Design & Circular Economy (TSB keynote)


Published on

Keynote for TSB on role of design in the circular economy, November 2012

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Design & Circular Economy (TSB keynote)

  1. 1. good  design  and  the  circular  economy          @frank_oconnor  Director  @ecodesigncentre     !  
  2. 2. to  believe  in  something,  and  not  to  live  it,    is  dishonest.    Mahatma  Gandhi  
  3. 3.  we  live  in  a  throwaway  society  Image    …………  but  there  is  no  away    
  4. 4. every design choice has a consequencebad design is a crime image  source:    Chris  Jordan  
  5. 5.    98%  of  products  are        thrown  away  within        6  months   source:    Edwin  Datschefski  &  United   NaKons  University   source:
  6. 6. 80%of environmentalimpactscan be locked-in atthe design stage
  7. 7. designers interactbetween industry, usersand other actors industry design consumers
  8. 8. designers can influencehow people consume,use, behave … industry design consumers
  9. 9. !our mission is to make good design happen
  10. 10. image  source:  Fuse  /  GeNy  
  11. 11. the  single  biggest  problem  in  communicaKon  is  the  illusion  that  it  has  taken  place      George  Bernard  Shaw        
  12. 12. source:  Nathan  Halle6  
  13. 13. image  source:  
  14. 14. source: ZIPcars
  15. 15. source:  Apple    
  16. 16.  neodymium    car  speaker   source: Harman & wiki
  17. 17.  polluKon    true  cost    source:
  18. 18.  toxicity,  health    true  cost    source:
  19. 19.  recovery    true  cost   source:
  20. 20. low  carbon  /  high  on     criKcal  materials   source:
  22. 22. way  forward?  
  23. 23. 1   Cradle to Cradle “remake the way we make things” thinking about the materials we use, how our products are designed and assembled, and their cycles of use with our customers. No matter how good your products are, there comes a time when their first useful life comes to an end. In considering product life cycles Cradle to Cradle asks us to re-think the commonplace approach of “take, make & waste” and this prompted us to act. During the early stages of the design of Ara we established a relationship with one of Cradle to Cradle’s authors, renowned industrial chemist Micheal Braungart. Throughout the development we have been working with EPEA, Micheal’s C2C organisation based in Hamburg. We’ve always very carefully considered the materials that we use in our products but our aim in working with EPEA is to ensure that what we’re using is truly safe, for humans and the environment alike, and successful in technical cycles of reuse. This means looking in much more detail at every chemical disassembly tested it like mad. other plastic bases ours is 100% recyclable. And rest assured we a base without a collar insert. A simple point but unlike almost Smart design and careful material selection has enabled us to cre difficult to remove. not so great when you come to recycle it, as the collar can be ver the base. Great for not dragging your chair across the carpet but collar moulded into the plastic to stop the gas lift creeping throug sense they are, and with very few exceptions they all have a m plastic chair bases are pretty much the same, aren’t they? Well in ourselves the question - some look much better than others but Not the most complicated part on a task chair, granted, but we as recyclable. Do something really simple; make the chair base 100% we’ve ever made. armrest that’s robust, easy to use and probably the most comforta with a separate insert made from recycled foam. The result is more effectively. The traditional PU is replaced by a flexible polym than ever, using materials that could be segregated easily and recyc Our goal was to design a new arm pad that was more comforta Arm support that’s there only when you need it. controls that are easy to operate and labelled clearly. tuned and balanced to your precise needs, using adjustment smart engineering inside the mechanism means the ride can be We know that people come in all shapes and sizes. That’s why ingredient in the materials we use; to determine which inhibit this aim and need to be substituted or remove as a result. end of life Returning your ARA at ‘End of Life’ cradle to cradle Cradle to Cradle is an approach to design which looks to make us truly environmentally effective, by developing products for closed loop systems in which all the materials used are safe and beneficial - either to biodegrade naturally or to be fully recycled into high quality materials for subsequent product generations, again and again. In order for us to maximise the value of the materials used in your chair we’d like to get them back once you’ve finished with them. It’s pretty simple, all you need to do is visit our website at
  24. 24. 2   30% part reduction 30% faster assembly 37% weight dematerialisation
  25. 25. local eol dematerialise
  26. 26. 20 kg 15 kg
  27. 27. 1   ! mindset  changes     think  ‘resource’  instead  of  ‘waste’     think  ‘need’,  ‘use’  instead  of  ‘consume’     transform  ‘stuff’,  don’t  destroy  it     think  people,  think  ‘share’     ensure  you  are  contribuCng,  relevant    
  28. 28. 2   ! circular  economy  consideraKons     consideraCon  of  full  life  cycles  /  system     consideraCon  of  all  ‘sustainability’  issues  /  focus  on   greatest  impact     no  shiF  of  pressure  between  stages  of  life  cycle  /   true  cost     creaCon  of  goods  and  services  with  higher  overall   quality  and  value  /  transformaCve  use  cycles     embrace  new  models  of  business  &  ownership  
  29. 29. 3   ! good  design  criteria     long-­‐life     non-­‐toxic       localise     renewable  energy  
  30. 30. ! designed,  made,  remade.  zero  waste.   only  resource   passport  source:  Habufa  
  31. 31. !a  world  where  good  design  is  the  norm  
  32. 32. thanks.  good  luck.  @ecodesigncentre    @frank_oconnor