	  map	  out	  its	  story	  /	  life	  cycle?	  	  how	  would	  you	  re-­‐ecod...
SILVER
Orangebox
Cradle to Cradle                                                                                    “remake the way we    ...
!  designed,	  made,	  remade	  in	  Wales.	  zero	   waste.	  only	  resource	  
Orangebox
!          	  other	  examples	  
source: inhabitat, Droog, Jens Praet
source: Droog, Tejo Remy
source: Droog, Do Hit
sustainability is not a problem waiting for a solution
it	  is	  an	  environmental,	  cultural	  and	  poliOcal	  phenomenon	  
it requires us to re-shape the way we thinksource: Pierre Vivant 
it requires collaboration and co-development
it requires a heavy dose of creativity
!	  	  	  	  	  illustration:	  Nathan	  Hallett	  
!what	  is	  the	  one	  thing	  you	  would	  do	  to	  make	  ecodesign	  happen?	  	  
generic	  first	  steps	                                                                        !	  decide	  not	  to	  sta...
generic	  first	  steps	                             !	  clearly	  define	  your	  values	  	  set	  a	  clear	  vision,	  m...
ecodesign	  steps	                                                         !	  think	  ‘resource’	  instead	  of	  ‘waste’...
our	  responsibility	  is	  no	  longer	  to	  acquire,	  but	  to	  be	  	  	  	  Rabindranath	  Tagore	  	  	  
to	  be…	  We	  cannot	  just	  be	  by	  ourselves	  alone.	  We	  have	  to	  inter-­‐be	  with	  every	  other	  thing....
!consider	  the	  role	  of:	       § government?	       § industry?	       § educaOon?	  in	  an	  world	  where	  eco...
!a	  journey	  of	  a	  thousand	  miles	  must	  begin	  with	  a	  single	  step.	  	  	  	  Lao	  Tzu	  
!today	  is	  one	  step	  ………..	  	  	       	   	   	   	   	   	  good	  luck!	  
 Dr	  Frank	  O’Connor	  Director	  @ecodesigncentre	  	  @frank_oconnor	                   !frank@edcw.org	  	  www.ecode...
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
Ecodesign webinar for UNIDO-CEU
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Webinar on ecodesign for CEU-UNIDO Green Industry Summer Course

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Ecodesign webinar for UNIDO-CEU

  1. 1. guest webinar on ecodesignat a summer course on GreenIndustry by Central EuropeanUniversity, in partnership withUNIDO   July  2012  
  2. 2. ecodesign  is  a  key  strategy  in  achieving  a  resource  efficient  global  economy    Dr  Frank  O’Connor  Director  @ecodesigncentre    @frank_oconnor   !
  3. 3. to  believe  in  something,  and  not  to  live  it,    is  dishonest.    Mahatma  Gandhi  
  4. 4. !can  design  be  good?    if  it  does  not  consider  all  of  the  key  environmental,  social  and  economic  impacts  throughout  the  life  cycle?  
  5. 5.  we  have  to  change  
  6. 6.    98%  of  products  are        thrown  away  within        6  months  Is this the end user? source:    Edwin  Datschefski  &  United  NaOons  University   image  source:    Chris  Jordan  
  7. 7. !why  are  so  many  products  disposable?    why  do  we  choose  to  purchase  them?  
  8. 8. !social  crimes        
  9. 9. air  pollu)on  kills  3  million   people  each  year,  mostly  in   poor  countries      responsibility      polluOon  source: WHO / BBC
  10. 10. between  100  and  1000  species   become  ex)nct  each  year,   because  their  habitats  are   changing  or  being  destroyed.        responsibility      degradaOon  source: UK Government
  11. 11. Image www.castlereagh.gov.uk  responsibility    so  much  waste  
  12. 12. we  live  in  a  throwaway  society.   !                  …………  but  there  is  no  ‘away’!                illustration:  Nathan  Hallett  
  13. 13. !  illustraOon:  Nathan  HalleT  
  14. 14. !  society  has  to  change  
  15. 15. over  1  billion  people  do  not   have  access  to  clean  drinking   water    source: UNDP
  16. 16. 80%  of  all  disease  in  developing   countries  is  caused  by   consump)on  of  contaminated   water    source: WHO
  17. 17. water access3800children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitation and poor hygiene  source: UN / flickr
  18. 18. ageing populationpopulation growth source: engine group and UNFPA source: engine group and UK statistics
  19. 19. emerging economies1billionof these people areliving in slums, squats &unofficial settlements  source: UNHABITAT
  20. 20. !  we  have  to  change  
  21. 21.  responsibility      health  
  22. 22.  responsibility      polluOon  
  23. 23.  we  over  consume   44  million     cups  per     day  in  US   source: Chris Jordan
  24. 24.  unnecessary  choices  
  25. 25.  unnecessary     packaging  
  26. 26.  three  planet  living!   …  If  everyone  in  the  world  were  to  consume  natural  resources   and  generate  carbon  dioxide  (CO2)  at  the  rate  we  do  in  the  UK,   we‘d  need  three  planets  to  support  us.       source:  WWF  UK,  DEFRA  
  27. 27. !..  collecOve  unconscious  behaviour  …..  with  catastrophic  unintended  consequences!  
