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UK Spotlight on Social Video: January 2013
 

UK Spotlight on Social Video: January 2013

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A monthly look at the top branded videos in the UK

A monthly look at the top branded videos in the UK

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    UK Spotlight on Social Video: January 2013 UK Spotlight on Social Video: January 2013 Presentation Transcript

    • SPOTLIGHT ON SOCIAL VIDEO: JANUARY 2013
    • ABOUT SPOTLIGHT ON SOCIALVIDEO•  Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands•  We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks•  We extract from this database general information to give a view of the publishing activity by brand and sector•  In January 2013, this represents 306 videos and 105 brands for the UK, with videos of 50,000+ views analysed
    • 23% OF THE TOTAL VIDEOS PUBLISHED WEREFROM THE TECHNOLOGY SECTOR Source: Ebuzzing Social Video Chart, January 2013
    • TECHNOLOGY ALSO HAD 29% OF THE TOTALSHARE OF VIDEO VIEWS Source: Ebuzzing Social Video Chart, January 2013
    • AND OVER 1/3 OF FACEBOOK INTERACTIONSWERE FROM TECHNOLOGY BRANDS Source: Ebuzzing Social Video Chart, January 2013
    • THE AVERAGE INTERACTION RATE WAS 3%ACROSS ALL SECTORS Source: Ebuzzing Social Video Chart, January 2013
    • THE AVERAGE LENGTH OF VIDEOS PUBLISHEDWAS JUST OVER 3 MINUTES Source: Ebuzzing Social Video Chart, January 2013
    • NIKE TOPS THE CHARTS FOR BRANDEDVIDEO VIEWS Source: Ebuzzing Social Video Chart, January 2013
    • NIKE HAVE 13% SHARE OF TOTAL FACEBOOKINTERACTIONS Source: Ebuzzing Social Video Chart, January 2013
    • WITH A 62% INTERACTION RATE, CHANELLEADS THE BRANDS ON FACEBOOK Source: Ebuzzing Social Video Chart, January 2013
    • WITH ALMOST 10 MILLION VIEWS, MICROSOFT’S‘CHILD OF THE 90’S’ WAS THE LEADINGBRANDED VIDEO Rank Brand Sector Title Views 1 Microsoft Technology Child of the 90s 9,762,379 2 Nike Sport Nike Golf: No Cup Is Safe 9,173,709 3 Samsung Technology Huge Bear Surprises Crew 8,384,640 4 Volkswagen Automotive Get Happy 8,074,539 5 Cartier Luxury Cartier Destinee 5,842,027 6 Nike Sport Nike Football: Vapor Trail 5,224,913 7 Sony Technology Xperia Z CES 2013 4,657,697 8 Adidas Sport Leo Messi Celebration 3,654,198 9 Footlocker Retail Mirror 3,432,678 10 Blizzard Entertainment Games StarCraft II Heart of the Swarm 3,417,308 Source: Ebuzzing Social Video Chart, January 2013
    • APPENDIX§  Share of views =Total views by sector or brand / Totalviews§  Share of Facebook interactions =Interactions on Facebook for asector or brand / Total interactionson Facebook§  Interaction rate = Interactionson Facebook/ Number of views
    • FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COMTHE GLOBAL EXPERTS IN SOCIALVIDEO ADVERTISING