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Ec Onetwork3 Pres
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Ec Onetwork3 Pres

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  • 1. I will if you will
  • 2. As a designer or design enthusiast, which of the industry topics below is of greatest concern to you? poll by International Council of Societies of Industrial Design (Icsid) - 2009
  • 3. International Council of Societies of Industrial Design (Icsid)
  • 4. trend factors societal trends technology enablers enterprise trends macro issues (climate state of the art changing the value change, ageing equation (social society, emerging new potential economy) economies) opportunities emerging revenue shifts in cultural new patterns of models landscapes adoption stakeholder behavioural change ecosystems media / education
  • 5. why wouldn’t we?
  • 6. solutions driven agenda = sense of responsibility
  • 7. sustainability is not ‘a problem’ waiting for ‘a solution’
  • 8. it is an environmental, cultural and political phenomenon
  • 9. it requires us to re-shape the way we think
  • 10. it is complicated
  • 11. it requires collaboration and co-development
  • 12. it requires a heavy dose of creativity
  • 13. The stimulus for re-invention and for questioning the status quo has probably never been greater Josephine Green – senior director of trends and strategy at Philips Design
  • 14. Josephine Green – senior director of trends and strategy at Philips Design
  • 15. Translation space image source: engine group
  • 16. we need to build networks to start making this happen