ESSENTIAL
SOCIAL MEDIA
TIPS FOR YOUR
STARTUP
8
WHY HAS OLD SPICE,
AN AFTER-SHAVE YOUR
GRANDFATHER USED,
REMAINED POPULAR
WITH THE YOUNGER
SET TOO?
WHAT FOLLOWS NEXT
ARE
8 TIPS AND IDEAS
LEARNT FROM VARIOUS
BRANDS TO MAKE YOUR
SOCIAL MEDIA JOURNEY
A SUCCESS.
Tip # 1
KNOW YOUR
TARGET
AUDIENCE
Commercial media can only target audience
based on demographics.
But digital gives you the advantage of choosing
your target group.
For example, which
are the 2% or 5% of
Indian users who can
give you 60% to 70%
of revenues?
Tip # 2
DESIGN
CONTENT THAT
WILL ENGAGE
THEM
Narrow down your target group.
Then design content that would appeal to them.
+ =
Social media strategy becomes simple if you get
this combination right.
Tip # 3
UNDERSTAND
WHAT
ARE THEY
SEARCHING
FOR
Use tools like Adwords Keyword Traffic Estimator
to research keywords.
Use your research to create engaging
content/interactions.
Remember, there won’t be any engagement if you
create content no one is searching for.
Tip # 4
HAVE A
CONTENT
CREATION
PLAN
Differentiate it from other similar content
campaigns.
Utilise the feedback you receive to improve
Also try reaching out to a niche audience.
Then create content other people do not have.
See yourself gradually becoming the leading
authority on this content.
Tip # 5
TAKE A
COMPASS,
START YOUR
JOURNEY
Don’t strive to have a perfect blue-print in place
before starting.
The entire process is too time-consuming.
By the time you have a plan you will realise it is
out-dated.
Tip # 6
FIRE
BULLETS THEN
A CANNON
BALL
Fire bullets and recalibrate bullets till it hits
the mark. But once it hits the mark, throw
the might of the organization...
This is exactly what you need to do next.
Once you see the bullet working, have the audacity
and courage to follow it up with a cannon ball.
Tip # 7
TIME FOR
DIGITAL
TO GO
PHYSICAL
Marry social media to the physical world.
Reality shows are the best example of this
statement.
Their exploitation of the SMS and other voting
platforms is unparalleled.
Tip # 8
THINK
MULTILINGUAL
Regional language newspapers outnumber English
dailies three to one in India.
You should keep in mind that the Internet audience
is also going to show similar trends.
Having multilingual content would mean reaching
out to a wider audience.
HOPE YOU FOUND THESE
8 TIPS AND IDEAS
USEFUL.
NOW GO OUT AND WRITE
YOUR OWN SOCIAL MEDIA
SUCCESS STORY.
This presentation is based on a
talk by Vivek Bhargava, CEO of
Communicate 2.
Visit Entrepreneur Academy
for more useful r...
THANK YOU
WWW.NENONLINE.TV
8 Essential Social Media Tips for Your Start-up
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8 Essential Social Media Tips for Your Start-up

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This presentation shares 8 tips and ideas learnt from various brands to make your social media journey a success.

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8 Essential Social Media Tips for Your Start-up

  1. 1. ESSENTIAL SOCIAL MEDIA TIPS FOR YOUR STARTUP 8
  2. 2. WHY HAS OLD SPICE, AN AFTER-SHAVE YOUR GRANDFATHER USED, REMAINED POPULAR WITH THE YOUNGER SET TOO?
  3. 3. THE ANSWER LIES IN HOW OLD SPICE HAS ADOPTED SOCIAL MEDIA MARKETING STRATEGIES TO KEEP ITSELF RELEVANT.
  4. 4. WHAT FOLLOWS NEXT ARE 8 TIPS AND IDEAS LEARNT FROM VARIOUS BRANDS TO MAKE YOUR SOCIAL MEDIA JOURNEY A SUCCESS.
  5. 5. Tip # 1 KNOW YOUR TARGET AUDIENCE
  6. 6. Commercial media can only target audience based on demographics.
  7. 7. But digital gives you the advantage of choosing your target group.
  8. 8. For example, which are the 2% or 5% of Indian users who can give you 60% to 70% of revenues?
  9. 9. Tip # 2 DESIGN CONTENT THAT WILL ENGAGE THEM
  10. 10. Narrow down your target group.
  11. 11. Then design content that would appeal to them.
  12. 12. + = Social media strategy becomes simple if you get this combination right.
  13. 13. Tip # 3 UNDERSTAND WHAT ARE THEY SEARCHING FOR
  14. 14. Use tools like Adwords Keyword Traffic Estimator to research keywords.
  15. 15. Use your research to create engaging content/interactions.
  16. 16. Remember, there won’t be any engagement if you create content no one is searching for.
  17. 17. Tip # 4 HAVE A CONTENT CREATION PLAN
  18. 18. Differentiate it from other similar content campaigns.
  19. 19. Utilise the feedback you receive to improve
  20. 20. Also try reaching out to a niche audience.
  21. 21. Then create content other people do not have.
  22. 22. See yourself gradually becoming the leading authority on this content.
  23. 23. Tip # 5 TAKE A COMPASS, START YOUR JOURNEY
  24. 24. Don’t strive to have a perfect blue-print in place before starting.
  25. 25. The entire process is too time-consuming.
  26. 26. By the time you have a plan you will realise it is out-dated.
  27. 27. Tip # 6 FIRE BULLETS THEN A CANNON BALL
  28. 28. Fire bullets and recalibrate bullets till it hits the mark. But once it hits the mark, throw the might of the organization behind the idea to throw the cannon ball. Jim Collins in Great by Choice “
  29. 29. This is exactly what you need to do next.
  30. 30. Once you see the bullet working, have the audacity and courage to follow it up with a cannon ball.
  31. 31. Tip # 7 TIME FOR DIGITAL TO GO PHYSICAL
  32. 32. Marry social media to the physical world.
  33. 33. Reality shows are the best example of this statement.
  34. 34. Their exploitation of the SMS and other voting platforms is unparalleled.
  35. 35. Tip # 8 THINK MULTILINGUAL
  36. 36. Regional language newspapers outnumber English dailies three to one in India.
  37. 37. You should keep in mind that the Internet audience is also going to show similar trends.
  38. 38. Having multilingual content would mean reaching out to a wider audience.
  39. 39. HOPE YOU FOUND THESE 8 TIPS AND IDEAS USEFUL. NOW GO OUT AND WRITE YOUR OWN SOCIAL MEDIA SUCCESS STORY.
  40. 40. This presentation is based on a talk by Vivek Bhargava, CEO of Communicate 2. Visit Entrepreneur Academy for more useful resources for start-ups
  41. 41. THANK YOU WWW.NENONLINE.TV

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