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Demuths case study
Demuths case study
Demuths case study
Demuths case study
Demuths case study
Demuths case study
Demuths case study
Demuths case study
Demuths case study
Demuths case study
Demuths case study
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Demuths case study

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  • 1. Case Study<br />Demuths Restaurant and Vegetarian Cookery School<br />
  • 2. Why Social Media?<br /><ul><li>Build awareness
  • 3. Connect with influencers
  • 4. Increase bookings</li></ul>And spread the love of beautiful, vegetable-based foods and cookery!<br />
  • 5. Challenges<br /><ul><li>So much internet.
  • 6. So little time.</li></li></ul><li>Twitter…<br />Websites…<br />Facebook Pages…<br />Email newsletters…<br />Blog…<br />
  • 7. Webstaurants to the rescue<br /><ul><li>Tune Up
  • 8. Maintenance
  • 9. Awareness
  • 10. Training & Support</li></li></ul><li>
  • 11.
  • 12. Awareness<br /><ul><li>Supperclub
  • 13. Blog contests
  • 14. Social media cards</li></li></ul><li>Results<br /><ul><li>Twitter: Grew @vegcs over 700 and @demuths nearly threefold. Twitter is now the #5 referrer to the VegCS website.
  • 15. Facebook: 130% growth for the Restaurant; 100% for the VegCS
  • 16. Bookings: ~43 tweets from restaurant goers and cookery school students expressing intentions to book or feedback about a recent visit (approx. value £3,500)
  • 17. Supperclub: Fully booked within a week after advertising purely through online means</li></li></ul><li>Ongoing Benefits<br /><ul><li>People boost brand value by tweeting about recipes, books and links
  • 18. Interaction with influential food personalities
  • 19. Interaction with other chefs
  • 20. Stronger relationships with suppliers</li></li></ul><li>A Bit of Fun<br />

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