Using Web 2.0 tools and Social Media for Business Networking eHamer AssociatesLtd Career and Performance Consultants

Re-cap of the basics of job hunting Tried and true job hunting methods What is Web 2.0? How is it different? Internet-assisted Networking Automating repetitive tasks Reducing user effort Improving user experience Web 2.0 productivity tools Social media: benefits and cautions

Re-cap of the basics of job hunting

Tried and true job hunting methods

What is Web 2.0? How is it different?

Internet-assisted Networking

Automating repetitive tasks

Reducing user effort

Improving user experience

Web 2.0 productivity tools

Social media: benefits and cautions

Knowledge of self is key Be discriminating; don’t shoot at everything that moves Don’t ‘settle’ for what you think you can get Articulate soft skills and work achievements

Knowledge of self is key

Be discriminating; don’t shoot at everything that moves

Don’t ‘settle’ for what you think you can get

Articulate soft skills and work achievements

60 – 70% of jobs are found through networking, or career marketing Only 15 – 20% are the result of job ads Recruiters serve their client – not you Manage your time; focus on relationships

60 – 70% of jobs are found through networking, or career marketing

Only 15 – 20% are the result of job ads

Recruiters serve their client – not you

Manage your time; focus on relationships

It’s not who YOU know, it’s who THEY know Goal #1 – Expand your network  meet with real people, face2face is best; phone is OK Goal #2 – Probe for challenges, reveal needs Goal #3 – Share ideas and expertise: establish credibility

It’s not who YOU know, it’s who THEY know

Goal #1 – Expand your network  meet with real people, face2face is best; phone is OK

Goal #2 – Probe for challenges, reveal needs

Goal #3 – Share ideas and expertise: establish credibility

1 st tier network – huge overlap in contacts 2 nd and 3 rd tier – decreasing overlap  More, and more diverse contacts, that you don’t already know  More opportunities you’d otherwise never hear about

1 st tier network – huge overlap in contacts

2 nd and 3 rd tier – decreasing overlap 

More, and more diverse contacts, that you don’t already know 

More opportunities you’d otherwise never hear about

What you want to do, How you aim to do it, Where you want to do it, and: How the employer will benefit

What you want to do,

How you aim to do it,

Where you want to do it, and:

How the employer will benefit

Tools for next generation Internet Publish and subscribe technology Virtual collaboration technology File sharing technology Mash-ups – aggregation Smart online forms (AJAX) Personalized information, delivered

Tools for next generation Internet

Publish and subscribe technology

Virtual collaboration technology

File sharing technology

Mash-ups – aggregation

Smart online forms (AJAX)

Personalized information, delivered

Business clubs, job clubs, events People you know – linking to new contacts Mostly local, occasionally regional Mostly peers  New phenomenon of social networking People you know – linking to new contacts Local + regional / national / global Peers + influencers and deciders

Business clubs, job clubs, events

People you know – linking to new contacts

Mostly local, occasionally regional

Mostly peers



New phenomenon of social networking

People you know – linking to new contacts

Local + regional / national / global

Peers + influencers and deciders

www.linkedin.com see: www.plaxo.com see: www.spock.com see: Join groups Subscribe to email lists and e-newsletters thru: Professional association Prolific bloggers in your field of interest Company or University Alumni groups

www.linkedin.com see:

www.plaxo.com see:

www.spock.com see:

Join groups

Subscribe to email lists and e-newsletters thru:

Professional association

Prolific bloggers in your field of interest

Company or University Alumni groups

Click on the “Branch Manager” Job Job Insider in action

Click on the “Branch Manager” Job

Job Insider in action

What is it, and how can you use it? Journal Syndicated column Web presentation Serialized portfolio Share with the world: Your everyday experience (of job hunting) Things you notice and have opinions about (related to your expertise) Raise awareness – increase your internet presence

What is it, and how can you use it?

Journal

Syndicated column

Web presentation

Serialized portfolio

Share with the world:

Your everyday experience (of job hunting)

Things you notice and have opinions about (related to your expertise)

Raise awareness – increase your internet presence

Goal #1 – Expand your network Use professional networking sites meet with real people, face2face is best; phone is OK Goal #2 – Probe for challenges, reveal needs do research, ask questions, show interest Goal #3 – Share ideas and expertise: establish credibility Blog!

Goal #1 – Expand your network

Use professional networking sites

meet with real people, face2face is best; phone is OK

Goal #2 – Probe for challenges, reveal needs

do research, ask questions, show interest

Goal #3 – Share ideas and expertise: establish credibility

Blog!

www.blogspot.com Free , easy to set up, customizable look www.wordpress.com Free , easy to set up, upgrade to premium features such as Webhosting, site translation, custom designs, allows XML export of all content, add gadgets and widgets … Serious? Then get a domain name, buy wCMS software (Expression Engine), build a blog-based site, brand it, host it , and away you go!

www.blogspot.com

Free , easy to set up, customizable look

www.wordpress.com

Free , easy to set up, upgrade to premium features such as

Webhosting, site translation, custom designs, allows XML export of all content, add gadgets and widgets …

Serious? Then get a domain name, buy wCMS software (Expression Engine), build a blog-based site, brand it, host it , and away you go!

