<ul><li>A division of ALBEMARLE ® </li></ul>1 The new generation of sustainable solutions
Company-wide initiative innovation technology sustainability leader
Earthwise strategies -  We are proactive (FS&P) Social media White papers Publicity Communications
Earthwise strategies We challenge our already high internal standards <ul><li>•  Investing millions in R&D </li></ul><ul><...
Earthwise strategies –  We are NGO/OEM focused NGOs
Earthwise strategies –  We are NGO/OEM focused NGOs OEMs
6 earth wise™ A division of ALBEMARLE ® Earthwise strategies We’re “on brand” with all touch points Trade shows Web presen...
How does a solution earn the Earthwise label? Must have key  sustainable attributes ►   How much waste vs. existing techno...
Not just another eco-brand,  but the resurgence of the Br FR franchise <ul><li>Small molecules </li></ul><ul><li>Regulator...
First product from Earthwise <ul><li>•  Non-bioaccumulative  </li></ul><ul><li>Superior toxicity profile  </li></ul><ul><l...
Our goals remain Enriching thousands of lives   Protecting millions of dollars  of property  and preserving the earth
 
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Earthwise Kickoff

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Earthwise is an eco-friendly, sustainable family of products produced by Albemarle Corporation. The first product to be introduced will be Green Armor, an eco-friendly fire safety solution.

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Earthwise Kickoff

  1. 2. <ul><li>A division of ALBEMARLE ® </li></ul>1 The new generation of sustainable solutions
  2. 3. Company-wide initiative innovation technology sustainability leader
  3. 4. Earthwise strategies - We are proactive (FS&P) Social media White papers Publicity Communications
  4. 5. Earthwise strategies We challenge our already high internal standards <ul><li>• Investing millions in R&D </li></ul><ul><li>Focus on best-in-class Excellent recycle capability </li></ul><ul><li>Unquestionable safety and environmental responsibility profile </li></ul><ul><li>Good science </li></ul>
  5. 6. Earthwise strategies – We are NGO/OEM focused NGOs
  6. 7. Earthwise strategies – We are NGO/OEM focused NGOs OEMs
  7. 8. 6 earth wise™ A division of ALBEMARLE ® Earthwise strategies We’re “on brand” with all touch points Trade shows Web presence Packaging
  8. 9. How does a solution earn the Earthwise label? Must have key sustainable attributes ► How much waste vs. existing technology? ► How many times can you reuse it? ► Does it degrade? ► How big is the molecule? ► Is is toxic? ► How does it degrade? Bio-accumulative Recycle Degradation Profile Toxicity Waste Generation Persistence
  9. 10. Not just another eco-brand, but the resurgence of the Br FR franchise <ul><li>Small molecules </li></ul><ul><li>Regulatory pressure </li></ul><ul><li>Increasing non-hal competition </li></ul><ul><li>Chinese competition on legacy products </li></ul>Current BFR portfolio Polymer platform <ul><li>Large molecules </li></ul><ul><li>REACH compliant </li></ul><ul><li>Huge flexibility </li></ul><ul><li>Well patented </li></ul>Our polymeric platform will set us apart from the competition by more effectively saving lives and protecting the planet
  10. 11. First product from Earthwise <ul><li>• Non-bioaccumulative </li></ul><ul><li>Superior toxicity profile </li></ul><ul><li>Excellent recycle capability </li></ul><ul><li>Exceptionally broad application profile </li></ul><ul><li>Polymeric </li></ul><ul><li>Highly stable product </li></ul><ul><li>Emissions are minimized, (VECAP) </li></ul>
  11. 12. Our goals remain Enriching thousands of lives Protecting millions of dollars of property and preserving the earth

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