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2010 TACC HRT
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2010 TACC HRT

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Pensacola Convention and Visitors Bureau presentation to H.R.T. on media overview

Pensacola Convention and Visitors Bureau presentation to H.R.T. on media overview

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  • Transcript

    • 1. VISIT PENSACOLA Pensacola Beach • Perdido Key
    • 2. Tourism Economy 3.5 Million Overnight Visitors $527 Million in Direct Spending $131 Million in Lodging Spending 20,000 Local Jobs
    • 3. TIA Research - - TIA Research 2010 Forecast 2010 Forecast “A“A lot like 2009” lot like 2009” • American’s not giving up travel – have downsized • 30% taking fewer trips • 15% staying in less expensive lodging • 12% spending fewer nights • 12% will travel a shorter distance • 450 million unused vacation days
    • 4. TIA Research - 2010 Forecast “A lot like 2009” • 87% look for package deals to save $ • 84% plan to spend same as 2009 • 65% comparison shop pricing • 64% more day or 1-night trips
    • 5. Tourism Indicators Escambia County #6 – Auto Destination #7 – Air Destination Visit Florida 2008 Visitors Study
    • 6. Target Market I-10 / I-65 corridor
    • 7. Media Flow Chart
    • 8. TIA/American Express “The Ideal American Vacation Trip” • Family Centered – Together Time • Rest and Relaxation • Authentic experiences • Different culture • Local flavor • Beaches #1 destination
    • 9. Leisure Print Ads
    • 10. World Class. World Renown. Hands-on History. Escape to Our Island. Test your skills in our flight From Spanish buccaneers to modern Brillant, white-sand beaches, national simulators, catch an IMAX® movie, fighter jets and hands-on archealogical parks, spectacular lodging deals, and explore more than 150 aircraft and digs, visitors can explore 450 years of FREE year-round concerts and special walk through Home Front USA and history and experience the rich culture events. Indulge yourself and your family. other incredible exhibits. and heritage of Pensacola. 800-327-5002 800-874-1234 800-328-0107 Leisure Print Ads NavalAviationMuseum.org VisitPensacola.com VisitPensacolaBeach.com
    • 11. Weddings Brochure
    • 12. Meetings Print Ad
    • 13. Group Tour Print Ad
    • 14. Web Banner Ad
    • 15. Web Banner Ad
    • 16. Festivals and Events - Web Banner Ad
    • 17. Festivals & Events Ads
    • 18. Festivals and Events - Web Banner Ad
    • 19. Festivals & Events Ads
    • 20. Directional Billboard
    • 21. Visitor Guide
    • 22. E-news
    • 23. Does work?
    • 24. We think so!
    • 25. Pensacola Celebrity Chefs Magazine Ad Pensacola Celebrity Chefs.com Wine Tasting evite
    • 26. New Website - 2010
    • 27. New Website - 2010
    • 28. 2010 Co-op Program
    • 29. VISIT PENSACOLA Pensacola Beach • Perdido Key

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