We are pleased to bring you our
EY Alumni Connection
Welcome to the EY Alumni community. Your continued
success matters to EY. This community will provide you
with a lifelong opportunity to meet and learn from other
high-growth leaders, share experiences, identify new
business opportunities, receive support and gain valuable
insights. The community is also your gateway to EY’s
global network of resources, including EY professionals,
entrepreneurial studies and insights into sector trends.
publication! This material that you
will receive twice a year will keep
you up to date with the activity
of our Alumni community and will
bring you news from EY Romania.
Last year, we celebrated together EY’s 20 years
anniversary in Romania. It is impressive to look back
to all these years, to the complex projects we have
made possible and which have changed the market we
work in today. But, most importantly, it is impressive to
acknowledge all the people that have stood by us all this
We were only a handful back in ‘92 when we started.
Today, we have an extraordinary team of over 500
professionals. More than 1,600 auditors and business
advisors have been our colleagues during this time. This
is a strong alumni community, comprising some of the
highest performing business leaders and professionals in
Romania. I believe it is important that we keep in touch,
that we meet regularly and that we exchange ideas based
on our shared EY experience. We have made it a priority
to build our Alumni program into a genuine local business
What is new at EY Romania
Meeting with our Alumni
Who is who and who is new
What have we been doing this year
We hope that you continue to feel connected, inspired,
informed and supported by this EY program and by your
Are you subscribed?
Welcome, you’re in great company!
3. What is new at EY Romania?
Building a better working world
Several significant changes have taken place at EY in the
last few months. We have a new visual identity, a new
office headquarters in Bucharest and a new vision for the
Refresh and rebranding
On 1 July, we announced our global rebranding and
unveiled changes to our brand name, logo and tagline.
From now on, we will be known as EY and our tagline will
be the same as our purpose: Building a better working
world. We’re making these changes because, while we
have always had a strong brand, we recognize that it must
continue to evolve. We are living in a digital world and we
already use “ey” for our digital footprint. Shortening our
brand name provides consistency and ease of use for EY
practices around the world.
Moving up: Our new Bucharest office
On the same day we changed our name and logo, we
moved up the Bucharest skyline to a new headquarters in
Bucharest Tower Center, where EY occupies the top 5 top
floors. The new facility was specially designed to enable
the implementation of an innovative concept of work and
use of space that fosters collaboration, flexibility and
responsible use of resources.
EY Alumni Connection 2013
The concept, named Workplace of the Future, will
gradually be implemented by EY worldwide, at present
being operational in the U.S. and in several major markets
in the world. Romania is the first country in Central and
South-Eastern Europe, where the company applies this
new way of using the working space.
Our new office in Bucharest includes mobile work stations
to accommodate employees with flexible work programs,
informal meeting spaces and IT solutions to stimulate
collaboration and connectivity between teams from
Romania, employees traveling outside the office and those
in other countries.
We have launched Vision 2020, our purpose, ambition
and strategy for the next seven years and beyond. Every
day, thousands of EY professionals – and people from
other organizations around the world – engage in an
extraordinary range of activities that grow businesses
and economies. In a better working world trust increases,
so capital flows smoothly and investors make informed
decisions. Businesses grow sustainably, employment rises,
consumers spend and governments invest in their citizens.
A better working world also develops talent in all its forms
and encourages collaboration. The insights and quality
services that EY delivers help build trust and confidence
in the world’s capital markets and economies. We develop
outstanding leaders team up to deliver on our promises
to all of our stakeholders. By doing so, we play a critical
role in building a better working world for our people, our
clients and our communities.
Meet Mark Weinberger: our new Global CEO
As of 1 July 2013, our global leadership has changed.
After 12 years as Chairman and CEO, and 36 years
of service to EY, Jim Turley has stepped down from
his role. Mark Weinberger has formally taken over as
Global Chairman and CEO and will continue to lead us in
implementing our Vision 2020 strategy. Mark, 51, has had
a distinguished career with a track record of leadership
both inside and outside of EY.
