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Smart Meter Backlash for the Aclara Client Conference by Melanie Wemple
 

Smart Meter Backlash for the Aclara Client Conference by Melanie Wemple

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Melanie Wemple, research associate at E Source, presented at the Aclara Client Conference in April, 2012 about Smart Meter Backlash. Her presentation includes detailed information on what leads to ...

Melanie Wemple, research associate at E Source, presented at the Aclara Client Conference in April, 2012 about Smart Meter Backlash. Her presentation includes detailed information on what leads to customer backlash from AMI deployment (a/k/a smart meters) by electric utilities and how utilities deal with this backlash.

For more information: http://www.esource.com/public/products/frs_tas.asp

More about Melanie: http://www.esource.com/staff_bio/melanie_wemple

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Smart Meter Backlash for the Aclara Client Conference by Melanie Wemple Smart Meter Backlash for the Aclara Client Conference by Melanie Wemple Presentation Transcript

  • Smart Meter BacklashMelanie WempleAssociate, E Source © Aclara Technologies LLC, 2012
  • By The Numbers 50 Million $337 – 476 Billion $3.4 Billion 8.4 % 2.8-6.0Sources:EnergyBiz magazine, February 2012 Image source: epb.netEPRI, Estimating the Costs and Benefits of the Smart Grid, 2011 © Aclara Technologies LLC, 2012
  • Source: Utility-Scale Smart Meter Deployments, Plans, & Proposals, IEE © Aclara Technologies LLC, 2012
  • Challenges for the Smart GridTechnology Policy Innovation Rate Structures Standards Program IncentivesInteroperability Regulatory Responses Customer Privacy Safety Value © Aclara Technologies LLC, 2012
  • Customer Sentiment Cycle Positive Completion Steady Deployment Activity Uninformed Optimism Informed Optimism Excitement & intrigue More realisticSentiment planning Time Informed Pessimism Negative Technical, Policy and Consumer Challenges Model adopted from: http://changingminds.org/disciplines/change_management/psychology_change/positive_change.htm © Aclara Technologies LLC, 2012
  • A Little Education Goes a Long Way Percentage of People withPositive “Smart Meter” Favorability Rating 72% 61% 46%Little Basic Complete Level of Consumer UnderstandingData source: 2012 State of the ConsumerReport, Smart Grid Consumer Collaborative © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • Perceived Loss of ControlSource: digitalart / FreeDigitalPhotos.net © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • PrivacyWhat customers want to know: What the customer hears:• What happens to my usage data • “Your smart meter shows… if you collected from the smart meter? were home on the night of the• Who owns my usage data? murder.”• Who has access to my usage data? • “This is a search without a warrant• What are your privacy policies and everyday.” how are you protecting my personal • “This is your personal private life energy information? going… to your power company, to your government, to the police, to the insurance company…to anyone who cuts a deal with you power company to look at your life under a microscope.” Source: AMI Misinformation, Cleveland Utilities AMI Implementation © Aclara Technologies LLC, 2012
  • Security© Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • Health & SafetyCourtesy: sfcitizen.com/blog © Aclara Technologies LLC, 2012
  • Health & SafetySource: Is smart meter RF exposure safe? Yes., Central Maine Power © Aclara Technologies LLC, 2012
  • What Leads to Customer Backlash?Perceived Loss Who Pays and Privacy and of Control How Much? Security Associative Health and Technologies Blame That Fail SafetyCommission/ Lack of Legislative Higher Bills CustomerIntervention Benefit/Value © Aclara Technologies LLC, 2012
  • Customer Benefit/Value © Aclara Technologies LLC, 2012
  • How Utilities Deal with Backlash Proactive & Multi-channel Show Value TransparencyCommunication Dedicated One-on-one AMI Opt-Out Community Discussions Engagement © Aclara Technologies LLC, 2012
  • How Utilities Deal with Backlash Proactive & Multi-channel Show Value TransparencyCommunication Dedicated One-on-one AMI Opt-Out Community Discussions Engagement © Aclara Technologies LLC, 2012
  • Dealing with Backlash: Opt-Out © Aclara Technologies LLC, 2012
  • MELANIE WEMPLERESEARCH ASSOCIATEE SOURCEMELANIE_WEMPLE@ESOURCE.COM303.345.9149 © Aclara Technologies LLC, 2012