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Ernst & Youngin Liiketoiminnan lait -seminaari 14.2.2013 Helsingissä, Antti Herrala
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Ernst & Youngin Liiketoiminnan lait -seminaari 14.2.2013 Helsingissä, Antti Herrala

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Sosiaalinen media ja tietoturva …

Sosiaalinen media ja tietoturva
Antti Herrala, Leader, IT Risk & Assurance, Ernst & Young


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  • 1. Social Media and enterprise Opportunities Social Media CRM Social Media for Internal Social Media Communication for Customer Social Media for Social Media for Feedbacks Internal Knowledge Public Relations Social Media for Sharing Social Media for Recruiting Social Media for Innovation and Branding and Crowd Sourcing Social Media for Marketing Social Media Internal TrainingsExternal Internal in theview Reputational Operational view Risks regarding Enterprise Risks regarding Social Media Social Media Social Regulations Engineering Security Compliance Privacy Strategic Risks regarding Risks regarding Social Media Social Media Risks 15.2.2013 2 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 2. Social Media Sites15.2.2013 3 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 3. Social Media risks and challenges Criminal hackers “re-engineering” confidential information • Hacked, faked or compromised corporate accounts • Viruses, malware, cross-site scripting and phishing • Failure to establish complete and fully compliant archiving and record-retention processes for corporate information shared on social media, especially in the health care, financial services and banking industries Do not ignore, limit, restrict!15.2.2013 4 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 4. Social media: opportunities and risksabound15.2.2013 5 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 5. Social Media and enterpriseWhich of the following controls have you implemented to mitigate the new orincreased risks related to the use of social media? 45 % Limited or no access to… 18 % 45 % Policy adjustments 72 % 40 % Security & social media… 67 % 32 % Monitoring of social… 26 % 11 % New disciplinary processes 5% Adjusted incident… 10 % 8% Global 20 % Finland None 3%15.2.2013 6 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 6. Social media without effective governance Management Marketing & Human Legal & Research & IT Security & Products &Communication Resouces Compliance Development Operations ServicesNo Social Media GovernanceBusiness networking Video-sharing Music-sharing Photo-sharing website website website website News and update- Email client and Social networking sharing website personal updates website website 15.2.2013 7 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 7. Social media with effective governanceGood Practices Social Media Strategy Good Practices Social Media Policies Social media strategy that covers the specific strengths and  Corporation-wide social media policy with regional weaknesses of the organization related to social media adaption if necessary Strategy is implemented through the social media policy  Social media policies for marketing and communication as well as for business and private use by all employees Management Marketing & Human Legal & Research & IT Security & Products &Communication Resouces Compliance Development Operations Services Good Practices Social Media Monitoring Social Media Governance Good Practices Social Media Awareness  Centralized overview of the organization‘s  All employees have access to the social official social media sites media policy and are regularly informed  Real-time monitoring of relevant keywords about the do‘s and dont‘s  Established incident managemen system  Testing of the policy through ethical adressing social media issues social engineering attacks etc. Business networking Video-sharing Music-sharing Photo-sharing website website website website Email client and News and update- personal updates Social networking sharing website website website 15.2.2013 8 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 8. Unlock potential benefits and address risk Social Media Unlock potential Excellence benefits: • Recognizing strategic Social Media opportunities Monitoring • Brand awareness Controls, Tools • Generate revenue • Social Media Effective Enhanced competitive advantage Awareness Trainings Social Media • Valued relationships • Efficient recruitment Social Media Governance Governance & Strategy • Cost reduction Framework • etc. Policies, Guidelines Control the Risks: Social Media Strategy • Strategic risks Vision, Goals, KPIs • Operational risks • Reputation risks Social Media • Legal risks Assessment SWOT Analysis • Confidentiality risks15.2.2013 9 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 9. Social Media governance maturity model15.2.2013 10 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media
  • 10. Thank you Antti Herrala IT Risk & Assurance Leader Advisory Services Email: antti.herrala@fi.ey.com Phone: +358 207 280 190 Mobile: +358 40 768 839715.2.2013 11 Liiketoiminnan lait -seminaari Turvallinen ja tehokas sosiaalinen media