Mark has previously served as the Global and Americas
Head of Tax. He has been a senior advisory partner for
many of EY’s largest clients and also served on the Global
Markets Executive and Global Public Policy Committees.
Mark was the Assistant Secretary of the US Treasury
under President George W. Bush and he was appointed
to the US Social Security Advisory Board by President
EY Romania average age of employees is 30. As
generation Y, those who were educated in the 2000’s and
grew in an environment with rapid cultural changes, gains
a growing share in the number of employees, we try to
meet their needs and expectations of flexibility in working
time and space, virtual collaboration and interaction.
4. Meeting with our Alumni
Alumni event 2013
Last year, on 16 November 2012, our Alumni community gathered to celebrate together with us EY’s 20 years
anniversary in Romania. It was a wonderful event, where we relived great memories. Over 150 people took part in
the celebration. Together, we built a huge magnetic puzzle which highlighted the landmark achievements that we all
contributed to along the years.
We are already planning our 2013 gathering, which this year will be on 15 November.
Our annual EY Alumni Party is a wonderful opportunity to network with your former
colleagues and to find out more about the innovative changes we are implementing in
our company at the moment.
Who’s who and
Important changes have also occurred in our local
leadership. As our leaders take on new regional roles,
other colleagues, who have constantly grown and
expanded their skills and responsibilities, have been
appointed in new partnership and leadership positions.
Our new Assurance leader
EY partner - was appointed leader of the Assurance
department starting with 1 July 2013. Anamaria takes
over the leadership of the largest department in the
company from Garry R. Collins, who will hold the position
of Country Professional Practice Director for Romania and
Rep. of Moldova.
“My career at EY has evolved continuously
with the new roles, projects and experiences
that the company has offered me. My
appointment as the head of the Assurance
department is a new stage and challenge
in my professional career. The mission I
have received and committed to for the
next years includes specific objectives for
attracting new clients from key industries,
consolidating the new services we offer in
Romania and developing the teams that we
have formed locally”, explains Anamaria.
EY Alumni Connection 2013
5. Our new law practice leader
Our new HR leader
one of the leading Romanian lawyers in M&A, Private
Equity, Real Estate, and Corporate Law, has joined EY as
Partner and Head of the Legal Services practice. In this
role, Dragoş will lead our company’s efforts to expand
market share, client portfolio and range of services.
is the new HR Director at EY Romania. Andreea takes over
the HR leadership from Alexandra Bebu, who has recently
joined the regional team of EY Talent Management in
Central and South Eastern Europe. Andreea joins us
from Tchibo, where she held the role of HR Director. Her
professional experience includes client serving and HR
roles, local and regional responsabilities in companies like
IBM and PayPoint.
“Armed with the international platform
that EY provides, the law firm can grow
exponentially in the medium and long term.
We are now working on growing the legal
areas that have potential, considering
the demand in the market and from our
existing clients. Business law went through
several interesting stages in recent years,
of which the most important saw firms
moving from a “one-stop shop” model to
hyper-specialization in few limited areas.
The financial crisis has shown up the
weaknesses of being too niche, too focused
on a few areas, and clients are seeking out
law firms which can provide a broader range
of advice, like EY”, Dragos said.
“The role of a HR Director in the
professional services area in Romania
is particularly complex, especially in
the current market conditions and for a
company with a portfolio of services like EY.
Recruiting, training and motivating 500 of
the best professionals in business consulting
in the country is a true challenge and a
reference project in my career, one that I
wish to successfully carry out”, explains
Newly appointed Partners and
has been named Partner in the assurance team of
EY Romania, the number of partners that are women
currently representing 25% of the total number of
partners at the local level.
Also starting 1 July, she has been appointed Executive
Director in the Assurance Department, after seven years
during which she has constantly contributed to the
development of the department’s portfolio.
“This new role in the executive team
represents a new professional stage and a
vote of confidence from EY and from my
Assurance colleagues. I am happy to be
able to further contribute to our practice’s
growth, through value-adding services for
our clients”, explains Felicia.
a leading tax advisor in Romania, has joined EY Romania
as Executive Director in the Tax department. He has over
16 years of experience in tax advisory, accounting, and
payroll outsourcing for various big companies.
