An easy to read, no BS guide for beginners showing the 5 key steps to making money online.

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The 5 Key Steps to
Making Money Online.
If you’re brand new to the online world and you’re looking to get started making money you can use
any niche imaginable. Don’t be scared to try new ideas. If you’re thinking of something then someone
else in the world is too, and they’re ready to pay for more. It’s up to you to target them and provide
them with the information or product they need.
In this eBook I’ll be talking about the basic steps needed in order to start your online business in the
niche of your choice. Follow the steps and you’ll be well on your way to making money online.

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Step #1 - Pick a Niche
A lot of people get stuck on this one, get discouraged, and stop right there. Do not give up! Pick
something and run with it. If it fails, treat it as a test and continue tweaking and improving until you
see results. Nothing is perfect straight from the start, and having a mediocre idea is better than no
idea at all!
Don’t spend more than 30 minutes on this step. You need to pick something that has a large enough
audience you can connect with and sell multiple products to. You will also want to pick a niche that
already has money being spent on it. Use multiple resources for your research such as:
Google Trends
Magazines and Newspapers
Amazon Best Sellers
etc.
NOTE: The top 3 markets include health, money, and relationships. If you can’t think of something
yourself then stick with the best money makers out there. There will always be people looking to get
healthier, make more money, and have better relationships. This is a fact.
NOTE #2: If you choose from the top 3 above be sure to “niche down.” This means choosing a
very specific niche. Going with “weight loss” will leave you dead in the water, whereas choosing
something like “how to lose weight after having a baby” is a lot more specific (aka “niched down”).
NOTE #3: Do not be afraid to fail! Do not give up! Do not get distracted! This is guaranteed to lead to
information overload, shiny object syndrome, and failure.

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Step #2: Find Affiliate Programs, Articles, and Private Label
Rights (PLR) Content
Take one hour and make a list of everything you can find on your chosen topic and save it in a
spreadsheet. You will use the PLR product to validate your chosen market, setup your first funnel, and
ultimately start making money. There are some great but also some terrible PLR sources available so
be sure to go for higher priced PLR articles as it will pay off to have high quality content. Start with a
simple Google search of [“Your Chosen Market” PLR].
If you can’t find anything you may have to broaden your search or change the wording if you’re too
specific.
Step #3: Purchase Your PLR
PLR with video and audio is great but not required. Read through the PLR and fact check if
necessary. You may need to make some changes to the sales copy, images, titles, etc. to make it
convert better.
NOTE: Don’t by junk PLR. Stick with information that will stay relevant. Facebook, Google, Bing etc.
are always changing. Something like “How to Ride a Bike” or “Learn to Golf” will never change.

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Step #4: Setup your sales funnel
Never go for the perfect funnel right from the start. Aiming for perfection means you will never get it
launched. That’s one thing I had to overcome, don’t get it perfect just get it going. You can always add
to your funnel, make changes and whatnot later.
Below are the steps to create an easy sales funnel.
1. Squeeze/landing page with a giveaway. Some easy ideas are, “5 Tips to...” “The 3 Mistakes
Most...” “Get access to a free online lesson” “Quick Reference guide reveals...” etc.
NOTE: Look at magazine headlines for ideas on your squeeze headline
2. Use GetResponse to create an all-in-one seamless squeeze page and email list. Getresponse has
a 30-day free trial you can use to get started. If you’re not willing to invest in a great autoresponder
then you won’t have much success online. An autoresponder is a must! You need to be building a
list in order to be successful. I can’t stress this enough.
3. After opt-in send your subscriber to your paid offer. This can be done with a “Thank You” page or
a redirect. Both are easy to setup. The free offer is just the teaser, you know they’re interested in the
topic so you’ll providing them with more information at just a small price to them. This is why you must
make sure the PLR content is good. People don’t like paying for junk.
4. Write 7-10 emails that send traffic back to your paid offer. Do not over complicate this. You can
literally take chapters out of your PLR or find articles online to give teaser content and a link that
says, “to learn more, click here.” Something is better than nothing! Once you make a bit of money
you can even hire a copywriter to do the writing for you. After your first 7-10 emails, then you can start
sending people to affiliate offers in your market. Keep it short and sweet. People don’t have time to
read through long emails so make your point simple and clear then provide a link.
NOTE: You should setup a “buyers list” in GetResponse that takes people off of the “lead list” when
they purchase.
6. Upload your sales page to a domain using an amazing host such as NameCheap.com. You then
can create a Wordpress blog with a sales page and PayPal button that leads to your download.
7. Be sure to have something setup to track opt-ins, conversions, etc. You can use Google Analytics
to start as it’s free and simple to implement.

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Step #5 - Getting Traffic
There are lots of options here depending on your budget. Paying for traffic is always the quickest and
easiest way to get subscribers. Remember, nothing in life is free, especially traffic. You either spend
money to get the results you want, or spend all your time trying to get “free” traffic with no guarantee.
Facebook PPC is a great way to start as you can directly target your audience and the ads are cheap.
Keep your budget low to start until you find out what works and what doesn’t. Switch up words and
images until you start to see some conversions. Run each ad for about a week, two at the most. Use
what works and forget the rest. Always be tweaking and updating.
Thanks for reading and if there are any questions let me know at http://blog.earnsecondincome.org
All the best,
Sean