DigipackI need a digipack that will represent the artistand the genre of music in the best possibleway. In order to do this effectively, I need toresearch into similar products so that I can getthe best possible final product that appeals tomy target audience (teenagers/young adultswho are fans of folk/acoustic music).
Front CoversThere are two ways in which I can create a front cover that depicts the style of music I am creating. The first is to have aphotograph of the artist with their instrument behind a simple background (as shown in the first two covers). Both coversshow the artist wearing suit like items, which juxtaposes the independent and free spirit of the music they make. Thetypography in both covers is very assertive and shows both the artist name and the name of the album/EP. Both of thesecovers have the name of the album/EP in larger font, and this is something I might want to consider in making the frontcover of my digipack. The other thing I could possibly do to give a sense that my digipack is that of an acoustic artist iscome up with some quirky artwork and use that instead of a photograph for my front cover (as shown by the third andfourth covers). The first of these is very simple, a stick figure holding a flower drawn in black on a white background. Thesecond of these is much more detailed, however there is still a sense of simplicity about the overall piece (this may bebecause there is still a lot of background space shown). Both of these covers have an aspect that connotes youth, the firstbeing the stick figure and on the second the actual typography looks as if it has been drawn by a child. What’s alsodifferent about these covers is that the name of the band in both cases is more prominent over the name of the album/EP.These are all points I will consider when creating my digipack.
InsidesAgain, these two styles are very popular in creating the inside to a digipak and they conventionally depict the style of music that Iwish to create. The first is a digipak created for Kings of Leon, is a 4x4 tile pattern of different black and white photos. I think thatthis would be quite clever, especially as I want my video to have some kind of montage effect, different pictures from differentevents might carry this theme on in a subtle way. The second digipak was created for Mumford and Sons, and is a very simplepicture of the band sitting in windows. This digipak was also created with a pocket to hold a booklet, which I’d assume carryinformation about the band and the songs and maybe even have lyrics to the songs inside. I think that out of the two I wouldpersonally prefer to create a digipak that had the tiles because it would fit in with the general theme of the song andvideo, however this also depends on market research and what my target audience would prefer to see.
Preliminary ProductIn order to test that I could create the conventions of a digipak, I decided to re-create the front cover of a pop artist. For this task I worked in a group, and we decided to re-create Rebecca Black’s ‘Friday’ single cover. The process developed my skills in photo shop, and taught me how to get photos onto different backgrounds. It also taught me how different icons are used to convey different genres – for example bright colours such as red and yellow are used in this particular cover because it’s a pop cover, however I wouldn’t be tempted to use those colours in particular for an acoustic front cover. Overall, this task really did help in figuring out and developing the skills I would need to create my final digipak.
Market Research (Front Covers)I asked ten males and ten females from my primary target audience (13-17 year olds) which style of front cover/inside coverthey would prefer to see as part of a digipak. I asked them to choose between the four front covers and two inside coversthat are shown in the previous slides and then asked them why. The results are as follows: 2-M 3-F 5-M 4-F 0-M 2-F 3-M 1-F “I like that it is “I like the artist very simple and and album name (male response) “I really like the shows only the being the main “It looks childish artwork, I could artist.” focus.’ and makes me spend ages looking think about at it while listening “I like the lighting “I think it’s cheesy music that to the album.” and how the important the I wouldn’t want artist is the main artist is to listen to.” “It’s just too busy.” focus.” shown, and this does it well.” “It really makes me smile.”
Market Research (Inside Covers) 4-M 4-F 6-M 6-F “I love the photograph of the band. The “I really like the tiles, it’s nice to have white house is so elegant and they look so something interesting to look at cool!” when you’ve spent the extra money on something physical.” “I like how all the photos are in black and white.”
Magazine AdvertI also have to create a magazine advert as part of my ancillary tasks. Again, in order to make sure I create something that is appealing to my target audience as possible I will have to do some research into similar products in order to decide what kind of style I wish to use.
Similar ProductsAgain, I could either create a very simple photograph of the artist, or draw something quirky to be the main focus of my magazineadvert. If I chose to do a photograph, as the majority of these product show, I could either chose a photograph of the artist orsomething different that depicted my genre. The first magazine advert shows only a wall and a beat up bike. The photo is veryisolated and has been edited so that the lighting looks very cold (especially compared to the other 2 photographed adverts) – thexx make very mellow music and the photograph does connote the empty and isolated atmosphere that the music creates. If Ichose to take a photograph of the artist for my advert, it would be conventional for the photograph to be a medium close up, or aclose up. The rule of thirds is vital and generic in this situation, because it makes the reader acknowledge the artist aboveeverything else on the page. I could also, like with the front covers, draw something that depicted the artist and the genre ofmusic. A magazine advert for an artist is either about a new single or album, or about a new tour. Obviously, to fit in with mypackage the advert will about the digipak. It is conventional, therefore, to have at least one review on that page, and also to showlinks to where it can be bought (for example, on the xx advert the amazon logo is shown to depict where the album can bebought). I would personally prefer to create an advert that was a simple shot of the artist to show who they are, however I willhave to carry out market research in order to tell me whether this is the most effective way of depicting my artist and genre.
Market ResearchAgain, I asked the same group of people from my primary target audience which magazine advert they would prefer to see and why. The results are below: 7-M 5-F 0-M 0-F 1-M 3-F 2-M 2-F “I really like the “It’s really “I like the “I like the close up of the artist and the photograph used weird.” typography in this lighting of the photograph. I think the in this advert, it advert best” typography is really cool too.” would make me “I don’t really want to find out like the “I don’t like the “I think it’s too simple.” who the band was drawing.” photograph – and and what kind of I wouldn’t want to music they made.” find out about the artist.”
ConclusionTaking both my analysis and market research intoaccount, I think that I will try and make a digipakwhere the front cover is a photograph that focusedon the artist, the inside was a collection ofphotographs that will fit with the montage theme ofthe video and the magazine advert will also be aphotograph that connotes my particular genre ofmusic, without necessarily being a photo of theartist.