maximising	  resource	  value	  through	  ecodesign	  	  @frank_oconnor	  Director	  @ecodesigncentre	  	  CIWM	  New	  Me...
to	  believe	  in	  something,	  and	  not	  to	  live	  it,	  	  is	  dishonest.	  	  Mahatma	  Gandhi	  
make ecodesign happen
 we	  over	  consume	  
 source: ads-ngo.com	  	  98%	  of	  products	  are	  	  	  	  thrown	  away	  within	  	  	  	  6	  months	  source:	  	 ...
Image www.castlereagh.gov.uk	  we	  live	  in	  a	  throwaway	  society	  	  	  …………	  but	  there	  is	  no	  away	  	  
every design choice hasa consequenceimage	  source:	  	  Chris	  Jordan	  bad designis a social crime
source:	  Banksy	  disconnect	  between	  people	  …..	  and	  between	  planet	  and	  people	  
‘commandments	  of	  	  industrialised	  society’	  	  1)  create	  more	  desire	  (perceived	  needs)	  2)  thou	  shalt...
source: miscell. web sitesiPo[y	  	  real	  need?	  
..	  collecQve	  unconscious	  behaviour	  …..	  with	  catastrophic	  unintended	  consequences	  !
air	  pollu:on	  kills	  3	  million	  people	  each	  year,	  mostly	  in	  poor	  countries	  	  source: WHO / BBC	  res...
between	  100	  and	  1000	  species	  become	  ex:nct	  each	  year,	  because	  their	  habitats	  are	  changing	  or	 ...
population growthsource: engine group and UNFPAsource: engine group and UK statisticsageing population
emerging economies1billionof these people areliving in slums, squats &unofficial settlements source: UNHABITAT
~4000children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitation and poor...
 …...individuals	  act	  primarily	  on	  issues	  that	  impact	  their	  personal	  well-­‐being,	  their	  family,	  an...
 we	  ALL	  have	  to	  change	  !
whatapproach to design that considersthe materials, processes & practicesof a company from a full life cycleperspective.
whyit helps identify layers of waste &layers of value
80%of impact
recent business response•  50% of companies have redesigned products orprocesses in response to rising materials prices•  ...
howecodesign considers all life cycleimpacts, adressing the biggestimpacts and designs these out
designers interactbetween industry, usersand other actorsindustryconsumersdesign
designers can influencehow people consume,use, behave …industryconsumersdesign
!our mission is to make ecodesign happenthrough collaboration along the life cycle
current collaborative work in Europe
Bio-based plasticsPhotoVoltaicsElectronics PCBs Semi-conductorsSmart TextilesIndustrial Machines Sensors
image	  source:	  Fuse	  /	  Ge[y	  
design for…. durabilitylongevity, durability, desireimage source: dualit, kitchenaid
image source: Panasonicdesign for….disassemblyrecycling, servicing, end-of-life, upgrade, leanmanufacturing, cleanerproduc...
design for…. low impact materialsrecycled, recyclable, bio materials, compatibility, compostable,renewable, sustainableima...
design for…. renewable powerhuman powered, solar, wind, bio, re-chargeableimage source: Philips, Freeplay, Solio
design for…. eco-packagingnatural, returnable, reusable, multifunction, biodegradable
design for….product systemsreturnable, remanufacture,re-use, closed-loop, end-of-life,product-service-systemimage source: ...
design for…. fair &just productionhealth and safety, employeesrights, unions, forced labour, childlabour, discrimination,s...
the	  single	  biggest	  problem	  in	  communicaQon	  is	  the	  illusion	  that	  it	  has	  taken	  place	  	  	  Georg...
source:	  Apple	  	  1989
source:	  Apple	  	  1993
design2010
source: wiki.umd.edu / getty images source: Chris Jordan
 neodymium	  source: Harman & wiki	  car	  speaker	  
 source: hybridcars.com	  polluQon	  	  true	  cost	  
 source: dailymail.co.uk	  toxicity,	  health	  	  true	  cost	  
 recovery	  	  true	  cost	  source: retrench.co.uk
source: mywindpowersystem.comlow	  carbon	  /	  high	  on	  	  criQcal	  materials	  
criQcal	  materials	  in	  WEEE	  •  the	  WEEE	  discarded	  in	  the	  UK	  over	  the	  last	  decade	  contained	  –  ...
