Social Media Landscape - 2011<br />Facebook has over 640 million users (40% increase) and 7 billion pieces of content shared weekly.<br />Twitter has 175 million users and there are an average of 95 million tweets a day (250% increase from 2010).<br />YouTube has 490 million unique users worldwide, who view 92 billion page views each month, 2.9 billion hours a month. Average user spends 15 to 25 minutes a day on the site. <br />There are over 200 million blogs and 34% of bloggers post opinions about products and brands. <br />LinkedIn has 100 million users, 56% outside of the US. 100% growth from 2010. <br />
Why brands care about social media<br />Go where our customers are.<br />78% of consumers trust peer recommendations while only 14% trust advertisements.<br /> Consumers that engage socially with brands are 50% more likely to buy – (study from market research firm Chadwich Martin Bailey and iModerate Research Technologies).<br />
#1 Be an early adopter<br />Try new things. Be one of the first to sign up. Get your user name. <br />If it doesn’t catch on, you learned something. If it does catch on… you are ahead of the game. <br />
#2 Develop skills<br />Learn a wide variety of skills. They all contribute to a more well rounded experience and you never know when you might need them. <br /><ul><li> Public speaking
Public relations</li></li></ul><li>#3 Think before you post<br />Before you post…<br />Make sure you have your facts straight.<br />Think about who will see your post – don’t post things you wouldn’t want your parents to see. Or a potential boss. Or a college recruiter. <br />What will people think of you when they see what you post? Posts can last forever online. <br />Consider how the subject of a post might feel. Be polite and treat others how you want to be treated. <br />
#4 Become a creator or curator<br />What are you interested in? What field would you like to go into? <br />Create content or write about that field and become an expert. <br />OR follow what others in the field are doing and link to them… comment on their articles and offer your opinion.<br />Show that you know what you are talking about. <br />
#5 Be transparent<br />Be honest, open and REAL.<br />Don’t post as someone you aren’t. <br />Don’t portray false information online.<br />Be willing to admit you are wrong. <br />
#6 Manage your personal SEO<br />SEO = search engine optimization: the process of improving the visibility of a website or a web page in search engines <br />People turn to the internet for information, and they are using search engines to find it… like Google. What will people find if they Google you? <br />80% of companies use social media for recruitment; % of these using LinkedIn 95%<br />Set up your profile in LinkedIn for job hunting. <br />Create a website for your resume and college applications. <br />Think before you post!<br />
#7 Listen<br />Pay attention to what people are saying… <br />
#7 Listen<br />… learn from it and respond!<br />Listening can be the most important skillset… whether you are a company listening to your customers or you are a student listening to instructors, experts and influencers. <br />
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