“The Romanian fiscal framework has
continuously changed and evolved, and
this has prompted the need for growth and
diversification in tax advisory services.
Growth companies, foreign investors and
entrepreneurs need expert counsel as their
activities become more complex. I am glad
to join EY’s tax team and contribute to
reinforcing our tax assistance services on
the local market,” states Gabriel.
Newly appointed Senior Managers
Our colleagues, Ioana Birta, Raluca Drăgan, Silvia
Tălpeanu, Cristina Târziu, Andrei Raţiu, and Michele
Scataglini, have been promoted to Senior Manager
starting 1 July 2013.
Please join us in congratulating all our new leaders at EY
47 new-joiners this fall
47 new graduates have joined EY this fall, thus the
total number of the employees reaching 495 people.
Approximately 60% of the new employees have joined the
Assurance practice, while the rest of them are now part of
the Tax, TAS and Advisory departments.
The new recruits are among the most talented and
motivated graduates of 2013, taking into consideration
the great number of applications received and the fact
that Trendence ranks EY as third employer of choice for
Romanian graduates with high grades. Over 2000 of
students from Bucharest, Cluj-Napoca, Iaşi, Timişoara and
Oradea, applied this year for a job at EY.
“My appointment as a partner in the
company where I became a trained
professional is an important milestone in
my career. My new role means responsibility
in reinforcing the team, widening customer
base in key industries and improving the
quality of services for our customers” says
6. What have we been doing this year?
EY local studies
So far, 2013 has been our busiest year for local studies and surveys. We have positioned EY as a valuable source for
market insights, by developing 9 local surveys in 2013:
A vision for growth – Business
Entrepreneurs Speak Out 2013
Institutional Investors Survey 2013
A vision for growth – Mid-year
Romanian entrepreneurs access to
Corporate Social Responsibility
Capital Confidence Barometer for
Social media and the local business
Innovation in Romania as strategic
driver for business development
EY brings Entrepreneur
of the Year to Romania
This spring, EY Romania announced its affiliation to the
international program Entrepreneur Of The Year (EOY),
developed by our company world-wide. Starting with
2014, EY provides the opportunity for entrepreneurs in
Romania to participate in the largest and most prestigious
global business project dedicated to entrepreneurs.
“Entrepreneur Of The Year is our
global program designed to recognize
and reward successful entrepreneurs.
Moreover, it is an approach that
enables EY to provide a framework
in which entrepreneurs, consultants
and specialists from around the world
bring together ideas and insights about
entrepreneurship and the creation of an environment
where innovation and creativity can produce
prosperity. It fosters ideas, it creates a network of
future business opportunities to which Romanian
entrepreneurship will also contribute.”
CSR projects and initiatives
EY has become an active contributor to the local CSR
culture. This translates not only in the traditional
partnership with prominent NGOs and charity
organizations, but, most importantly, in our commitment
to play a leading role in assessing the Romanian CSR
EY is the only company that has designed a study which
positions CSR as strategic component on the local C-suite
agenda. This is why, we commit to developing the CSR
survey annually, so that we can present local CEOs and
CFOs with a relevant tool for including CSR in their
However, CSR is ultimately not about donations and
reports. It is about people getting involved in social
causes and volunteering for what they believe in. We have
initiated an internal group that our people can join and
help develop EY’s CSR activities. The committee has 13
members gathers periodically to brainstorm ideas about
how we can best get involved in the community life.
Country Managing Partner, EY Romania
This effort will build up throughout the year and we will continue to bring unique and timely information about the
local economy. You can access these valuable research studies by subscribing to our marketing communication,
EY Alumni Connection 2013
7. Charity “Craft the Joy – Enjoy sharing”
Craft the Joy was the EY CSR program that showed all
of us that auditors and consultants are the most creative
and generous people. They have taken the time out of
their busy season and personal lives to craft Christmas
decorations and bring the Holiday spirit to vulnerable
children. We designed Craft the Joy in two stages:
EY has build a solid partnership with Hospice Casa
Speranţei, through which we contribute to a variety of
charity sporting events every year, such as the karting
competition, the charitable football championship and the
table tennis one. For the past two years, the EY team has
had outstanding results at the Football Cup. Furthermore,
Our Assurance colleague and Balkans swimming
champion, Cătălin Cosma, represented EY at this year’s
Hospice Ultra Swim Challenge. Additionally, 12 EY
colleagues from all service lines have brought impressive
results from the International Half-Marathon in Bucharest
Stage 1. 40 EY people took part in two crafts workshops,
where they learned to create Christmas decorations from
wood, napkins and acrylic paint. Over 300 decorations
resulted from these workshops.
