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Metadata, Taxonomy and Tagging
 

Metadata, Taxonomy and Tagging

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    Metadata, Taxonomy and Tagging Metadata, Taxonomy and Tagging Presentation Transcript

    • Metadata, Taxonomy and Tagging
      Gordon Castle
      Senior Consultant
      Earley & Associates, Inc.
      www.earley.com
    • Innovator and leader in the media and entertainment industry
      • 20+ years of experience
      Proven track record conceiving, planning and executing large-scale initiatives that have changed organizations and the way people work
      • Media and entertainment technology and strategic planning, business management, internet technologies, workflow optimization, digital media planning and implementation
      Prior roles
      • Senior Technology Fellow, Company Broadcasting
      • Internal corporate advisor to Company’s Entertainment and New Products Groups
      • Lead initiatives to advance high definition acquisition, broadband production, media asset management and new product development.
      • SVP of CNN Technology
      • Provided strategic direction for the CNN News Group
      • Directed technology planning, execution and training
      Gordon Castle
    • Manage assets to save time and money, prevent duplication of effort, speed processes, create new efficiencies, develop new products
      To do any of this, we have to have handles and labels on the content in order to locate, reuse, recombine assets
      Time savings =
      Pen?
      Sharpie?
      Marker?
      If you can’t name it, you can’t find it and therefore can’t reuse it
      Why Taxonomy and Metadata is important
    • Structured data that describes the attributes of an “information package” (Taylor, 1994)
      Helps manage & share information
      Helps find information
      Library
      Document
      Metadata can be applied at any level
      Component
      Data
      Metadata
    • Products
      A system for organizing concepts and categorizing content
      Hierarchical relationships (parent/child)
      Preferred terminology
      Games
      Action figures
      Card games
      Board games
      Brands
      Milton Bradley
      Disney
      Scrabble
      Battleship
      Taxonomy
    • Taxonomy is applied to content as metadata
      Taxonomy
      Productcategories
      MobileComputers
      Dispatch
      RuggedNotebooks
      Handheld Computers
      Document
      types
      Date created
      May-15-2007
      Document name
      Study X
      Case Studies
      Product category
      Document type
      Brochures
      Metadata
      Document
      Describes
      Is-ness
      About-ness
      About-ness
      Rugged Notebooks
      Brochure
      Is-ness
    • Applying Taxonomy to DAM
      Digital assets are purely non-textual, so taxonomy becomes more critical to provide access points
      Search engine has no text to parse, dependent on metadata
      Subjectivity of images presents challenges in tagging
      Important to have clear taxonomy guidelines and training
      Taxonomy can also be used to drive reporting, content lifecycles, etc.
      Is this Cute?
      Whimsical?
      Funny?
      Silly?
      What is this asset really “about”?
    • We tend to be bad taggers… lack of understanding of the taxonomy & how it is leveraged, lack of motivation, frustration with tool
      Considerations:
      Who will be doing the tagging?
      How will they be trained?
      Tagging QA
      How will the tool facilitate tagging?
      Can we automate any tagging?
      E.g. Therapeutic Area > Disease State > Product Type > Brand
      Cardiovascular > High Cholesterol > Statins > Crestol
      Tagging with the lowest level (brand) could imply levels above
      Taxonomy & Tagging
    • About Earley & Associates
      Taxonomy and Metadata experts with a service practice addressing right management initiatives
      • Focus: Information Architecture (“IA”) Services
      • Founded: 1994
      • Personnel: Twenty core team consultants, plus a network of other top industry experts
      • ECM and KM experts
      • taxonomy specialists
      • search experts
      • information architects
      • usability professionals
      • technology consultants
      • business process experts
      • Headquarters: Boston, MA
      • Consulting Philosophy:
      • Organizing Principles based on business context and goals
      • Four Pillars - People, Content, Process, and Technology
      9
    • Panel Discussion
      Frank Chagoya
      Asset Management, Agency Technology Solution
      Leo Burnett USA
      Scott Kelly
      Executive Director, Worldwide Media Library Services and Operations
      Walt Disney Studios
      Jay Springer
      Director, Media Digital Services Tape Vault Management,
      Fox NE&O
      Gordon Castle
      Senior Consultant, Earley& Associates, Inc
      Gordon@earley.com 404-939-3520
    • Gordon Castle
      Senior Consultant
      Earley & Associates, Inc
      Gordon@earley.com
      404-939-3520
      Questions
      Additional resources at www.earley.com
      http://www.earley.com/webinars/jumpstarts/digital-asset-managementhttp://www.earley.com/consulting-services/digital-asset-management
      DAM Survey of Best Practices
      Help determine Best-in-Class procedures in DAM and get a free copy of the report
      http://cts.vresp.com/c/?GISTICS/142ab481c9/fef3754238/e695ab477a
      11