4. Behavioral demand-response game
Members competed in teams and as individuals
Whoever reduced the most, won cash!
Focused on reducing from 5:00pm - 9:00pm
Notified members day ahead of “event”
Members decided how to reduce
$25,000 in cash prizes
6. Individual Competition
Prize money for individuals that
reduce most kWh
Prize money for individuals that
reduce most kWh as a
percentage of total usage
$5,100 in prize money
Team Competition
Teams compete in three tiers:
25+
11–24
5–10
Top three teams in each
category win prize money
$17,500 total prize money
7.
8.
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10. “Our 3 kids are so excited about Beat the Peak that sometimes
the littlest one ends up in tears because he is not fast enough to
beat his siblings to the switch to shut if off. They are also excited
because it usually means we get to go to the lake and swim.”
“My kids are so into this they even unplugged my alarm clock.
Thanks for doing this. We were talking about this tonight and we
think this is a brilliant program. Thanks for being a co-op that
cares about all of us!”
“It is pretty amazing that this “contest” has driven so many
people to take part – and save lots of energy. Imagine what
could happen with a much larger participation rate.”
11. Ensure easy sign-up process
Allow multiple methods of sign-up
Allow multiple communication mediums
Prepare for the data analysis
Communicate all results
Ensure a small group doesn’t dominate the
competition
People are competitive
Families are key – kids have a big impact
12. Lower member bills
~25 MWh reduced
Lower cooperative’s power bill
~$51,000 reduced power costs
Give money back to community
$25,000+ given to community