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Introduction to landscape labeling for Mbeya, Tanzania
Introduction to landscape labeling for Mbeya, Tanzania
Introduction to landscape labeling for Mbeya, Tanzania
Introduction to landscape labeling for Mbeya, Tanzania
Introduction to landscape labeling for Mbeya, Tanzania
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Introduction to landscape labeling for Mbeya, Tanzania

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  • 1. Introduction to Landscape Labeling John Recha 24 September 2013 Mbeya,Tanzania
  • 2. What is landscape labeling? A new marketing mechanism that can provide financial incentives to producers for practicing agriculture, fishing or forestry in ways that help to sustain biodiversity and ecosystem services while improving livelihood security. A landscape label can encourage consumers who share these values to participate through their purchases and payments in management strategies that help promote a healthy landscape.
  • 3. Opportunities with landscape labeling ● Captures market values for existing social and ecological assets in the landscape ● Scale up agroecological farming practices to benefit biodiversity conservation and local livelihoods
  • 4. Opportunities with landscape labeling ● Incentive for collaborative production and marketing ● Incentive to define and mainstream best practices and standards ● Access new regional and export markets
  • 5. What do we need to learn, discover and develop for landscape labeling to be effective in Mbeya?

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