• Like
Demuths case study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
139
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Case Study
    Demuths Restaurant and Vegetarian Cookery School
  • 2. Why Social Media?
    • Build awareness
    • 3. Connect with influencers
    • 4. Increase bookings
    And spread the love of beautiful, vegetable-based foods and cookery!
  • 5. Challenges
    • So much internet.
    • 6. So little time.
  • Twitter…
    Websites…
    Facebook Pages…
    Email newsletters…
    Blog…
  • 7. Webstaurants to the rescue
  • 11.
  • 12. Awareness
    • Supperclub
    • 13. Blog contests
    • 14. Social media cards
  • Results
    • Twitter: Grew @vegcs over 700 and @demuths nearly threefold. Twitter is now the #5 referrer to the VegCS website.
    • 15. Facebook: 130% growth for the Restaurant; 100% for the VegCS
    • 16. Bookings: ~43 tweets from restaurant goers and cookery school students expressing intentions to book or feedback about a recent visit (approx. value £3,500)
    • 17. Supperclub: Fully booked within a week after advertising purely through online means
  • Ongoing Benefits
    • People boost brand value by tweeting about recipes, books and links
    • 18. Interaction with influential food personalities
    • 19. Interaction with other chefs
    • 20. Stronger relationships with suppliers
  • A Bit of Fun