Stage 2. The EY hand-made Christmas market opened
between 11 and 14 December. All EY people in the
Bucharest office visited the market and bought the
products of their colleagues’ work and creativity. Over
120 people visited the market and on the third day it was
sold out, with a turnover of RON 3,750.
The money collected were donated together with a
Christmas tree to the children at “Buburuza” orphanage in
Craft the Joy brought us a lot of wonderful things, but,
most importantly, it offered us:
▷▷ he occasion to contribute in a time when everyone
feels the need to be more generous
▷▷ he chance to help vulnerable children by rediscovering
a simple pleasure from our own childhood
▷▷ he context to create something tangible, as a diversity
from our profession, where we deal with abstract
Following these successes, we have established the EY
sport “tribes”, through which our colleagues can get
involved in many sporting and social initiatives, promoting
a healthy life-style and a responsible civic conduct.
Therefore, during the last few weeks colleagues from
different departments joined sports like soccer, running,
tennis, boating or cycling:
▷▷Soccer: Our team proudly represented EY in the ‘Cornel
Dinu’ Footbal Cup competition, that scheduled the first
round of games on 8 September 2013 and lasted until
the beginning of November.
▷▷Running: Colleagues from Advisory, Tax & Legal, and
Business Development participated at the Casiopeea
Cross which every year brings to our attention the
breast cancer issue.
▷▷Tennis: The EY team made of Lars Wiechen and
Constantin Magdalina played against three teams at
Corporate Sports championship.
▷▷Cycling: Our team participated in a mountain-bike relay
competition organized at the Comana Natural Park,
consisting of a 3-lap relay, each lap having a length of
8.5 km and ranked in the first half among the 30 teams
Growing a new generation of business
EY has committed to supporting the growth of a new
generation of leaders and business professionals. As
part of this commitment, we develop strategic programs
and initiatives with students associations, NGOs and
The initiatives we developed with partners such as
ASE Bucharest, Emanuel University in Oradea, West
University Timişoara, Babeş Bolyai University in Cluj, VWI
Estiem student association, Junior Achievement and
many others, we were able to interact with over 2,000
students and young professionals in the entire country.
Our colleagues volunteered their time and knowledge
to offer them interactive training sessions, workshops
and internships throughout 2013. As the new academic
year begins, we will further expand and build on these
successful education programs.
“Stand Out” book launch
EY and Publica launched a unique personal development
book, signed by Marcus Buckingham. After just one month
on the library shelves, “Stand Out” was already in Top 3
Since its launch, we have offered the book as a prize to
students and high school pupils who participate in our
programs and competitions. You can buy it online or in
any large library chain.
▷▷Dragon Boat: The EY Vikings team, consisting of 14
of our colleagues, participated at a traditional Chinese
boat racing on lake Herastrău, winning the third place in
the 1000m long course and the fifth place in the 250m
and 500m short courses.
EY Alumni Connection 2013
EY has committed to a strong evolvement in building
the entrepreneurship culture in Romania, by powering
strategic programs in partnership with major professional
associations and business leaders:
EY marks a staggering growth in the
Trendence Graduate Barometer 2013
EY is playing an active part in Romanian Business
Leaders’ (RBL) Ubercool Antreprenor program, raising
the awareness among high-school students regarding
entrepreneurship as a career alternative. This spring,
the program included a road-show in 10 major Romanian
cities, where our leaders participate in:
▷▷ ocal press conferences
▷▷ nformal meetings with local entrepreneurs
▷▷ nteractive sessions with 100 high-school students in
This is another high-level RBL program, in which EY has
taken an active role. The program aims at improving the
legislative process through which young entrepreneurs
can access state subsidies for starting a business. Program
partners are working closely with various state institutions
by offering insights and support, in order to improve
entrepreneurs’ access to financing under GD 6/2011.
