rssMidwestMLA

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rssMidwestMLA

  1. 1. Developing and Marketing an RSS Journal Service for Your Library Erika L. Sevetson Christopher Hooper-Lane Allan R. Barclay Ebling Library University of Wisconsin-Madison Midwest Chapter, MLA October 2007 I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor
  2. 2. Dr. Norman Fost (Peds Fac) Photo publicly available at http://www.coreweekly.com/coffeewith_42805.htm
  3. 3. RSS group <ul><li>Membership </li></ul><ul><ul><li>2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services </li></ul></ul><ul><li>Charge </li></ul><ul><ul><li>Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks </li></ul></ul><ul><ul><li>Report on feasibility, required staff input, limitations, and development timeline. </li></ul></ul><ul><ul><li>Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki) </li></ul></ul>
  4. 4. Feed Navigator (Terkko, Univ of Helsinki)
  5. 5. RSS group <ul><li>Membership </li></ul><ul><ul><li>2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services </li></ul></ul><ul><li>Charge </li></ul><ul><ul><li>Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks </li></ul></ul><ul><ul><li>Report on feasibility, required staff input, limitations, and development timeline. </li></ul></ul><ul><ul><li>Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki) </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Agreed on weekly face to face meetings </li></ul></ul><ul><ul><li>Created a WIKI </li></ul></ul><ul><ul><li>For all library staff to follow the group, we created: </li></ul></ul><ul><ul><ul><li>Intranet page </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul>
  6. 6. Wiki top
  7. 7. Wiki bottom
  8. 8. Intranet home
  9. 9. Blog
  10. 10. Phase 0
  11. 11. Adding feeds
  12. 12. Phase 1
  13. 13. Phase 1
  14. 14. Phase 1
  15. 15. Phase 2
  16. 16. Phase 2
  17. 17. Adding categories Clip of adding the journal Brain as a top journal to the Neurology subject guide
  18. 18. OPML bundles <ul><li>Users can import either: </li></ul><ul><ul><li>RSS feeds of all journals on a subject </li></ul></ul><ul><ul><li>RSS feeds of only the top journals in a subject Clip of adding an OPML bundle for the top journals in Neurology </li></ul></ul>
  19. 19. Phase 3 On Hold
  20. 20. Phase 4
  21. 21. Education—in person UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road: CGEA/AAMC (March 2007)
  22. 22. Education—in person Library Workshop Series Curriculum integration
  23. 23. Education—virtual <ul><li>Clip of RSS Overview </li></ul><ul><li>Clip of subscribing with Internet Explorer </li></ul>
  24. 24. Education—virtual
  25. 25. Education—internal <ul><li>Updates at staff meetings </li></ul><ul><li>10-15 minute RSS teaching “script” </li></ul><ul><li>Google Reader & Bloglines instruction accounts </li></ul>
  26. 26. Marketing <ul><li>Incorporate into subject guides & portals </li></ul>
  27. 27. Marketing—next steps <ul><li>Elevator speech </li></ul><ul><li>Table tents </li></ul><ul><li>Brochure </li></ul>
  28. 28. The future
  29. 29. Thank you! <ul><li>PPT at www.slideshare.net </li></ul><ul><ul><ul><li>Search for Ebling </li></ul></ul></ul><ul><li>Email </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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