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Slides from the Ebling presentation at MLA '08, Chicago.

Slides from the Ebling presentation at MLA '08, Chicago.

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  • Thank Christine. What I’d like to do today is talk very briefly about a project at Ebling Library and how we are using it in marketing and education.
  • Transcript

    • 1. Connecting Content to Readers: Marketing RSS as an Information Management Tool Erika L. Sevetson Christopher Hooper-Lane RSS Development Group I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor
    • 2. RSS group
      • Membership
        • 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services
      • Charge
        • Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks
        • Report on feasibility, required staff input, limitations, and development timeline.
        • Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)
    • 3.
      • Phase 1: Feed Collection, FeedNavigator Evaluation & Report on Recommendations
      • Phase 2: Overhaul existing RSS journal feeds pages
      • Phase 3: Develop bundled OPML packages
      • Phase 4: Develop shopping-cart like application (on hold)
      • Phase 5: Develop Instructional and Promotional Plans
      Project phases
    • 4. RSS resources
    • 5. Alphabetical list
    • 6. Subject list
    • 7. Challenges
    • 8. Internal education
      • Educational presentations and updates at staff meetings
      • Blog and Intranet posts
      • Elevator speech about RSS
        • “ RSS is a way for you to get ToCs of journals/magazines, headlines from your favorite newspapers, entries from relevant blogs, etc. all in one location accessible to you from any computer with Internet access.”
      • Teaching materials:
        • 10-15 minute RSS teaching “script”
        • Instructional account
          • Google Reader
            • Full
            • Empty
          • Bloglines
    • 9. Internal education
    • 10. UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road: CGEA/AAMC (March 2007) External sessions
    • 11. External sessions “ Keeping Current with the Health Science Literature” session in our Library Workshop Series Curriculum integration
    • 12. Virtual sessions
    • 13. Virtual sessions
    • 14. Incorporate into subject guides & portals
    • 15. Next steps
      • 10 minute “mini class”
      • Table tents
      • Library brochure insert
    • 16. The future i Google
    • 17. The future
    • 18. The future netvibes
    • 19. Thank you!
      • Email
        • [email_address]
        • [email_address]
        • http://snipurl.com/2968l

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