Retail Innovation 8 - Ebeltoft Group
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Retail Innovation 8 - Ebeltoft Group

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RETAIL INOVATIONS 8 presents a synthesis of the most impactful and recent innovation trends as well as an overview of new cases that reflect how these trends are shaping today’s retail concepts, ...

RETAIL INOVATIONS 8 presents a synthesis of the most impactful and recent innovation trends as well as an overview of new cases that reflect how these trends are shaping today’s retail concepts, ranging from brick-and-mortar to on-line and cross-channel.

- 40+ Retail Innovation Cases
- From 16 Countries
- Covering the 8 latest Retail Innovation Trends

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Retail Innovation 8 - Ebeltoft Group Retail Innovation 8 - Ebeltoft Group Document Transcript

  • RetailInnovations 8 Trends and New Concepts that are Transforming Retail Neil Stern - Ebeltoft USA & Lourens Verweij - Ebeltoft Group
  • CONTENTSEbeltoft Group......................................................................................................................2Market Environment and Innovation Trends...................................................3Winner of Retail Innovation Award at WRC 2012........................................8Nominees of Retail Innovation Award WRC 2012.....................................14 .Emmas Enkel............................................. 14 top3 by design ......................................... 26Desigual La Vida es Chula Store........... 18 Zew Store ................................................ 30Magazine Você........................................... 22Retail Trends........................................................................................................................35Curated Collections Retailvention C.Wonder............................................. 36 . Magazine Luiza .................................... 78 This is Story.......................................... 38 Loblaw’s ................................................ 80 The Shops at Target............................. 40 Urban Eatery ....................................... 82 Bolia ..................................................... 84Customization & Crowd Kähler .................................................. 86Sourcing adidas NEO Label ............................... 88 Shoes of Prey........................................ 44 Excelsior Milano ................................. 90 Joe Button............................................. 46 . Renova .................................................. 92 Frau Tonis Parfum................................ 48 . Maternity Exchange ........................... 94 Migros Aare Wunschbaum................. 50 ToTT ...................................................... 96 4 Food.................................................... 52 Walgreen’s ............................................ 98Eco-Friendly - Green is Good Service Experience 2.0 Baby Deli .............................................. 56 FangSuo Commune ..........................102 m-way..................................................... 58 Telekom Flagship................................104 Louis Vuitton Maison.........................106Hyper Local Glatt Try Store....................................108 Din Baghave (Your Back Garden) ... 62 Turkcell................................................110 . A la Ferme de Sart.............................. 64 . Sample Trend.......................................112 BotteGas................................................ 66 State Farm Next Door Café...........114 Treasure & Bond.................................. 68 Technology InterventionOnline Offline Mashup Euronics 3.0 .......................................118 Bric Store ............................................. 72 ’90 Minutes’ .......................................120 ID24 Facebook ID in-store .............. 74 Tesco ...................................................122 Sprinkles Cupcake ATM ..................124 Acknowledgments ....................................................................................................... 126 R etail I nnovations 8
  • e b e l to f t g r o u p W e are an international group of 20 consultancy companies with a common high level of expertise and focus on retail. Since 1990 we have helped retailers as well as suppliers to the retail sector to remain competitive and achieve their goals by blending global retail expertise with the member´s local insight. Among our clients are 36 of the top 100 retailers and 29 of the top 50 manufacturers worldwide. Since it was founded the Ebeltoft Group has analyzed global retail innovation trends and, since 2005 we have presented this analysis in our annual publication Retail Innovations that focuses on emerging trends and the most interesting cases worldwide. Ebeltoft Group´s global studies and publications included: Environmental Sustainability (2010); The Trust Factor (2011); NeoConsumer (2011); Global Cross Channel Report (2012); Retail Internationalization-Global Outlook (forthcoming in 2013). Members of Ebeltoft Group Americas McMILLAN DOOLI TTLE the retail experts Europe Asia - Oceania2 R etail I nnovations 8
  • M a r k et E n v i r onment an d I nno v a t i on T r en dsE beltoft Group has been formally tracking trends in retail innovation around the globe for nearly a decade and our individual member companies for a far longer period of time. In short, therehas been enormous change that has occurred within society, the customer, and ultimately, in theretail stores that serve them.When viewed on a regular basis, however, that change is not always as apparent. We began toformally track Retail Innovation as a means to catalogue such change, and more importantly, begin topredict where retail will be headed in the future. So, the emphasis on innovation became purposelyforward-looking: what is on the leading edge? Some of the individual ideas highlighted in prior RetailInnovation books are no longer in business but the broader trends carry on.Retail lnnovations 8 represents our latest compilation of these trends, highlighting both theindividual stores and the key themes that emerge from studying the whole.What makes this compilation unique? We compile innovation from two key sources: The individualmembers