NOMAGIC MATERIALS
way	  forward?	  
source: ZIPcars
Cradle to Cradle“remake the way wemake things” thinking about the materials we use, howour products are designed and assem...
ecodesign	  consideraQons	  	  considera:on	  of	  full	  life	  cycles	  /	  system	  	  considera:on	  of	  all	  ‘susta...
ecodesign	  criteria	  	  long-­‐life	  	  non-­‐toxic	  	  	  localise	  	  renewable	  energy	  !2	  
innovaQon	  through	  mindset	  changes	  –	  think	  …	  	  ‘resource’	  instead	  of	  ‘waste’	  	  ‘need’,	  ‘use’	  in...
think	  ….	  	  collaborate	  &	  co-­‐develop	  	  (shared	  responsibility	  &	  empathy)	  	  new	  responsible	  busin...
innovaQon	  in	  waste	  industry	  	  •  provision	  of	  service	  based	  life	  cycle	  solu:ons,	  e.g.	  resource	  ...
innovaQon	  in	  waste	  industry	  	  •  develop	  new	  skills	  &	  partnerships	  •  co-­‐create	  goods	  with	  tran...
waste	  industry	  opportuniQes	  	  material	  exchange	  /	  markets	  	  knowledge	  exchange	  market	  	  new	  mater...
waste	  industry	  opportuniQes	  	  increased	  value	  &	  role	  for	  organics	  	  landfill	  mining	  	  new	  energy...
do	  not	  accept	  	  ‘that’s	  the	  way	  it	  is’	  !
 we	  ALL	  have	  to	  change	  !
a	  world	  where	  ecodesign	  is	  the	  norm	  !
designed,	  made,	  remade.	  zero	  waste.	  only	  resource	  !passport	  source:	  Habufa	  
thanks:	  	  @CIWM	  &	  Waste	  Strategy	  Branch	  @WelshGovernment	  &	  you	  	  &	  good	  luck.	  	  	  ecodesigncen...
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
Maximising resource value through ecodesign
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Maximising resource value through ecodesign

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Transcript of "Maximising resource value through ecodesign"

  1. 1. maximising  resource  value  through  ecodesign    @frank_oconnor  Director  @ecodesigncentre    CIWM  New  Members  Network  Event      April  2013        
  2. 2. to  believe  in  something,  and  not  to  live  it,    is  dishonest.    Mahatma  Gandhi  
  3. 3. make ecodesign happen
  4. 4.  we  over  consume  
  5. 5.  source: ads-ngo.com    98%  of  products  are        thrown  away  within        6  months  source:    Edwin  Datschefski  &  United  NaQons  University  
  6. 6. Image www.castlereagh.gov.uk  we  live  in  a  throwaway  society      …………  but  there  is  no  away    
  7. 7. every design choice hasa consequenceimage  source:    Chris  Jordan  bad designis a social crime
  8. 8. source:  Banksy  disconnect  between  people  …..  and  between  planet  and  people  
  9. 9. ‘commandments  of    industrialised  society’    1)  create  more  desire  (perceived  needs)  2)  thou  shalt  consume  (=  good  life)    culture  of  consumpQon    -­‐  devaluing  of  culture    !source:  Henry  1949  cited  in  Jones  1987  
  10. 10. source: miscell. web sitesiPo[y    real  need?  
  11. 11. ..  collecQve  unconscious  behaviour  …..  with  catastrophic  unintended  consequences  !
  12. 12. air  pollu:on  kills  3  million  people  each  year,  mostly  in  poor  countries    source: WHO / BBC  responsibility      polluQon  
  13. 13. between  100  and  1000  species  become  ex:nct  each  year,  because  their  habitats  are  changing  or  being  destroyed.      source: UK Government  responsibility      degradaQon  
  14. 14. population growthsource: engine group and UNFPAsource: engine group and UK statisticsageing population
  15. 15. emerging economies1billionof these people areliving in slums, squats &unofficial settlements source: UNHABITAT
  16. 16. ~4000children die each dayfrom diseases associatedwith lack of access to safedrinking water, inadequatesanitation and poor hygienewater access source: UN / flickr
  17. 17.  …...individuals  act  primarily  on  issues  that  impact  their  personal  well-­‐being,  their  family,  and  their  immediate  community.    ..  unless  those  needs  are  tended  to,  most  individuals  wont  commit  to  causes  that  promise  to  benefit  the  world  at  large.      Catherine  Greener  source: WHO / BBC!