  28. 28.  source: ads-ngo.com
  29. 29. !design  has  to  change  
  30. 30. !why  design?  
  31. 31. !sustainability  is  a  strategic  design  issue  
  32. 32. !it  affects  how  we  design  
  33. 33. !it  affects  why  we  design  
  34. 34. designers interactbetween industry, usersand other actors industry design consumers
  35. 35. designers can influencehow people consume,use, behave … industry design consumers
  36. 36. ecodesignsource: adapted from Danish Design Council
  37. 37. 80%of environmentalimpactscan be locked-in atthe design stage(5% of product cost)
  38. 38. !ecodesign  thinking  considers  the  materials,  processes  &  pracOces  of  a  company.  It  can  idenOfy  layers  of  waste  but  also  layers  of  value  
  39. 39. !effecOve  ecodesign  thinking  is  open,  process-­‐oriented,  mulOdisciplinary  and  cross-­‐funcOonal,  involving   people  as  well  as   stuff  
  40. 40. ecodesign requires life cycle thinking most designers are concerned with these stagestake make buy/use wasterecycle re--manufacture re-use
  41. 41. !every  product  tells  a  story  
  42. 42. !source: Nathan Hallett
  43. 43. "Sonicare Elite 7000 produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earths circumference.source: SPIEGEL Magazine
  44. 44. design for…. full life cycleslife cycles, nutrient cycles, material selection, cradle to cradleimage source: mc donagh / braungart
  45. 45. !NOMAGIC MATERIALS
  46. 46. design for…. fair &just productionhealth and safety, employeesrights, unions, forced labour, childlabour, discrimination, source: martin charter / CFSD
  47. 47. !   …...individuals  act  primarily  on  issues  that  impact  their   personal  well-­‐being,  their  family,  and  their  immediate   community.     Unless  those  needs  are  tended  to,  most  individuals   wont  commit  to  causes  that  promise  to  benefit  the   world  at  large.       Catherine  Greener  source: WHO / BBC
  48. 48. !common  ecodesign  strategies  /  approaches  /  tools  
  49. 49. 1.   2.   3.   4.  rethink   assess   design   communicate  invesOgate  the     assess  the   select  ecodesign   develop  a  clear  brand  internal  and  external   environmental   strategies  that  will   and  markeOng  drivers  for  packaging,   impacts  of  the   allow  designers  to   strategy  to  reflect  and  product  or  service  (re) packaging  and   tackle  the  main   communicate  the  design.   product.     environmental   environmental       impacts.   improvements.  these  drivers  could   map  the  life  cycle  so      include  legislaOon,   you  understand   explore  the   consider  how  the  customers,  new   where  these  impacts   compromises  and   packaging  will  impact  technology,   occur.  idenOfy  where   trade-­‐offs.  involve   upon  the  brand.  compeOOon.   materials  and  energy   others  from     is  used  and  where   markeOng,  sales,   waste  is  produced.   producOon,   purchasing.  
  50. 50. detailed design / launch guidelines / standards carbon footprint benchmarking Life Cycle Assessment rules of thumb checklists / material LiDS Wheel selection MET Matrix stakeholder driver assessment ECO-Indicator analysisanalysis/strategy Life Cycle applied Costing strategy market ethnography tools analysis qualitative quantitative ecodesign tools
  51. 51. design for…. low impact materialsrecycled, recyclable, bio materials, compatibility, compostable,renewable, sustainableimage source: inhabitat, Worn Again, Moscardino, Remarkable, Sony
  52. 52. design for…. eco-packagingnatural, returnable, reusable, multifunction, biodegradable
  53. 53. design for…. renewable powerhuman powered, solar, wind, bio, re-chargeableimage source: Philips, Freeplay, Solio
  54. 54. design for…. disassembly recycling, servicing, end-of- life, upgrade, lean manufacturing, cleaner production, down-cycling, material segregation,image source: Panasonic
  55. 55. design for…. durabilitylongevity, durability, desireimage source: dualit, kitchenaid
  56. 56. design for…. product systems returnable, remanufacture, re-use, closed-loop, end-of-life, product-service-systemimage source: RSA
  57. 57. !a  marketable  set  of  products  and  services  capable  of  fulfilling  a  user’s  need        (Goedkoop  et  al.)   product  service     systems  
  58. 58. !…  also  known  as  a  funcOon  oriented  business  model  (e.g.  Xerox)       product  service     systems  
  59. 59. !  consider  what  products  lend  themselves  to  product  service  systems?  
  60. 60. no  ownership   ! hire   lease  /  service   individual   shared   consumer   cooperaOve   goods   full  ownership  product  service    systems   (adapted  from  Cooper  et  al.)  
