Job hunting in a Web 2.0 World
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Using Web 2.0 tools and Social media for business networking. ...

Using Web 2.0 tools and Social media for business networking.
Presentation at BC Career Management Association's annual conference, March 5-7, 2008

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  • 1. Using Web 2.0 tools and Social Media for Business Networking eHamer AssociatesLtd Career and Performance Consultants
  • 2.
    • Re-cap of the basics of job hunting
      • Tried and true job hunting methods
    • What is Web 2.0? How is it different?
    • Internet-assisted Networking
      • Automating repetitive tasks
      • Reducing user effort
      • Improving user experience
    • Web 2.0 productivity tools
    • Social media: benefits and cautions
  • 3.
    • Knowledge of self is key
    • Be discriminating; don’t shoot at everything that moves
    • Don’t ‘settle’ for what you think you can get
    • Articulate soft skills and work achievements
  • 4.
    • 60 – 70% of jobs are found through networking, or career marketing
    • Only 15 – 20% are the result of job ads
    • Recruiters serve their client – not you
    • Manage your time; focus on relationships
  • 5.
    • It’s not who YOU know, it’s who THEY know
    • Goal #1 – Expand your network  meet with real people, face2face is best; phone is OK
    • Goal #2 – Probe for challenges, reveal needs
    • Goal #3 – Share ideas and expertise: establish credibility
  • 6.
    • 1 st tier network – huge overlap in contacts
    • 2 nd and 3 rd tier – decreasing overlap 
    • More, and more diverse contacts, that you don’t already know 
    • More opportunities you’d otherwise never hear about
  • 7.
    • What you want to do,
    • How you aim to do it,
    • Where you want to do it, and:
    • How the employer will benefit
  • 8.  
  • 9.
    • Tools for next generation Internet
    • Publish and subscribe technology
    • Virtual collaboration technology
    • File sharing technology
    • Mash-ups – aggregation
    • Smart online forms (AJAX)
    • Personalized information, delivered
  • 10.
    • Business clubs, job clubs, events
      • People you know – linking to new contacts
      • Mostly local, occasionally regional
      • Mostly peers
    • New phenomenon of social networking
      • People you know – linking to new contacts
      • Local + regional / national / global
      • Peers + influencers and deciders
  • 11.
    • www.linkedin.com see:
    • www.plaxo.com see:
    • www.spock.com see:
    • Join groups
    • Subscribe to email lists and e-newsletters thru:
      • Professional association
      • Prolific bloggers in your field of interest
      • Company or University Alumni groups
  • 12.
    • Click on the “Branch Manager” Job
    • Job Insider in action
  • 13.
    • What is it, and how can you use it?
      • Journal
      • Syndicated column
      • Web presentation
      • Serialized portfolio
    • Share with the world:
      • Your everyday experience (of job hunting)
      • Things you notice and have opinions about (related to your expertise)
      • Raise awareness – increase your internet presence
  • 14.
    • Goal #1 – Expand your network
    • Use professional networking sites
    • meet with real people, face2face is best; phone is OK
    • Goal #2 – Probe for challenges, reveal needs
    • do research, ask questions, show interest
    • Goal #3 – Share ideas and expertise: establish credibility
    • Blog!
  • 15.
    • www.blogspot.com
      • Free , easy to set up, customizable look
    • www.wordpress.com
      • Free , easy to set up, upgrade to premium features such as
        • Webhosting, site translation, custom designs, allows XML export of all content, add gadgets and widgets …
    • Serious? Then get a domain name, buy wCMS software (Expression Engine), build a blog-based site, brand it, host it , and away you go!
  • 16.
    • Blog often (daily or frequently, regularly)
    • Find an authentic voice
    • Link to articles of interest
    • ‘ Tag’ your blog posts with meaningful search terms
    • ‘ Claim’ your blog on indexing sites such as Technorati.com
    • Not all about you – read other blogs and create thoughtful comments on your blog, with links back to their blog
  • 17.
    • Job hunting is a more than full-time job: 50 - 60 hours/week
    • Dedicate at least 40% of your time to interpersonal contacts (networking) (20 - 25 hr/wk)
    • Remaining time
      • 1 hr/day check in to job sites
      • 1 hr/day check in to ‘10 most desired employers’
      • 2 hrs/day respond to selected postings
      • 1 hr/day updating profiles, inviting new contacts to your network, setting up face2face meetings
    • Leaves 10+ hrs/week to blog!
  • 18.
    • Web developer
      • For instance: Roland Tanglao
        • blogs on employer’s site
      • -and-
        • blogs on his own site and runs VanEats
    • Significance:
      • Showcasing his talents –and- his personality/style
      • Giving of yourself – sharing your expertise in stories, photos, videos
  • 19.
    • Scott “ The Content Wrangler ” Abel
      • Technical writer – who started blogging about content and managing it better
      • Within 2 years:
        • 25,000+ subscribers to the blog
        • Developed entirely new career (conference and event organizer) and established reputation as ‘the go-to guy’ – just by blogging (and doing it well and often)
  • 20.
    • Open a Google account: iGoogle home page
      • Page to aggregate information (from RSS feeds)
    • Google Docs & Spreadsheets
      • Web-based text and spreadsheet programs
    • Jott.com
      • toll-free number, leave msg for yourself
      • reminders sent both voicemail and email
    • Sandy : “the best EA you’ll never meet”
      • Keeps track of appointments, sends e-reminders
    • MeetingWizard : takes the pain out of coordinating meeting dates and times
  • 21.
    • MySpace.com
      • Popular with teens
      • Not appropriate for business/professional use
    • Facebook.com
      • Reputation for ‘college +’ level users
      • Check out groups: my search for “content management”  CM Pros link and another link
    • Flickr.com and YouTube.com
      • Not appropriate for business/professional use (unless you’re a photographer/videographer)
  • 22.
    • Keep it professional – don’t risk employers finding potentially embarrassing material
    • If you need web-based mail, open a Gmail account – neutral and not riddled with spam
    • Add link to your LinkedIn profile to your email signature
    • Check what comes up when you google your own name – and check often
  • 23.
    • If you are smart about it, working the Web 2.0 way is ‘time well wasted’  not wasted at all
    • Understand the power of relationships
      • Connecting with new people is the most reliable route to a satisfying job – and a rewarding career
      • Nothing beats face-to-face meetings
      • Know what you want to discuss – and focus on asking lots of leading questions – then listen
        • the more you tell, the less you sell
  • 24.
    • Emma Hamer eHamer Associates Ltd., Career and Performance Consultants
    • www.hamer-associates.ca
    • Tel: 604-317-2234