GOONJ is one of India's leading NGOs, which recycles urban cloth into valuable resources for the rural poor. Some cloth is recycled into sanitary napkins. The issue of menstruation is often a taboo in India, and is seldom discussed in public. Unfortunately, millions of women suffer from various health problems due to a basic access to sanitary napkins. GOONJ has come up with a much needed ecologically friendly solution that needs to be scaled up throughout the villages of India.