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How to Make Saving Energy as Fun as Skiing
 

How to Make Saving Energy as Fun as Skiing

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Beth Hartman, Sr. Research Associate at E Source, was selected to present at switch 2, a Boulder event held at the Fox Theater in October 2012. Her presentation challenges energy efficiency marketers ...

Beth Hartman, Sr. Research Associate at E Source, was selected to present at switch 2, a Boulder event held at the Fox Theater in October 2012. Her presentation challenges energy efficiency marketers to find ways for consumers to bring energy into their social conversations in a fun and easy way. Learn more about Beth and the awesome research she does at E Source: http://www.esource.com/RES

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    How to Make Saving Energy as Fun as Skiing How to Make Saving Energy as Fun as Skiing Presentation Transcript

    • HOW TO MAKESAVING ENERGY ASFUN AS SKIINGThoughts on marketing and customerengagement across industries
    • REALLY? SKIING IS ALREADY FUN.
    • BUT COULD IT BE EVEN MORE FUN?
    • 3 KEYS: DATA, MESSAGE, CHANNELS
    • Data: make it easyEpicMix seamlessly captures data andmakes it relevent to people bycontextualizing the information.Is 10,000 vertical feet a lot to ski?Which lifts did I ride the most?How does this season compare?
    • Message: keep it simpleEpicMix shares a simple message: I hadfun skiing with my friends today.Shares this in a social settingEasy to share with othersEncourages others to participate
    • Channels: meet me onlineEpicMix allows people to automaticallyview the data where they already spendtime on social media channelsNo need to login to a new systemAutomatically updatesCreates network effects
    • Could the energy industry learn from these 3 keys?DATA, MESSAGE, CHANNELS
    • DATA: ENERGY INDUSTRY HAS LOTS
    • MESSAGE: SAVE WORLD, HAVE FUN
    • CHANNELS: CUSTOMER DATA IS KEY Courtesy of Simple Energy
    • UTILITIES ARE CATCHING ON
    • TAKING IT TO THE NEXT LEVEL
    • CHANNELS, MESSAGE… DATA!
    • MANY OTHER EXAMPLES
    • Social media management versus empowerment: let your customers doyour marketing for youA WORD ON WORD OF MOUTH
    • SOCIAL MEDIA MANAGEMENT: DEFENSIVE
    • I’D RATHER HEAR IT FROM MY FRIENDWord of mouth marketing Ineffective marketing
    • Conclusion: what a greatlearning opportunity!Great data: smart meters, Green Button,and more provides so much informationSimple message: who doesn’t want tosave money, save the world, & have fun?Right channels: increasingly easy to meetpeople where they already are online
    • QUESTIONS? Related articles: How to make saving energy as exciting as skiing, Simple Energy How to get your customers to do your marketing for you, Trada How social networks and game mechanics transform traditional industries, Boulder Startup Center Top five reasons EpicMix is easy and fun,Vail Thanks!