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April's Spotlight on Social Video
 

April's Spotlight on Social Video

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    April's Spotlight on Social Video April's Spotlight on Social Video Presentation Transcript

    • SOCIAL VIDEO SPOTLIGHTON SOCIAL VIDEO:APRIL 2013
    • ABOUT THE SOCIAL VIDEO CHART• Ebuzzing Social scans socialplatforms to retrieve monthlymetrics about videos published bybrands• We produce this insight within 5countries based on a proprietaryalgorithm, which includes thenumber of views, interactions onFacebook, mentions on Twitter• We extract from this databasegeneral information to give a viewof the publishing activity by brandand sector
    • SECTORANALYSIS
    • TECHNOLOGY HAD 34% OF THE TOTAL SHARE OFVIDEOS PUBLISHEDShare of Number of Videos PublishedSource: Ebuzzing Social Video Chart, April 201334%12%8%8%5%7%2%6%8%3%7%TechnologyEntertainmentAutomotiveGamesHealth and BeautyBeveragesFashionTravelOtherFinanceRetail
    • BEVERAGES HAD 56% OF THE TOTAL SHARE OFVIDEO VIEWSShare of Video ViewsSource: Ebuzzing Social Video Chart, April 201356%16%7%5%4%3%3%2%1%3%BeveragesGamesAutomotiveTechnologyTravelFashionEntertainmentFoodRestaurantsOther
    • 64% OF FACEBOOK INTERACTIONS WERE FROMBEVERAGE BRANDSSource: Ebuzzing Social Video Chart, April 2013Share of Facebook Interactions63.70%8.70% 8.10% 6.80% 4.80% 2.90% 1.50% 1.50% 1%
    • THE AVERAGE INTERACTION RATE WAS 2.6%ACROSS ALL SECTORSFacebook Interaction RateSource: Ebuzzing Social Video Chart, April 20136%5.80%5%3.70%3.50%3.30%2.90%2.60%1.60%1.40% 1.30%0.70% 0.60%0.40%0%
    • THE AVERAGE LENGTH OF VIDEOS PUBLISHEDWAS 3 MINUTESAverage Video Length (seconds)Source: Ebuzzing Social Video Chart, April 2013692348209 202182 171 166 162143 142 142 132 119 116 110 97 926845 35
    • BRANDANALYSIS
    • 6.4% OF THE TOTAL VIDEOS PUBLISHED WEREFROM UBISOFTSource: Ebuzzing Social Video Chart, April 2013Share of Number of Videos Published (%)2.10%2.20%2.30%2.40%3.70%3.80%4.40%5.30%5.40%6.40%NintendoDisneyBlackberryNamcoMicrosoftFox InteractiveCoca ColaSonyRed BullUbisoft
    • EVIAN TOPS THE CHARTS FOR BRANDED VIDEOVIEWS WITH A 32% SHARESource: Ebuzzing Social Video Chart, April 2013Share of Total Views (%)1.80%2.30%2.60%2.60%2.70%3.40%3.80%6.40%10.20%11.30%32.10%Fox InteractiveAir France KLMRovioRed BullMonster EnergyUbisoftRockstar GamesCoca ColaPepsiDoveEvian
    • EVIAN HAVE 44% SHARE OF TOTAL FACEBOOKINTERACTIONSShare of Facebook InteractionsSource: Ebuzzing Social Video Chart, April 201343.80%6.60% 6.20%4.40%2.90% 2.20% 2% 1.90% 1.70% 1.60% 1.20% 1% 1% 0.80% 0.80%Evian Pepsi MonsterEnergyCoca Cola FoxInteractvieRed Bull Ubisoft Ferrari Porsche Bwin H&M Microsoft EletronicArtsGE EnergyParamount
    • LAND ROVER LEADS FACEBOOK INTERACTION RATEFacebook Interaction Rate (%)Source: Ebuzzing Social Video Chart, April 201317.40%15.10%13.40%11.30%10.90%6.30%5.50%5.10% 5.10% 5% 4.80%3.60%2.20% 2.10%
    • WITH OVER 43 MILLION VIEWS, EVIAN’S BABY&MEWAS THE LEADING BRANDED VIDEORANK BRAND SECTOR TITLE VIEWS1 Evian Beverages baby&me / the new evian film 43,381,6822 Dove Health & Beauty Real Beauty Sketches 32,966,7343 Time Warner Entertainment Man of Steel - Official Trailer 3 19,503,0234 Pepsi Beverages Pepsi Beyoncé "Mirrors” 10,044,9695 Sony Pictures Entertainment GROWN UPS 2 - Official Trailer 7,638,2686 Google Internet Introducing Google Nose 6,131,4857 Google Internet Introducing Gmail Blue 5,805,4268 Old Spice Health & Beauty Old Spice | Watermelon 4,984,0719 Time Warner Entertainment Pacific Rim - Con Footage 4,695,11110 LG Technology Stage Fright - So Real Its Scary 2 4,671,453Source: Ebuzzing Social Video Chart, April 2013*YouTube views only. Period 1/04/13 – 30/04/13
    •  Share of views = Total views by sectoror brand/Total views Share of Facebook interactions =Interactions on Facebook for a sectoror brand/Total interactions onFacebook Interaction rate = Interactionson Facebook/Number of viewsAPPENDIX
    • THE GLOBAL EXPERTS IN SOCIALVIDEO ADVERTISINGFOR MORE INFO PLEASE CONTACT:MARKETING@EBUZZING.COM