Why Your Image is YOUR Business!

384 views
332 views

Published on

Learning how to 'Dress Well' and Invest wisely in clothing pieces because you are a 'Walking Business Card' for your business!

Published in: Career, Business, Lifestyle
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
384
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Why Your Image is YOUR Business!

  1. 1. Why Your ‘Image’ is Your Business Linda Ferguson Designs
  2. 2. First Impressions In the first 30 seconds people make at least 12 assumptions about you based on what they see; and it can be very difficult to change that first impression even after numerous meetings. Linda Ferguson Designs
  3. 3. First Impressions On those few precious seconds we are judged on appearance intelligence competency educational level personality achievements level of success worldliness sense of humour social heritage savoir faire Linda Ferguson Designs
  4. 4. Your Image You could be the smartest person in the room, but if your image is at odds with what you are saying, your credibility will be seriously diminished. The bottom line? Your image is talking for you - before you even open your mouth! Linda Ferguson Designs
  5. 5. Image Building Blocks Your image can position you for the success you desire professionally and personally. Just Ask Yourself? 1. What image do I project to others? 2. How do I want to be perceived? Linda Ferguson Designs
  6. 6. Dressing with Purpose When you dress with a purpose, you know what colours make your skin come to life, you wear the correct fitted garment for your body type along with coordinated accessories. You now have created an overall ‘VIBE’ that simply radiates from you and that is very powerful and magnetic! Linda Ferguson Designs
  7. 7. Personal Brand Every woman has a unique life situation, personality and purpose which impacts how she will be perceived and how she perceives herself. What is yours? Your Personal Brand hinges on establishing a reputation for yourself, showcasing what differentiates you from other women. It says: this woman has her act together! Linda Ferguson Designs
  8. 8. Personal Brand Developing a strong Personal Brand takes effort, focus and deep soul searching. Play to your strengths because those qualities will come naturally to you. Just start by building a strong foundation for your Personal Brand and build on your qualities of Authenticity, Credibility, Expertise and Reputation! Linda Ferguson Designs
  9. 9. One Chance! You only get ONE chance to make a Killer first impression! Linda Ferguson Designs
  10. 10. Dressing Well The key thing to Dressing Well  for success early on in your  career ­ is looking like you’ve  already achieved success. 1.  Appearance 2.  Smile 3.  Energy 4.  Body Language Linda Ferguson Designs
  11. 11. What’s Your STYLE? Dressing appropriately is very important in first impressions. Appropriate dress shows that you respect your business and your customers. Linda Ferguson Designs
  12. 12. What’s Your STYLE? If you look successful and confident, then others will have more confidence in you as well. When you are dressed properly, there is also nothing to distract others from your message. Linda Ferguson Designs
  13. 13. Authentic Style An integral, personal style that allows you to attract love, claims your power, balances your energy and reveals who you truly are - by choosing the colours, clothing and objects that best express your True Authentic Self! Linda Ferguson Designs
  14. 14. True Style True Style is ageless and timeless and absolutely authentic. Style is knowing who you are, embracing your unique body type and dressing in ways that look and feel good on you. Your clothing is just another way of expressing yourself to the world. Linda Ferguson Designs
  15. 15. Fashion Style Quiz You are a true bohemian. You love wearing loose-flowing, romantic tops, skirts, and dresses. You tend toward looking Q A A Bohemian casual, yet pretty. Most of your clothes can go from day to night. You look like you just walked off the beach, no matter what time it is, because you have a relaxed, easy vibe about you. Your colour palette includes white, off-white, and more white, earth tones, brown, with some beach colours like turquoise and coral. You love to wear your polo shirts. You pair them with crisp pants or shorts, depending on the weather and the activity. You are likely to be seen in shorts at the country club during the day and pants at the evening barbecue. The cable knit sweater 1 B Preppy is the cornerstone of your wardrobe. Your colour palette is navy blue, kelly green, and pink — all paired with crisp white, if not one another. Your wardrobe is also filled with bold prints, such as plaid, madras, and argyle, for when you’re in the mood to be noticed. The prep look is totally “old school” yet multigenerational and current. 