  18. 18.  we  ALL  have  to  change  !
  19. 19. whatapproach to design that considersthe materials, processes & practicesof a company from a full life cycleperspective.
  20. 20. whyit helps identify layers of waste &layers of value
  21. 21. 80%of impact
  22. 22. recent business response•  50% of companies have redesigned products orprocesses in response to rising materials prices•  66% sought different sourcing options•  40% of companies have substituted some inputswith cheaper alternatives
  23. 23. howecodesign considers all life cycleimpacts, adressing the biggestimpacts and designs these out
  24. 24. designers interactbetween industry, usersand other actorsindustryconsumersdesign
  25. 25. designers can influencehow people consume,use, behave …industryconsumersdesign
  26. 26. !our mission is to make ecodesign happenthrough collaboration along the life cycle
  27. 27. current collaborative work in Europe
  28. 28. Bio-based plasticsPhotoVoltaicsElectronics PCBs Semi-conductorsSmart TextilesIndustrial Machines Sensors
  29. 29. image  source:  Fuse  /  Ge[y  
  30. 30. design for…. durabilitylongevity, durability, desireimage source: dualit, kitchenaid
  31. 31. image source: Panasonicdesign for….disassemblyrecycling, servicing, end-of-life, upgrade, leanmanufacturing, cleanerproduction, down-cycling,material segregation,image source: fromPanasonic
  32. 32. design for…. low impact materialsrecycled, recyclable, bio materials, compatibility, compostable,renewable, sustainableimage source: inhabitat, Worn Again, Moscardino, Remarkable, Sony
  33. 33. design for…. renewable powerhuman powered, solar, wind, bio, re-chargeableimage source: Philips, Freeplay, Solio
  34. 34. design for…. eco-packagingnatural, returnable, reusable, multifunction, biodegradable
  35. 35. design for….product systemsreturnable, remanufacture,re-use, closed-loop, end-of-life,product-service-systemimage source: RSA
  36. 36. design for…. fair &just productionhealth and safety, employeesrights, unions, forced labour, childlabour, discrimination,source: martin charter / CFSD
  37. 37. the  single  biggest  problem  in  communicaQon  is  the  illusion  that  it  has  taken  place      George  Bernard  Shaw        
  38. 38. source:  Apple    1989
  39. 39. source:  Apple    1993
  40. 40. design2010
  41. 41. source: wiki.umd.edu / getty images source: Chris Jordan
  42. 42.  neodymium  source: Harman & wiki  car  speaker  
  43. 43.  source: hybridcars.com  polluQon    true  cost  
  44. 44.  source: dailymail.co.uk  toxicity,  health    true  cost  
  45. 45.  recovery    true  cost  source: retrench.co.uk
  46. 46. source: mywindpowersystem.comlow  carbon  /  high  on    criQcal  materials  
  47. 47. criQcal  materials  in  WEEE  •  the  WEEE  discarded  in  the  UK  over  the  last  decade  contained  –  £5  billion  of  gold  –  £1  billion  of  silver  –  £1  billion  of  palladium    •  very  liRle  recovered,  only  22%  collected  for  recycling  source: miscell.
  48. 48. NOMAGIC MATERIALS
  49. 49. way  forward?  