  61. 61. product  service    systems   source: ser_is_snarkish
  62. 62. !choose  a  product  to  ecodesign?      explain  your  choice  (of  product)  and  approach  (i.e.  key  strategies).  
  63. 63. !disconnect  between  people  and  between  planet  and  people  
  64. 64. source:  Banksy  
  65. 65. source: wiki.umd.edu / getty images source: Chris Jordan
  66. 66. design
  67. 67.  car  components  
  68. 68.  speakers  source: WHO / BBC source: Harman
  69. 69.  neodymium   source: Harman & wiki
  70. 70.  polluOon    source: hybridcars.com
  71. 71.  toxicity,  health    source: dailymail.co.uk
  72. 72. low  carbon  /  high  on     criOcal  materials   source: mywindpowersystem.com
  73. 73. !more  industry  case  examples  
  74. 74. lifestraw   source: design21, Lifestraw
  75. 75. howies  
  76. 76. !choose  an  item  of  clothing  and  map  out  its  story  /  life  cycle?    how  would  you  re-­‐ecodesign?    explain  your  decision  making.  
  77. 77. SILVER
  78. 78. Orangebox
  79. 79. Cradle to Cradle “remake the way we make things” thinking about the materials we use, how our products are designed and assembled, and their cycles of use with our customers. No matter how good your products are, there comes a time when their first useful life comes to an end. In considering product life cycles Cradle to Cradle asks us to re-think the commonplace approach of “take, make & waste” and this prompted us to act. During the early stages of the design of Ara we established a relationship with one of Cradle to Cradle’s authors, renowned industrial chemist Micheal Braungart. Throughout the development we have been working with EPEA, Micheal’s C2C organisation based in Hamburg. We’ve always very carefully considered the materials that we use in our products but our aim in working with EPEA is to ensure that what we’re using is truly safe, for humans and the environment alike, and successful in technical cycles of reuse. ecodesign  is  good  design   This means looking in much more detail at every chemicaltested it like mad.other plastic basesa base without a cSmart design and c difficult to remove. not so great when the base. Great for collar moulded into sense they are, and plastic chair bases a ourselves the quest Not the most comp recyclable. Do something rea we’ve ever made. armrest that’s robu with a separate in more effectively. Th than ever, using ma Our goal was to de Arm support that’ ingredient in the materials we use; to determine which inhibit this aim and need to be substituted or remove as a result.
  80. 80. ! designed,  made,  remade  in  Wales.  zero   waste.  only  resource  
  81. 81. Orangebox
  82. 82. !  other  examples  
  83. 83. source: inhabitat, Droog, Jens Praet
  84. 84. source: Droog, Tejo Remy
  85. 85. source: Droog, Do Hit
  86. 86. sustainability is not a problem waiting for a solution
  87. 87. it  is  an  environmental,  cultural  and  poliOcal  phenomenon  
  88. 88. it requires us to re-shape the way we thinksource: Pierre Vivant 
  89. 89. it requires collaboration and co-development
  90. 90. it requires a heavy dose of creativity
  91. 91. !          illustration:  Nathan  Hallett  
  92. 92. !what  is  the  one  thing  you  would  do  to  make  ecodesign  happen?    
  93. 93. generic  first  steps   !  decide  not  to  stay  where  you  are    find  something  that  you  love  to  do,  believe  in,  are  passionate  about    take  responsibility,  lead    don’t  accept  ‘that’s  the  way  it  is’    don’t  be  afraid  to  fail    learn  from  your  mistakes  
  94. 94. generic  first  steps   !  clearly  define  your  values    set  a  clear  vision,  mission    seek  to  understand,  empathise,  trust    focus  on  building  capacity    ‘walk  the  talk’    keep  it  simple,  do  it  now        
  95. 95. ecodesign  steps   !  think  ‘resource’  instead  of  ‘waste’    think  ‘use’  instead  of  ‘consume’    transform  ‘stuff’,  don’t  destroy  it    think  system,  people  &  true  cost    understand  your  own  role    ensure  you  are  contribuOng,  relevant        
  96. 96. our  responsibility  is  no  longer  to  acquire,  but  to  be        Rabindranath  Tagore      
  97. 97. to  be…  We  cannot  just  be  by  ourselves  alone.  We  have  to  inter-­‐be  with  every  other  thing.        Thich  Nhat  Hanh  
  98. 98. !consider  the  role  of:   § government?   § industry?   § educaOon?  in  an  world  where  ecodesign  is  the  norm.      
  99. 99. !a  journey  of  a  thousand  miles  must  begin  with  a  single  step.        Lao  Tzu  
  100. 100. !today  is  one  step  ………..                  good  luck!  
  101. 101.  Dr  Frank  O’Connor  Director  @ecodesigncentre    @frank_oconnor   !frank@edcw.org    www.ecodesigncentre.org  www.ecodesignnetwork.org    www.edcshare.org    

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