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    rssMidwestMLA rssMidwestMLA Presentation Transcript

    • Developing and Marketing an RSS Journal Service for Your Library Erika L. Sevetson Christopher Hooper-Lane Allan R. Barclay Ebling Library University of Wisconsin-Madison Midwest Chapter, MLA October 2007 I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor
    • Dr. Norman Fost (Peds Fac) Photo publicly available at http://www.coreweekly.com/coffeewith_42805.htm
    • RSS group
      • Membership
        • 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services
      • Charge
        • Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks
        • Report on feasibility, required staff input, limitations, and development timeline.
        • Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)
    • Feed Navigator (Terkko, Univ of Helsinki)
    • RSS group
      • Membership
        • 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services
      • Charge
        • Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks
        • Report on feasibility, required staff input, limitations, and development timeline.
        • Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)
      • Communication
        • Agreed on weekly face to face meetings
        • Created a WIKI
        • For all library staff to follow the group, we created:
          • Intranet page
          • Blog
    • Wiki top
    • Wiki bottom
    • Intranet home
    • Blog
    • Phase 0
    • Adding feeds
    • Phase 1
    • Phase 1
    • Phase 1
    • Phase 2
    • Phase 2
    • Adding categories Clip of adding the journal Brain as a top journal to the Neurology subject guide
    • OPML bundles
      • Users can import either:
        • RSS feeds of all journals on a subject
        • RSS feeds of only the top journals in a subject Clip of adding an OPML bundle for the top journals in Neurology
    • Phase 3 On Hold
    • Phase 4
    • Education—in person UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road: CGEA/AAMC (March 2007)
    • Education—in person Library Workshop Series Curriculum integration
    • Education—virtual
      • Clip of RSS Overview
      • Clip of subscribing with Internet Explorer
    • Education—virtual
    • Education—internal
      • Updates at staff meetings
      • 10-15 minute RSS teaching “script”
      • Google Reader & Bloglines instruction accounts
    • Marketing
      • Incorporate into subject guides & portals
    • Marketing—next steps
      • Elevator speech
      • Table tents
      • Brochure
    • The future
    • Thank you!
      • PPT at www.slideshare.net
          • Search for Ebling
      • Email
        • [email_address]
        • [email_address]
        • [email_address]