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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
As customers: to reach generation Y, your marketing needs to be effective in the places where they hang out – things like Facebook, MySpace, YouTube
As employees: to attract the best generation Y talent you need to accommodate their needs in your business
Different expectations of the workplace
Consumerisation of IT – expect to be able to use the services they’ve grown up with at work
HR: raises new issues, e.g. should I limit access to Facebook at work?
CIO magazine advice… “ Support the technology they use in their personal lives. Companies currently struggle with the management and security risks posed by consumer technology entering the workplace. This will intensify as more Generation Y’ers enter the workforce.”
“ IT departments need to work out how to accommodate these new technologies, because Generation Y’ers gravitate toward organisations that harness the best information technology and want access to the hardware and software they use in their personal life, whether that is Google Apps, Macs or T-Mobile SideKicks.”