2010 TACC HRT

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Pensacola Convention and Visitors Bureau presentation to H.R.T. on media overview

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  • 2010 TACC HRT

    1. 1. VISIT PENSACOLA Pensacola Beach • Perdido Key
    2. 2. Tourism Economy 3.5 Million Overnight Visitors $527 Million in Direct Spending $131 Million in Lodging Spending 20,000 Local Jobs
    3. 3. TIA Research - - TIA Research 2010 Forecast 2010 Forecast “A“A lot like 2009” lot like 2009” • American’s not giving up travel – have downsized • 30% taking fewer trips • 15% staying in less expensive lodging • 12% spending fewer nights • 12% will travel a shorter distance • 450 million unused vacation days
    4. 4. TIA Research - 2010 Forecast “A lot like 2009” • 87% look for package deals to save $ • 84% plan to spend same as 2009 • 65% comparison shop pricing • 64% more day or 1-night trips
    5. 5. Tourism Indicators Escambia County #6 – Auto Destination #7 – Air Destination Visit Florida 2008 Visitors Study
    6. 6. Target Market I-10 / I-65 corridor
    7. 7. Media Flow Chart
    8. 8. TIA/American Express “The Ideal American Vacation Trip” • Family Centered – Together Time • Rest and Relaxation • Authentic experiences • Different culture • Local flavor • Beaches #1 destination
    9. 9. Leisure Print Ads
    10. 10. World Class. World Renown. Hands-on History. Escape to Our Island. Test your skills in our flight From Spanish buccaneers to modern Brillant, white-sand beaches, national simulators, catch an IMAX® movie, fighter jets and hands-on archealogical parks, spectacular lodging deals, and explore more than 150 aircraft and digs, visitors can explore 450 years of FREE year-round concerts and special walk through Home Front USA and history and experience the rich culture events. Indulge yourself and your family. other incredible exhibits. and heritage of Pensacola. 800-327-5002 800-874-1234 800-328-0107 Leisure Print Ads NavalAviationMuseum.org VisitPensacola.com VisitPensacolaBeach.com
    11. 11. Weddings Brochure
    12. 12. Meetings Print Ad
    13. 13. Group Tour Print Ad
    14. 14. Web Banner Ad
    15. 15. Web Banner Ad
    16. 16. Festivals and Events - Web Banner Ad
    17. 17. Festivals & Events Ads
    18. 18. Festivals and Events - Web Banner Ad
    19. 19. Festivals & Events Ads
    20. 20. Directional Billboard
    21. 21. Visitor Guide
    22. 22. E-news
    23. 23. Does work?
    24. 24. We think so!
    25. 25. Pensacola Celebrity Chefs Magazine Ad Pensacola Celebrity Chefs.com Wine Tasting evite
    26. 26. New Website - 2010
    27. 27. New Website - 2010
    28. 28. 2010 Co-op Program
    29. 29. VISIT PENSACOLA Pensacola Beach • Perdido Key

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