Canada 3.0 digital transformation

Digital Transformation
Gordon Castle
Senior Consultant
Earley & Associates, Inc
Gordon@earley.com
404-939-3520

Changes in technology and the consumer media expectations are driving changes in all aspects of media production and distribution
Audience fragmentation
Interactive content
Advertising and content transition totargeted earned value
New distribution / new competition
Multiple platform distribution
Broadband offers low cost service opportunities
TV Everywhere
Benefits
Workflow efficiencies
Enhanced revenue opportunities
Ability to take advantage of improvement in IT and data networking trends
2

Large US Media Company ExampleTurner Broadcasting / CNN
TNT - 99 Million Households in U.S.
#2 Cable Network Adults 25 – 54
9 Network feeds in 5 languages
TBS - 100M Households in U.S.
#1 Reach in Cable
TruTV - 92M Households in U.S.
Top 10 Network Total Day
TCM - 135M Households Worldwide
11 network feeds in 16 languages
CN - 250M Households Worldwide
23 Network feed in 24 languages
Adult Swim - 98M Households in U.S.
#1 with Adults 18-34
CNN - 325M Households Worldwide
#1 Cable News Viewers
11 International feeds in 4 languages
HLN - 99M Households in U.S.
Logos and information from general research. Presentation / presenter does not represent brands or Turner Broadcasting
3

Goals - Integrated Production Environment
Make content accessible
Improve access, management and control
Establish foundations of media management, file based production and server based editing / playback
Defined middleware based framework (SOA) leveraging media management and file based production
Integrate, Extend, Simplify
Extend file based production to other bureaus and the field
Leverage the value of content
Remove the complexity of non-integrated systems and refine systems and workflow to match current/future production needs
Increase viewing time
Interactivity, deeper content, and better story telling
Develop new platforms of distribution – meet changing consumer requirements
VOD, iTV, Targeted information services & products
Expand interactive based content distribution
Enable content sales to new markets
4

Integrated Production Infrastructure
5
Ingest
Edit
Manage
Produce
Distribute
SOA Infrastructure
Cable/Broadcast
Storage
Archive
Storage
iPod
iTunes
Mobile

How it Changed the Business
Fully integrated tapeless production environment
Common access to content
System and workflow changed provided direct Return on Investment
SOA based infrastructure with defined integration to support easy evolution
Defined metadata, taxonomy built on an active digital library
Media Asset Management and desktop tools provide direct access to all content
Provides content extension to all platforms
Very cost effective support for dramatic increases in media production and distribution
6

Digital consumers have and will continue to change every aspect of the media business
Audience fragmentation and multiple platform distribution
Rich media is part of all businesses
Digital distribution has moved faster than digital transformation in the production process
It has never been more important to provide a structured and efficient production and distribution enterprise
Digital Asset Management needs to manage content across platforms, support rights management, workflow and business optimization
Metadata, taxonomies are the keys to unlocking and leveraging the value of content
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Cable/Broadcast
Theatrical
DVD
iPod
iTunes
Mobile
Retail

About Earley & Associates
Digital Asset Management, Taxonomy and Metadata experts focused on Digital Transformation
Focus: Information Architecture (“IA”) Services
Founded: 1994
Personnel: Twenty core team consultants, plus a network of other top industry experts
ECM and KM experts
taxonomy specialists
search experts
information architects
usability professionals
technology consultants
business process experts
Headquarters: Boston, MA
Consulting Philosophy:
Organizing Principles based on business context and goals
Four Pillars - People, Content, Process, and Technology
8

Questions
Gordon Castle
Senior Consultant
Earley & Associates, Inc
Gordon@earley.com
404-939-3520
9
Additional resources at www.earley.com
http://www.earley.com/webinars/jumpstarts/digital-asset-managementhttp://www.earley.com/consulting-services/digital-asset-management

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Canada 3.0 digital transformation

by Earley on May 17, 2010

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Canada 3.0 digital transformation — Presentation Transcript