The Family Business Network
We are talking the first steps to strengthen our ties
with the renowned Family Business Network, which has
recently opened a chapter in Romania. This could be a
relevant partnership since EY has a well established Family
Business Center and set of services.
EY Alumni Connection 2013
EY is the 3rd top employer in Europe in terms of
employer brand attractiveness. In Romania, EY recorded
a staggering growth in 2013, from the 28th to 11th
position. We’re exceeding popular local employer brands,
such as Vodafone, Petrom and Apple. Furthermore,
Trendence ranks EY as third employer of choice for
Romanian graduates with outstanding academic results.
Trendence Graduate Barometer is the largest, most
comprehensive employer branding study: over 300,000
students at 1,000 universities across Europe took
part in the survey this year. The selection process and
cooperation with partner universities has transformed
Trendence into the most important measurement of
employer branding in Europe and Romania over the past
ITR names EY the Transfer Pricing Firm of
the Year in Romania
Ernst & Young was named Transfer Pricing Firm of the
Year in Central and Eastern Europe (Romania , Bulgaria,
Czech Republic, Slovak Republic and Slovenia) by the
International Tax Review (ITR) - one of the world’s
leading magazines dedicated to international tax strategy.
The prestigious 2013 ITR European Tax Awards was held
in London on 15 May, demonstrating excellence and
innovation in tax work across Europe.
EY is no. 1 on Facebook
With over 9,500 fans on our Facebook page in Romania
and an impressive engagement rate, EY is currently
ranked as the no.1 consulting company brand on Facebook
in our country.
9. People programs
EY Soft Skills Academy
1 July was a very special time for EY Romania. Not only
did we move up the Bucharest skyline and get a fresh
look, but 1 July was also the day when we premiered
our new singing band! EY Beats, as the band was named
following an internal name contest, ended the day with an
electrifying concert at Puzzle Pub, where we celebrated
our so many beginnings.
To help maintain a healthy and smooth working
environment, this year, we launched a new personal
development program for our people at EY Romania,
called EY Soft Skills Academy. During May and June 2013,
our colleagues were invited to take part in a diversity of
soft skills sessions that offered them first-hand tips and
applications on how to shape the building blocks of our
Over 130 people have participated in the Soft Skills
Academy sessions - from communication patterns, to time
management, motivation, leadership and presentation
skills - acquiring informative knowledge in the purpose
of self-enrichment and dealing with the external world
of clients, working in a collaborative manner with their
colleagues or even improving communication in their
The list goes on, as the program continues this autumn
with new personal branding sessions that are opened to
people outside EY, including our Alumni. You can request
more information about accessing the EY Soft Skills
Academy at firstname.lastname@example.org
EY Alumni Connection 2013
Colleagues in Bucharest know them as EY consultants,
they have seen them sing together just for fun at our
Summer and Christmas parties. What no one knew is that
for several months they had been renting a studio and
rehearsing every weekend to put together EY Beats:
▷▷Lead singer: Mădălina Cristea, Legal Assistant
▷▷Lead guitar: Andreea Bendovschi, Advisory Senior
Oana Ciurez, Tax Senior Associate
Răzvan Ungureanu, Tax Senior
After their debut concert, they are now back in the studio,
rehearsing for their new stage appearance.
10. Are you subscribed?
If you are not receiving our regularly published alumni
newsletters and business alerts, please let us know and we
will place you on our distribution lists.
We have created a dedicated alumni group on LinkedIn
called EY Romania Alumni. Make sure that you register
with the group as soon as possible and join the 120
former colleagues that are already members.
If you are interested in any additional industry news or
other specific publications, feel free to contact us. We
will gladly support you with available thought leadership
Elena Badea, Head of Market Enablement
Tel: +40 21 402 4000
EY Alumni Connection 2013