Blog often (daily or frequently, regularly) Find an authentic voice Link to articles of interest ‘ Tag’ your blog posts with meaningful search terms ‘ Claim’ your blog on indexing sites such as Technorati.com Not all about you – read other blogs and create thoughtful comments on your blog, with links back to their blog

Blog often (daily or frequently, regularly)

Find an authentic voice

Link to articles of interest

‘ Tag’ your blog posts with meaningful search terms

‘ Claim’ your blog on indexing sites such as Technorati.com

Not all about you – read other blogs and create thoughtful comments on your blog, with links back to their blog

Job hunting is a more than full-time job: 50 - 60 hours/week Dedicate at least 40% of your time to interpersonal contacts (networking) (20 - 25 hr/wk) Remaining time 1 hr/day check in to job sites 1 hr/day check in to ‘10 most desired employers’ 2 hrs/day respond to selected postings 1 hr/day updating profiles, inviting new contacts to your network, setting up face2face meetings Leaves 10+ hrs/week to blog!

Job hunting is a more than full-time job: 50 - 60 hours/week

Dedicate at least 40% of your time to interpersonal contacts (networking) (20 - 25 hr/wk)

Remaining time

1 hr/day check in to job sites

1 hr/day check in to ‘10 most desired employers’

2 hrs/day respond to selected postings

1 hr/day updating profiles, inviting new contacts to your network, setting up face2face meetings

Leaves 10+ hrs/week to blog!

Web developer For instance: Roland Tanglao blogs on employer’s site -and- blogs on his own site and runs VanEats Significance: Showcasing his talents –and- his personality/style Giving of yourself – sharing your expertise in stories, photos, videos

Web developer

For instance: Roland Tanglao

blogs on employer’s site

-and-

blogs on his own site and runs VanEats

Significance:

Showcasing his talents –and- his personality/style

Giving of yourself – sharing your expertise in stories, photos, videos

Scott “ The Content Wrangler ” Abel Technical writer – who started blogging about content and managing it better  Within 2 years: 25,000+ subscribers to the blog Developed entirely new career (conference and event organizer) and established reputation as ‘the go-to guy’ – just by blogging (and doing it well and often)

Scott “ The Content Wrangler ” Abel

Technical writer – who started blogging about content and managing it better



Within 2 years:

25,000+ subscribers to the blog

Developed entirely new career (conference and event organizer) and established reputation as ‘the go-to guy’ – just by blogging (and doing it well and often)

Open a Google account: iGoogle home page Page to aggregate information (from RSS feeds) Google Docs & Spreadsheets Web-based text and spreadsheet programs Jott.com toll-free number, leave msg for yourself reminders sent both voicemail and email Sandy : “the best EA you’ll never meet” Keeps track of appointments, sends e-reminders MeetingWizard : takes the pain out of coordinating meeting dates and times

Open a Google account: iGoogle home page

Page to aggregate information (from RSS feeds)

Google Docs & Spreadsheets

Web-based text and spreadsheet programs

Jott.com

toll-free number, leave msg for yourself

reminders sent both voicemail and email

Sandy : “the best EA you’ll never meet”

Keeps track of appointments, sends e-reminders

MeetingWizard : takes the pain out of coordinating meeting dates and times

MySpace.com Popular with teens Not appropriate for business/professional use Facebook.com Reputation for ‘college +’ level users Check out groups: my search for “content management”  CM Pros link and another link Flickr.com and YouTube.com Not appropriate for business/professional use (unless you’re a photographer/videographer)

MySpace.com

Popular with teens

Not appropriate for business/professional use

Facebook.com

Reputation for ‘college +’ level users

Check out groups: my search for “content management”  CM Pros link and another link

Flickr.com and YouTube.com

Not appropriate for business/professional use (unless you’re a photographer/videographer)

Keep it professional – don’t risk employers finding potentially embarrassing material If you need web-based mail, open a Gmail account – neutral and not riddled with spam Add link to your LinkedIn profile to your email signature Check what comes up when you google your own name – and check often

Keep it professional – don’t risk employers finding potentially embarrassing material

If you need web-based mail, open a Gmail account – neutral and not riddled with spam

Add link to your LinkedIn profile to your email signature

Check what comes up when you google your own name – and check often

If you are smart about it, working the Web 2.0 way is ‘time well wasted’  not wasted at all Understand the power of relationships Connecting with new people is the most reliable route to a satisfying job – and a rewarding career Nothing beats face-to-face meetings Know what you want to discuss – and focus on asking lots of leading questions – then listen the more you tell, the less you sell

If you are smart about it, working the Web 2.0 way is ‘time well wasted’  not wasted at all

Understand the power of relationships

Connecting with new people is the most reliable route to a satisfying job – and a rewarding career

Nothing beats face-to-face meetings

Know what you want to discuss – and focus on asking lots of leading questions – then listen

the more you tell, the less you sell

Emma Hamer eHamer Associates Ltd., Career and Performance Consultants www.hamer-associates.ca Tel: 604-317-2234

Emma Hamer eHamer Associates Ltd., Career and Performance Consultants

www.hamer-associates.ca

Tel: 604-317-2234