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HS News Digital Network Pitch Deck

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  • 1. Hispanically Speaking Digital Media HSNews.com 1 Wednesday, August 7, 2013
  • 2. HSNews.com 2 39.4 Million # Latinos on Line & Growing Wednesday, August 7, 2013
  • 3. www.HSNews.com 3 21 Million # Latinos Seeking Hispanic Content Sites $448 Million MarketValue Source:AdAge 2013 Hispanic Fact Pack Wednesday, August 7, 2013
  • 4. www.HSNews.com 4 # of Online Digital Media Brands for/about Latinos 0 Wednesday, August 7, 2013
  • 5. 5 for Females 18-24 $ 300 M for African American Market for Twenty Somethings for Fashion/Beauty Lifestyle for Males 18-35 for Millennia's 32 and younger for Wellness Enthusiasts $ 700 M $ 250 M $ 318 M $ 10 M $ 500 M $ 140 M For Latino Demographic.... NADA, ZILCH, NOTHING Until Now THERE IS: for Sports Enthusiasts $ 220 M Market Value Wednesday, August 7, 2013
  • 6. 6 #1 Independent Latino Content Provider and We Just Got Started! Wednesday, August 7, 2013
  • 7. Hispanically Speaking Digital Media 7 10 Sections 40 Verticals 30,000+ articles Strategy * Expand Content Offerings * Enhance Brand Development * Convert Readers to Users to Consumer * Become #1 Digital Brand for Latinos Original Content Contributors Network Home to Leading Latino Voices Business Model * Digital Advertising Sales * Content as Advertising * Affiliate Programs * Culturally Anchored E- Commerce Competitive Edge * Unique Strategy * First to Market * Market Leader with Strong Traction * Scalable, Cost-Effective Customer Acquisition Wednesday, August 7, 2013
  • 8. Hispanically Speaking Digital Media • MarketValidation • First to Market, Quickly Garnered Critical Mass • Created Sought After, Award - winning Editorial Content • Over 1M Filled Ad Impressions/ month • Created Preferred Online Casa for Leading LatinoVoices What We’ve Done Where We Are 8 • 6.0M PageViews since Inception,250K Uniques per Month • 30,000 Site Members and Growing • Operating within 2 large Opportunity Markets: Hispanic and Digital • Reaching Target Market: Upscale Latinos, 25-59, $50,00-$100,000 • 12K Monthly Burn Rate; $2.1M Market Value • Currently More Online Readers than Chicago Tribune’sViveloHoy.com, & All Chicago Spanish Dailies Wednesday, August 7, 2013
  • 9. Hispanically Speaking Digital Media • #1 Digital Brand For/About Latinos • Boost Content Offerings, Dramatically Increase Traffic and Enhance Monetization • Build ContentVertical into Culturally Anchored E-Commerce and Prove Revenue Model Within 18 months • Hire COO, Developer and Form Advisory Board • Leverage Latino Market Place Expertise • Conservative Estimated MarketValue of $40M inYear 5 Where We’re Going 9 Wednesday, August 7, 2013
  • 10. Hispanically Speaking Digital Media What We Need: 10 $500K to $1.0M The Numbers: Year 2Year 1 Year 3 Year 4 Year 5 Users/mo Revenue EBITDA MarketValue Investment $1.0M Flat CPM $12 MarketValue $7/UV + 3x Earnings Conservative Case Scenario Assumptions: 500K 1.5M 2.5M 3.75M 5.0M 420K <120K> 1.32M 540K 2.53M 1.02M 3.77M 2.57M 6.12M 3.72M $3.9M $11.3M $39.3M$29.6M$18.89M Wednesday, August 7, 2013
  • 11. Meet The Players Estelle G.Walgreen EWalgreen@hs-news.com Estelle W. Co-­‐Founder,  Editor-­‐in-­‐Chief Martin K Programmer Cristian G Finance  Contributor Kim K. Co-­‐Founder La Communidad              Contributors Nicole L.      Editorial Dena M. Health  Contributor Elizabeth L Education  Contributor Jessie R.    Editorial Alfredo L Sports  Contributor 11 Wednesday, August 7, 2013