of Ebeltoft Group submit entries highlighting the best from their own countries. Wehave also been judging the Innovation category for the World Retail Congress and look at thesesubmissions as well. In total, we looked at well over 100 “innovation” cases from more than 20countries.These cases clearly demonstrate both the diversity of innovation that is occurring globally aswell as the remarkable emergence of consistent themes that play out on a global basis. This isundoubtedly due to the rapid spread of information and perhaps, common global consumer needsbeing addressed.On Innovation:“Edison’s electric light did not come about from the continuous improvement of the candle…” (Oren Harrari)Retailers around the world are justifiably consumed with trying to make the stores they run todaymore successful. They must literally make constant course corrections in assortments, pricing,merchandising and store operations to keep the business going. In short, they are necessarily in thecandle improvement business.However, when retailers are consumed by the day to day business, it becomes very difficult to workon step changes within the business. Oftentimes, true innovation happens from outside traditionalretailers, who are forced to play catch up or miss trends entirely. Historically, the majority of retailinnovations came from entrepreneurs who seized upon a market opportunity versus establishedretailers. R etail I nnovations 8 3
  • Acknowledgments Thanks to the Ebeltoft Group members, our local retail experts: • Brian Walker, Louise Davis (Ebeltoft Australia - Retail Doctor Group) • Renato Muller, Alberto Serrentino (Ebeltoft Brazil - GS&MD) • John Williams (Ebeltoft Canada - JCW Group) • Henning Bahr, Mai Thomsen (Ebeltoft Scandinavia - Retail Institute Scandinavia) • Cédric Ducrocq, Alexia Dumas (Ebeltoft France - Dia-Mart) • Thomas Rotthowe, Constanze Cravaack (Ebeltoft Germany - Gruppe Nymphenburg) • Fabrizio Valente, Irene Gilardoni (Ebeltoft Italy - Kiki Lab) • Luis Rosario (Ebeltoft Portugal - IMR) • Luke Lim, Mei Lan Koh (Ebeltoft Singapore & China - A.S. Louken) • MagdaEspuga, Laure de Úbeda (Ebeltoft Spain - Kiss Retail) • MarcoFuhrer, Oriana Spitaleri (Ebeltoft Switzerland - Fuhrer & Hotz) • Murat Sunar, Murat Eser (Ebeltoft Turkey - Eurosis) • Monica Lucas (Ebeltoft UK - Pragma Consulting) • Neil Stern, Felicia Greenbaum, Lauren Stookal (Ebeltoft USA - McMillan Doolittle) Thanks to all the retailers that helped us collect the material Kind regards, Neil Stern & Lourens Verweij on behalf of Ebeltoft Group EBELTOFT GROUP – International Retail Experts Balmes,109 5º2ª 08008 Barcelona, Spain Tel. +34.93.452.7339 Email: ebeltoft@ebeltoftgroup.com126 R etail I nnovations 8
  • EBELTOFT GROUPEBELTOFT AUSTRALIA EBELTOFT PORTUGALRetail Doctor Group | www.retaildoctor.com.au Instituto de Marketing Research I www.imr.ptEBELTOFT BRAZIL EBELTOFT ROMANIAGS&MD Gouvêa de Souza | www.gsmd.com.br Architected Business Solutions | www.abs-europe.comEBELTOFT CANADA EBELTOFT SCANDINAVIAJ.C. Williams Group I www.jcwg.com Retail Institute Scandinavia | www.retail-institute-scandinavia.dkEBELTOFT CHINA EBELTOFT SINGAPOREA.S.Louken China I www.gochinaretail.com A.S.Louken I www.aslouken.comEbeltoft FRANCE EBELTOFT SPAINDia-Mart I www.dia-mart.fr KISS Retail I www.kissretail.comEBELTOFT GERMANY EBELTOFT SWITZERLANDGruppe Nymphenburg I www.nymphenburg.de Fuhrer & Hotz I www.fuhrer-hotz.chEBELTOFT INDIA EBELTOFT TURKEYRAMMS I www.ramms.co.in Eurosis Consulting I www.eurosis.bizEBELTOFT ITALY EBELTOFT UKKiki Lab I www.kikilab.it Pragma Consulting I www.pragmauk.comEBELTOFT MEXICO EBELTOFT USATodoRetail I www.todoretail.com McMillanDoolittle I www.mcmillandoolittle.com Okamura Consulting | www.okamuraconsulting.comEBELTOFT NETHERLANDSQ&A Research & Consultancy | www.q-and-a.nl www.ebeltoftgroup.com R etail I nnovations 8 127
  • Tracking Retail Innovationtrends around the world...
  • “Edison’s electric light did not come about from the continuous improvement of the candle…” (Oren Harrari)Retailers around the world are justifiably consumed with trying to make the stores they run todaymore successful. They must literally make constant course corrections in assortments, pricing,merchandising and store operations to keep the business going. In short, they are necessarily in thecandle improvement business.However, when retailers are consumed by the day to day business, it becomes very difficult to workon step changes within the business. Oftentimes, true innovation happens from outside traditionalretailers, who are forced to play catch up or miss trends entirely. Historically, the majority of retailinnovations came from entrepreneurs who seized upon a market opportunity versus establishedretailers.Retail innovation is alive and well as retailing around the world takes advantage of the opportunities createdby the dramatic shifts in consumer behavior. Those individual retailers poised to take advantage of thesekey innovation trends have the opportunity to thrive in the future and position themselves within the globalretail marketplace. Tendenze delle Retail Innovations Curated Collections Technology Intervention Eco-Friendly - Green is Good Customization & Crowdsourcing Hyper Local Online Offline Mashup Service Experience 2.0 Retailvention We are an international group of 20 consultancy companies with a common high level of expertise and focus on retail. Since 1990 we have helped retailers as well as suppliers to the retail sector to remain competitive and achieve their goals by blending global retail expertise with the member´s local insight. Among our clients are 36 of the top 100 retailers and 29 of the top 50 manufacturers worldwide. Since it was founded the Ebeltoft Group has analyzed global retail innovation trends and, since 2005 we have presented this analysis in our annual publication Retail Innovations that focuses on emerging trends and the most interesting cases worldwide. Ebeltoft Group´s global studies and publications included: Environmental Sustainability (2010); The Trust Factor (2011); NeoConsumer (2011); Global Cross Channel Report (2012); Retail Internationalization- Global Outlook (forthcoming in 2013). For a personal presentation of the Retail Innovations trends and cases or information about our latest global Publications and Research please contact Ebeltoft Group or our member in your region. www.ebeltoftgroup.com