2 C Surfer Chic Your No. 1 priority is how big the waves are. You don’t care what’s going on in the real world. Your world is the beach. Your outfit of choice is a bikini and rash guard, with sheepskin boots (of course). Your colour palette is red, yellow, and blue — all paired with sand or off-white. The bright colours are reminiscent of all the beautiful foliage in Hawaii. Plus, they let other surfers know you’re coming when you catch the big wave! You’re the ultimate fashionista! You love the big city. You adore your uniform of all black with stiletto boots, stiletto pumps, 3 D Fashionista or stiletto sandals. You love to dress up, be in all the latest trends, and wear all designer names. You know which pieces to spend your money on and how to make the whole look appear expensive. You never miss an issue of Vogue, Elle, or Harper’s Bazaar. Your colour palette is black and more black, paired with the colour of the moment, which is, of course, “the New Black.” You have an easy way about dressing and are always put together and chic. You stick very close to the basics. You can buy your clothes at Gap or on Madison Avenue, or a combination — after all, a classic is a classic. Your wardrobe consists 4 E Classic of white button-down shirts, jeans and slacks, the perfect black blazer, the perfect little black dress, and a fabulous trench coat or two. You also have a drawer full of beautiful scarves and a closet full of gorgeous purses. Your colour palette is denim, white, and black, with splashes of colour here and there in the form of an accessory such as a scarf or purse. Clothing is basically neutral in colour. The ultimate example of a classic is, of course, Jackie O. You have a casual lifestyle outside the big city. You spend most of your time taking care of everyone else, but you manage 5 F Suburbanit e to squeeze in an exercise/yoga class, a trip to the gym, or a run outside when you can. A cute, well-fitting sweat suit is your ‘Go-to Outfit’ first thing in the morning, and it generally carries you through all the day’s activities. If an evening activity is on the agenda, a quick change to slacks or jeans and a sweater or nice T-shirt does the trick. Your colour palette consists of Linda Ferguson Designs darker colours like navy, grey, and black. These colours are flattering and slimming and don’t show stains or wear and tear
  16. 16. Fashion Style Quiz #1 Question #1 You are most comfortable in ... A. Long, flowing dresses B. Cable-knit sweaters C. A bikini D. The latest trend E. A white button-down shirt and jeans F. A fitted sweat suit Linda Ferguson Designs
  17. 17. Fashion Style Quiz #2 Question #2 When not working, you feel most like yourself ... A. In a romantic vacation spot B. On the golf course or tennis court at the country club C. On a beach D. In a big city E. At home hosting an intimate dinner party F. In your SUV with the children Linda Ferguson Designs
  18. 18. Fashion Style Quiz #3 Question #3 Your accessory of choice is... A. An armful of gold bangles B. A strand or two of pearls C. A rash guard D. The new “it” bag E. Big, round, black “Jackie O” sunglasses F. A diaper bag Linda Ferguson Designs
  19. 19. Fashion Style Quiz #4 Question #4 You perfect everyday shoes are ... A. Flip-flops B. Loafers C. Barefoot D. Stilettos E. Flats F. Runners Linda Ferguson Designs
  20. 20. Fashion Style Quiz #5 Question #5 You tend to wear ... A. B. C. D. E. F. Mostly white Lots of navy blue Bright colours Head-to-toe black Anything neutral Dark colours Linda Ferguson Designs
  21. 21. The Bohemian Mostly A’s: The Bohemian You love wearing loose-flowing, romantic tops, skirts, and dresses. You tend toward looking casual, yet pretty. Most of your clothes can go from day to night. You look like you just walked off the beach, no matter what time it is, because you have a relaxed, easy vibe about you. Your colour palette includes white, offwhite, and more white, earth tones, brown, and some beach colours like turquoise and coral. Linda Ferguson Designs
  22. 22. The Preppy Mostly B’s: The Preppy You love to wear your polo shirts, pants and shorts. The cable knit sweater is the cornerstone of your wardrobe. Your colour palette is navy blue, kelly green, and pink — all paired with crisp white, if not one another. Your wardrobe is also filled with bold prints, such as plaid, madras, and argyle, for when you’re in the mood to be noticed. The prep look is totally “old school” yet multigenerational and current as well. Linda Ferguson Designs
  23. 23. The Surfer Chic TheSurfer Chic TheSurfer Chic Mostly C’s: The Surfer Chic Your world is the beach. Your outfit of choice is a bikini and rash guard, with sheepskin boots (of course). Your colour palette is red, yellow, and blue — all paired with sand or off-white. The bright colours are reminiscent of all the beautiful foliage in Hawaii. Plus, they let other surfers know you’re coming when you catch the big wave! Linda Ferguson Designs
  24. 24. The Fashionista Mostly D’s: The Fashionista You’re the ultimate Fashionista! You love the big city. You adore your uniform of all black with stiletto boots, stiletto pumps, or stiletto sandals. You love to dress up, be in all the latest trends, and wear all designer names. You know which pieces to spend your money on and how to make the whole look appear expensive. You never miss an issue of Vogue, Elle, or Harper’s Bazaar. Your colour palette is black and more black, paired with the colour of the moment, which is, of course, “the New Black.” Linda Ferguson Designs
