Connecting Content to Readers: Marketing RSS as an Information Management Tool Erika L. Sevetson Christopher Hooper-Lane RSS Development Group I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor

RSS group Membership 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services Charge Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks Report on feasibility, required staff input, limitations, and development timeline. Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

Membership

2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services

Charge

Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks

Report on feasibility, required staff input, limitations, and development timeline.

Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

Phase 1: Feed Collection, FeedNavigator Evaluation & Report on Recommendations Phase 2: Overhaul existing RSS journal feeds pages Phase 3: Develop bundled OPML packages Phase 4: Develop shopping-cart like application (on hold) Phase 5: Develop Instructional and Promotional Plans Project phases

Phase 1: Feed Collection, FeedNavigator Evaluation & Report on Recommendations

Phase 2: Overhaul existing RSS journal feeds pages

Phase 3: Develop bundled OPML packages

Phase 4: Develop shopping-cart like application (on hold)

Phase 5: Develop Instructional and Promotional Plans

RSS resources

Alphabetical list

Subject list

Challenges

Internal education Educational presentations and updates at staff meetings Blog and Intranet posts Elevator speech about RSS “ RSS is a way for you to get ToCs of journals/magazines, headlines from your favorite newspapers, entries from relevant blogs, etc. all in one location accessible to you from any computer with Internet access.” Teaching materials: 10-15 minute RSS teaching “script” Instructional account Google Reader Full Empty Bloglines

Educational presentations and updates at staff meetings

Blog and Intranet posts

Elevator speech about RSS

“ RSS is a way for you to get ToCs of journals/magazines, headlines from your favorite newspapers, entries from relevant blogs, etc. all in one location accessible to you from any computer with Internet access.”

Teaching materials:

10-15 minute RSS teaching “script”

Instructional account

Google Reader

Full

Empty

Bloglines

Internal education

UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road: CGEA/AAMC (March 2007) External sessions

External sessions “ Keeping Current with the Health Science Literature” session in our Library Workshop Series Curriculum integration

Virtual sessions

Virtual sessions

Incorporate into subject guides & portals

Next steps 10 minute “mini class” Table tents Library brochure insert

10 minute “mini class”

Table tents

Library brochure insert

The future i Google

The future

The future netvibes

Thank you! Email [email_address] [email_address] http://snipurl.com/2968l

Email

[email_address]

[email_address]

http://snipurl.com/2968l