I will if you will

As a designer or design enthusiast, which
of the industry topics below is of greatest
concern to you?
poll by International Council of Societies of Industrial Design (Icsid) - 2009

International Council of Societies of Industrial Design (Icsid)

trend factors
societal trends technology enablers enterprise trends
macro issues (climate state of the art changing the value
change, ageing equation (social
society, emerging new potential economy)
economies) opportunities
emerging revenue
shifts in cultural new patterns of models
landscapes adoption
stakeholder
behavioural change ecosystems
media / education

why wouldn’t we?

solutions driven agenda = sense of responsibility

sustainability is not ‘a problem’ waiting for ‘a solution’

it is an environmental, cultural and political phenomenon

it requires us to re-shape the way we think

it is complicated

it requires collaboration and co-development

it requires a heavy dose of creativity

The stimulus for re-invention and
for questioning the status quo
has probably never been
greater
Josephine Green – senior director of trends and strategy at Philips Design

Josephine Green – senior director of trends and strategy at Philips Design

Translation space
image source: engine group

we need to build networks to start making this happen