Ecodesign Centre (EDC) <ul><li>“build capacity and capabilities in   industry ,  public sector organisations  and  higher ...
what does EDC do? <ul><li>applied research (knowledge creation) </li></ul><ul><ul><li>demonstrations with industry </li></...
 
 
 
 
Our philosophy is simple, if you can measure it, you can reduce it. Orangebox “ “
 
 
 
challenging goals for Orangebox comprehensive “environmental” design process target zero landfill (85% reduced in 2 years)...
perceived benefits of ecodesign strategic innovation new product/service ideas long term gains changing the value equation...
if it’s so good why isn’t every company doing ecodesign? managerial, process and system barriers e.g. lack of  managerial ...
 
strategic fit
negotiating language
negotiating complexity
understanding trade-offs
 
different perceptions
different perceptions
what value(s)
co-development?
 
 
create platforms
in the last decade, our context has changed (…) we not only need empathy for individuals, but also  need to get the pulse ...
 
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Co-design Workshop

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  • perspective: Two strands – what we do and what companies do. SME perspective Design (sustainability issues covered already) Our perspective 2 case studies
  • http://www.flickr.com/photos/generated/501445202/ CC Attribution License Jared Tarbell
  • http://www.flickr.com/photos/framesniper/153464496/ CC Attribution-NoDerivs License Jeff Ryan
  • design is an interactive process
  • design is an interactive process
  • perspective: Two strands – what we do and what companies do. SME perspective Design (sustainability issues covered already) Our perspective 2 case studies
  • Co-design Workshop

    1. 2. Ecodesign Centre (EDC) <ul><li>“build capacity and capabilities in industry , public sector organisations and higher education so that effective ecodesign can happen in Wales” </li></ul><ul><li>established in September 2006 through core funding from the Welsh Assembly Government </li></ul><ul><ul><li>deliver ecodesign initiative </li></ul></ul><ul><ul><li>develop centre of expertise on ecodesign for Wales </li></ul></ul>
    2. 3. what does EDC do? <ul><li>applied research (knowledge creation) </li></ul><ul><ul><li>demonstrations with industry </li></ul></ul><ul><li>knowledge hub (knowledge transfer) </li></ul><ul><ul><li>communications </li></ul></ul><ul><ul><li>training resource development and delivery </li></ul></ul><ul><li>connecting agent: policy | industry | education | academia | 3rd sector </li></ul><ul><li>international partnerships </li></ul>
    3. 8. Our philosophy is simple, if you can measure it, you can reduce it. Orangebox “ “
    4. 12. challenging goals for Orangebox comprehensive “environmental” design process target zero landfill (85% reduced in 2 years) offer product take-back – end-of-life management increasing use of recycled content to 50% zero VOC emissions efficient transit supply chain initiatives FSC / PEFC
    5. 13. perceived benefits of ecodesign strategic innovation new product/service ideas long term gains changing the value equation emerging revenue models internal reduced production, compliance, end-of-life treatment costs better communications improved brand perception, differentiation “ added value” motivated, healthy environmentally aware staff external resource efficiency waste minimisation / avoidance on-site recycling reduced packaging transit packaging (in/out) and point of sale potential for material re-use
    6. 14. if it’s so good why isn’t every company doing ecodesign? managerial, process and system barriers e.g. lack of managerial and operational resources lack of awareness, training, and motivation of employees failure of managers to harness the strategic considerations competing policy rationales (e.g. environment and innovation) SMEs “can’t or won’t act” - i.e. uncertainty / poor appropriability
    7. 16. strategic fit
    8. 17. negotiating language
    9. 18. negotiating complexity
    10. 19. understanding trade-offs
    11. 21. different perceptions
    12. 22. different perceptions
    13. 23. what value(s)
    14. 24. co-development?
    15. 27. create platforms
    16. 28. in the last decade, our context has changed (…) we not only need empathy for individuals, but also need to get the pulse of the collective. aradhana goel - lead service designer/strategist, IDEO “ “

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