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Introduction to landscape labeling for Mbeya, Tanzania
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Introduction to landscape labeling for Mbeya, Tanzania

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  • 1. Introduction to Landscape Labeling John Recha 24 September 2013 Mbeya,Tanzania
  • 2. What is landscape labeling? A new marketing mechanism that can provide financial incentives to producers for practicing agriculture, fishing or forestry in ways that help to sustain biodiversity and ecosystem services while improving livelihood security. A landscape label can encourage consumers who share these values to participate through their purchases and payments in management strategies that help promote a healthy landscape.
  • 3. Opportunities with landscape labeling ● Captures market values for existing social and ecological assets in the landscape ● Scale up agroecological farming practices to benefit biodiversity conservation and local livelihoods
  • 4. Opportunities with landscape labeling ● Incentive for collaborative production and marketing ● Incentive to define and mainstream best practices and standards ● Access new regional and export markets
  • 5. What do we need to learn, discover and develop for landscape labeling to be effective in Mbeya?