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A global campaign with a simple message to switch off non essential lights for one hour, Earth Hour is a peoples’ movement on Climate Change, attracting governments, businesses, communities, men, women and children. A WWF initiative, Earth Hour has grown to become the largest environmental campaign in the history of our planet in just four years. At 8:30pm on 26 March 2011, towns and cities across the world will turn off their lights for one hour. This year, we call for your support not just for an hour but to sustain your commitments and responsible actions beyond the hour. In 2011, let us make Earth Hour a self perpetuating drive that inspires us to correct the way we live, every single day.