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Us election infographic 12 11 !2

Us election infographic 12 11 !2

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Ebuzzing's analysis of the buzz surrounding the 2012 US presidential elections.

Ebuzzing's analysis of the buzz surrounding the 2012 US presidential elections.

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    Us election infographic 12 11 !2 Us election infographic 12 11 !2 Infographic Transcript

    • THE US ELECTIONS,OBAMA/ROMNEY, SEEN FROM EUROPE WHO WON THE BATTLE ON SOCIAL MEDIA 1 TOTAL NUMBER OF PUBLICATIONS ABOUT THE ELECTIONS 63 939 MENTIONS OF EACH CANDIDATE OBAMA MENTIONED IN 74% 57% ROMNEY MENTIONED IN OF TOTAL PUBLICATIONS 78% BLOGS / 71% MEDIA OF TOTAL PUBLICATIONS 60% BLOGS / 55% MEDIA 6TH NOV 59% MEDIA 23RD OCT 3RD OCT 18TH SEP 41% BLOGS DEBATE TIMES 3RD OCT TO 22ND OCT ELECTION DAY 6TH NOVEMBER The first peak (September 18th) was when a video aired that showed Romney talking about "47% of the US population will vote for Obama no matter what, since theyre dependant on the Government who are victims..." Many publications reacted very negatively. MEDIA EQUIVALENT 3.5 Not only did Obama win the elections, he also won the battle on social media. 74% of all publications about the election mentioned the incumbent, far ahead of challenger Romney. This was due to Obama’s higher visibility as American President. MILLION POUNDS 2 UNITED KINGDOM FOCUS 58% SHARE OF VOICE OF EACH CANDIDATE 42% 150 MEDIA EQUIVALENT 1.0 MILLION POUNDS 35 34 18 6 301-400 2 401-500 201-300 DING CCORING 51-100 101-200 SA F BLOG G RANK 0-50 RONUMBE IR EBUZZINTO THE Looking at Ebuzzing’s top blogs, 150 of our most influential publishers talked about the elections. Liberal Conspiracy wrote 8 articles, focusing on various key aspects of the election, such as unemployment, Paul Ryan’s role and Obama’s plan to be re-elected. http://liberalconspiracy.org Top blog communities impacted by this campaign 1. Politics 2. Culture 3. Technology Overall Obama acheived a higher share of voice than his rival across 150,000 UK blogs tracked by Ebuzzing 3 THE FINAL RUSH ON FACEBOOK (30TH OCTOBER – 6TH NOVEMBER)31 587 418 PAGE LIKES 30TH OCT 11 454 28732 120 339 PAGE LIKES 6TH NOV 12 086 00625 POSTS 316 010 228 POST LIKES 5 103 118325 445 COMMENTS 514 91123% ENGAGEMENT 49%907 382 SHARES 323 813