  25. 25. The Classic Mostly E’s: The Classic You have an easy way about dressing and are always put together and chic. Your wardrobe consists of white button-down shirts, jeans and slacks, the perfect black blazer, the perfect little black dress, and a fabulous trench coat. You also have a drawer full of beautiful scarves and a closet full of gorgeous purses. Your colour palette is denim, white, and black, with splashes of colour in the form of an accessory such as a scarf or purse. Clothing is basically neutral in colour. The ultimate example of a classic is,Jackie O. Linda Ferguson Designs
  26. 26. The Suburbanite Mostly F’s: The Suburbanite Your casual lifestyle is spent time taking care of everyone else, but you manage to squeeze in a yoga class, or a trip to the gym. A cute, well-fitting sweat suit is your ‘Go-to Outfit’ first thing in the morning, and it generally carries you through all the day’s activities. If an evening activity is on the agenda, a quick change into slacks or jeans and a sweater or Tshirt works for you. Your colour palette consists of darker colours like navy, grey, and black. Linda Ferguson Designs
  27. 27. Personal Style If you are all over the map, it means that you don’t currently dress in any particular style. How do you picture yourself and see your life, rather than what it currently may be? You don’t want to have too many styles going on at the same time. Rather than attempting to develop different styles for different occasions, work on finding ways to use your Personal Style as a common thread in any outfit you put together. Linda Ferguson Designs
  28. 28. Dress Codes * UBS, the Swiss Investment Bank, issued a Guidance in 2011 talking about the colour of female employees' underwear, the best perfume to wear and the length of employees' toenails ("to extend the life of their stockings"). The Guidance was 44 pages long. Men were told how to tie a tie, and to get their hair cut once a month. Linda Ferguson Designs
  29. 29. Work Wardrobe Strategies for a winning ‘Work Wardrobe’ is to perfect the Art of presenting a Powerful, Polished, Professional Presence the First Time & Every Time. Women who possess a Professional Presence, exude confidence and are seen as strategic, assertive and intelligent. Linda Ferguson Designs
  30. 30. Professional Image Your image is an asset which can effectively position you for the success you desire. You need to successfully manage your Professional Image, in the same way that you manage your finances. Linda Ferguson Designs
  31. 31. Investment Dressing Your Work Wardrobe is an Investment in YOU. So make wise investments in clothing pieces that are quality conscious, attractive, pulled together and stylish. Linda Ferguson Designs
  32. 32. Appearance Your appearance is your expression to others about who you are and what you stand for. The way you look reflects your self image, attitude, confidence and state of mind. A strong, purposeful presence is the hallmark of an effective image. Linda Ferguson Designs
  33. 33. Looking Good When you look good - you naturally feel more confident. You tend to radiate an aura of effortless positive energy which becomes contagious and magnetic. Others will be drawn to you and respond with the same positive energy that you yourself project. Linda Ferguson Designs
  34. 34. 8 Image Enhancers 1. Scarves 2. Colours 3. Perfect fitting pair of Jeans 4. Invest in a flattering Hair cut 5. Cardigans - cashmere 6. Experiment with a new make- up application 7. Standing erect makes you look poised, slimmer and taller 8. Foundation Garments Linda Ferguson Designs
  35. 35. 7 Professional Tips Tip #1 Invest in Good Quality Clothing Linda Ferguson Designs
  36. 36. 7 Professional Tips Tip #2 Your image not only includes your clothing, but also your grooming, poise, posture and non verbal cues. Linda Ferguson Designs
  37. 37. 7 Professional Tips Tip #3 You are a ‘Walking Business Card’ for you business. So make sure that you are in sync with your Personal Brand and your Company’s Brand. Linda Ferguson Designs
  38. 38. 7 Professional Tips Tip #4 Colours convey their own ‘energy’ so you need to know how to use them effectively in all business situations. Linda Ferguson Designs
  39. 39. 7 Professional Tips Tip #5 Dump the FRUMP! Take the time to get dressed appropriately each and every day. Be consistent with your image and think about what it communicates to others. Linda Ferguson Designs
  40. 40. 7 Professional Tips Tip #6 Express your own unique ‘Personal Style’ while still maintaining a distinct Professional profile. Linda Ferguson Designs
  41. 41. 7 Professional Tips Tip #7 Command attention when you walk into a room, by dressing to achieve an effective Professional Presence! Invest in yourself FIRST! Aung San Suu Kyi Linda Ferguson Designs
  42. 42. Always remember that your image is a ‘Walking Business Card’ communicating who you are, as a professional! Linda Ferguson Designs
  43. 43. Thank YOU! Linda Ferguson Designs

×