  50. 50. source: ZIPcars
  51. 51. Cradle to Cradle“remake the way wemake things” thinking about the materials we use, howour products are designed and assembled, and their cyclesof use with our customers.No matter how good your products are, there comes a timewhen their first useful life comes to an end. In consideringproduct life cycles Cradle to Cradle asks us to re-think thecommonplace approach of “take, make & waste” and thisprompted us to act.During the early stages of the design of Ara we established arelationship with one of Cradle to Cradle’s authors, renownedindustrial chemist Micheal Braungart. Throughout thedevelopment we have been working with EPEA, Micheal’s C2Corganisation based in Hamburg.We’ve always very carefully considered the materials that we usein our products but our aim in working with EPEA is to ensurethat what we’re using is truly safe, for humans and theenvironment alike, and successful in technical cycles of reuse.This means looking in much more detail at every chemicalingredient in the materials we use; to determine which inhibitthis aim and need to be substituted or remove as a result.Cradle to Cradle is an approach to design which looks to makeus truly environmentally effective, by developing products forclosed loop systems in which all the materials used are safe andbeneficial - either to biodegrade naturally or to be fully recycledinto high quality materials for subsequent product generations,again and again. In order for us to maximise the value of thematerials used in your chair we’d like to get them back onceyou’ve finished with them. It’s pretty simple, all you need to dois visit our website at www.orangebox.com/endoflife.htmReturning your ARA at ‘End of Life’Armsupportthat’sthereonlywhenyouneedit.Ourgoalwastodesignanewarmpadthatwasmorecomfortathanever,usingmaterialsthatcouldbesegregatedeasilyandrecycmoreeffectively.ThetraditionalPUisreplacedbyaflexiblepolymwithaseparateinsertmadefromrecycledfoam.Theresultisarmrestthat’srobust,easytouseandprobablythemostcomfortawe’veevermade.Dosomethingreallysimple;makethechairbase100%recyclable.Notthemostcomplicatedpartonataskchair,granted,butweasourselvesthequestion-somelookmuchbetterthanothersbutplasticchairbasesareprettymuchthesame,aren’tthey?Wellinsensetheyare,andwithveryfewexceptionstheyallhaveamcollarmouldedintotheplastictostopthegasliftcreepingthrougthebase.Greatfornotdraggingyourchairacrossthecarpetbutnotsogreatwhenyoucometorecycleit,asthecollarcanbeverdifficulttoremove.Smartdesignandcarefulmaterialselectionhasenabledustocreabasewithoutacollarinsert.Asimplepointbutunlikealmostotherplasticbasesoursis100%recyclable.Andrestassuredwetesteditlikemad.Weknowthatpeoplecomeinallshapesandsizes.That’swhysmartengineeringinsidethemechanismmeanstheridecanbetunedandbalancedtoyourpreciseneeds,usingadjustmentcontrolsthatareeasytooperateandlabelledclearly.disassemblyend of lifecradle to cradleecodesign  is  good  design  
  52. 52. ecodesign  consideraQons    considera:on  of  full  life  cycles  /  system    considera:on  of  all  ‘sustainability’  issues  /  focus  on  greatest  impact    no  shiX  of  pressure  between  stages  of  life  cycle  /  true  cost    crea:on  of  goods  and  services  with  higher  overall  quality  and  value  /  transforma:ve  use  cycles    embrace  new  models  of  business  &  ownership  !1  
  53. 53. ecodesign  criteria    long-­‐life    non-­‐toxic      localise    renewable  energy  !2  
  54. 54. innovaQon  through  mindset  changes  –  think  …    ‘resource’  instead  of  ‘waste’    ‘need’,  ‘use’  instead  of  ‘consume’    how  to  transform  ‘stuff’  &  not  destroy      wider  life  cycle  /  circular  economy  team      !3  
  55. 55. think  ….    collaborate  &  co-­‐develop    (shared  responsibility  &  empathy)    new  responsible  business  models    journey  without  a  fixed  des:na:on        !3  (contd.)  
  56. 56. innovaQon  in  waste  industry    •  provision  of  service  based  life  cycle  solu:ons,  e.g.  resource  stewardship  •  access  new  markets  &  new  knowledge  •  crea:on  of  value  along  chain  •  (e.g.  help  design  at  front  end  and  close  loop  at  back  end)  !4  
  57. 57. innovaQon  in  waste  industry    •  develop  new  skills  &  partnerships  •  co-­‐create  goods  with  transforma:ve  use  cycles  •  new  technologies  to  secure  resources  •  move  beyond  legisla:on  to  value  crea:on  !4  (contd.)    
  58. 58. waste  industry  opportuniQes    material  exchange  /  markets    knowledge  exchange  market    new  materials  formula:on    new  products  from  secured  resources  !5  
  59. 59. waste  industry  opportuniQes    increased  value  &  role  for  organics    landfill  mining    new  energy  sources  from  secured  resources    branding  /  communica:on  !5  (contd.)    
  60. 60. do  not  accept    ‘that’s  the  way  it  is’  !
  61. 61.  we  ALL  have  to  change  !
  62. 62. a  world  where  ecodesign  is  the  norm  !
  63. 63. designed,  made,  remade.  zero  waste.  only  resource  !passport  source:  Habufa  
  64. 64. thanks:    @CIWM  &  Waste  Strategy  Branch  @WelshGovernment  &  you    &  good  luck.      ecodesigncentre.org  @ecodesigncentre  @frank_oconnor  
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