Google Wbmaster Tools for WordPress

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Sallie Goetsch provides an overview of how to use Google Webmaster Tools with WordPress and how they can help you get better insight from Google Analytics.

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Google Wbmaster Tools for WordPress

  1. 1. May 18, 2014
  2. 2. EastBayWP.com
  3. 3. Our Meetup.com Page http://www.meetup.com/Eastbay-WordPress-Meetup/
  4. 4. Ongoing Sponsor: Page.ly http://page.ly/
  5. 5. INTRODUCTIONS 1. Name 2. Company (if appropriate) 3. WordPress background 4. What you’re hoping to learn
  6. 6. GENERAL Q & A Ask a question provide a tip about WordPress
  7. 7. Google Webmaster Tools Making it Work with WordPress
  8. 8. Why Use Webmaster Tools? 1. Get warnings about malware, crawl errors, spam 2. Get more details on search keywords and queries than Analytics will give you. 3. Find out about structured data (e.g. Google Authorship). 4. Get stats about your Google+ pages. 5. Set geographic target, crawl rate, and preferred domain.
  9. 9. Without Webmaster Tools… No query, landing page, or geographical summary data.
  10. 10. Without Webmaster Tools… The dreaded “keyword not provided” problem.
  11. 11. Create a Webmaster Tools Account Sign in with the same email account that you use for Google Analytics!
  12. 12. Add Your Website
  13. 13. Verify Ownership by HTML Tag The tag is the part in quotes after the word “content.”
  14. 14. Verify Site Ownership: WordPress.com
  15. 15. WORDPRESS PLUGINS TO HELP WITH WEBMASTER TOOLS A few examples of
  16. 16. WordPress SEO by Yoast
  17. 17. Google Publisher
  18. 18. All in One Webmaster
  19. 19. Verify Site Ownership: Yoast SEO This is in the General Settings pane. Paste in the part that comes after “content =.“
  20. 20. Verify Site Ownership: Google Publisher Google Publisher asks you to log in with your Webmaster Tools account to verify your site.
  21. 21. Verify Site Ownership: All in One Webmaster Provides a helpful hint about which part of the code to use.
  22. 22. Connect to Google Analytics First, go to property settings in Google Analytics Admin.
  23. 23. Connect Webmaster Tools Scroll down to “Webmaster Tools Settings” and click “Edit.”
  24. 24. Select Your Webmaster Tools Account
  25. 25. Now You See Queries
  26. 26. Top Landing Pages from Search
  27. 27. MORE SEARCH TRAFFIC INFO Not all available via Google Analytics
  28. 28. Links to Your Site
  29. 29. Internal Links Note the importance of tags in forming internal links.
  30. 30. SEARCH APPEARANCE What your site looks like in (and to) Google
  31. 31. Structured Data salliegoetsch.com shows 135 items with errors in structured data. Need to fix.
  32. 32. More Less Structured Data eastbaywp.com has no structured data at this time. We should fix that, too.
  33. 33. Google+ Authorship
  34. 34. Set up Your G+ Profile
  35. 35. Enter Profile in AIO Webmaster The profile doesn’t have to be the same Google account you use for Webmaster Tools. You can add a business page, too.
  36. 36. Structured Data Testing
  37. 37. HTML Improvements
  38. 38. Index Status
  39. 39. Content Keywords These are the terms that are used most frequently on your website. Looking at this list, I am in trouble.
  40. 40. MORE WEBMASTER TOOLS Extras
  41. 41. Crawl Errors Looks like I’d better investigate that!
  42. 42. Crawl Stats
  43. 43. Add Sitemaps WordPress SEO by Yoast will create the sitemap for you. Just copy the address and paste it here.
  44. 44. View Sitemaps
  45. 45. Security Issues That’s what we like to see. Google will contact you if it finds any malware on your site.
  46. 46. Other Resources
  47. 47. Author Stats for Your G+ Pages
  48. 48. Where to Find Me Sallie Goetsch sallie@wpfangirl.com (510) 969-9947 Twitter: @salliegoetsch

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