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May's Spotlight on Social Video
 

May's Spotlight on Social Video

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Each month Ebuzzing scans social platforms to retrieve metrics about videos published by brands to find out which were the most viewed, liked and shared.

Each month Ebuzzing scans social platforms to retrieve metrics about videos published by brands to find out which were the most viewed, liked and shared.

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    May's Spotlight on Social Video May's Spotlight on Social Video Presentation Transcript

    • SPOTLIGHT ON SOCIAL VIDEO: MAY 2013
    • ABOUT THE SOCIAL VIDEO CHART • Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands • We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks • We extract from this database general information to give a view of the publishing activity by brand and sector • In May 2013, this represents 9,326 videos and 855 brands for the UK, with videos of 1+ views analysed
    • SECTOR ANALYSIS
    • Source: Ebuzzing Social Video Chart, May 2013 21% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR Share of Number of Videos Published
    • TECHNOLOGY HAD 27% OF THE TOTAL SHARE OF VIDEO VIEWS Source: Ebuzzing Social Video Chart, May 2013 Share of Video Views
    • 31% OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS Share of Facebook Interactions Source: Ebuzzing Social Video Chart, May 2013
    • THE AVERAGE INTERACTION RATE WAS 6% ACROSS ALL SECTORS Facebook Interaction Rate Source: Ebuzzing Social Video Chart, May 2013
    • THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 4 MINUTES Average Video Length (seconds) Source: Ebuzzing Social Video Chart, May 2013
    • BRAND ANALYSIS
    • 3.7% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE Share of Number of Videos Published Source: Ebuzzing Social Video Chart, May 2013
    • GOOGLE TOPS THE CHARTS FOR BRANDED VIDEO VIEWS Share of Total Views Source: Ebuzzing Social Video Chart, May 2013
    • SAMSUNG HAVE 22% SHARE OF TOTAL FACEBOOK INTERACTIONS Share of Facebook Interactions Source: Ebuzzing Social Video Chart, May 2013
    • WITH 10,662,425 VIEWS, SAMSUNG'S 'EVOLUTIONARY HUSBAND?' WAS THE LEADING BRANDED VIDEO RANK BRAND SECTOR TITLE VIEWS 1 Samsung technology Evolutionary Husband? 10,662,425 2 Time Warner media Man of Steel - Fate of Your Planet 8,957,723 3 Sony pictures entertainment White House Down 7,194,670 4 Sony technology PlayStation 4: See it First at E3 7,000,544 5 Old Spice health & beauty Old Spice | Baby 6,317,130 6 Microsoft technology Xbox One Unveil Video 5,609,271 7 Time Warner media Gravity 5,558,854 8 Time Warner media Pacific Rim 5,192,977 9 Time Warner media We’re the Millers 5,184,501 10 Blackberry technology Two Scoops BlackBerry 10 & Robert Rodriguez 4,844,307 Source: Ebuzzing Social Video Chart, May 2013
    •  Share of views = Total views by sector or brand/Total views  Share of Facebook interactions = Interactions on Facebook for a sector or brand/Total interactions on Facebook  Interaction rate = Interactions on Facebook/Number of views APPENDIX
    • THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM