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We Are Qype
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  • Cover
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype & Nokia Graphic! Our exclusive offer for NOKIA / Richard
  • Qype Mediadata (relevant numbers split key markets/european wide) / Richard

Transcript

  • 1. The best way tofind the right place!
  • 2. Meet QypeQype allows cunsumers to share the experience theyve hadwith your business & lets business owners share info abouttheir company online and mobile.Europe„s largest local review site: digital, mobile, events Qype employs over 150 people from 17 different nationalities We have offices in London, Paris, Madrid, Berlin and Hamburg 2
  • 3. We have 13.5 million points of interest 200,000 locationsIn nearlyworldwide, from Amsterdam to Zurich… Confidential Offer
  • 4. Over 750,000 businesses have been reviewed.Over 350,000 business ownershave claimed their listings and engaged on Qype. Confidential Offer
  • 5. A new review is writtenevery 30 seconds. Confidential Offer
  • 6. Our users have generatedOver 5 million reviews,comments, photos and check-insacross 12 European languages
  • 7. Making us Europe’slargest local review site.Confidential Offer
  • 8. A Summary 8 Languages >171,000 Cities covered >400% YoY Growth of monetized businesses >220% YoY Growth of mobile app installations >12 Million Potential paying merchants in market 2.4 Million User reviews on Qype 17 Million Average unique users per monthC o n f i d e n t i a l O f f e r 8
  • 9. TimelineGrowth Launch of Android app Aquisition of December Cooledeals Qype integration Launch of 2010 March 2011 into BMW iDrive Launch of Qype Italy Launch of September 2011 iPhone app August 2009 Brazil online sales Launch of first Launch of Qype UK May 2008 Launch of January 2011 website in Germany March 2006 July 2007 BlackBerry Launch of app Qype Spain June 2010 Launch of September 2008 Awarded the Red Qype France Herring Europe January 2008 award March 2007 1.8M reviews 1.4M reviews May 2011 October 2010 931K reviews October 2009 333K reviews Reviews are 74K reviews October 2008 integrated in Google October 2007 Founded by Stephan Uhrenbacher with Search & Map angel funding from Axel Schmiegelow & October 2006 BrainsToVentures December 2005 2006 2007 2008 2009 2010 2011 2012 Time Qype has continuously expanded its coverage across Europe and diversified its platform and mobility functions since its foundation in 2006 C o n f i d e n t i a l O f f e r 9
  • 10. PositioningC o n f i d e n t i a l O f f e r 10
  • 11. The Markets Explodes Rapid smartphone growth European mobile subscribers in 3G & 4G segments 1,000 942 38.3% 800 40% 855 CAGR: 30.8% 800 758 23% 600 25.1% 30% 657Smartphone Units (M) 600 517 in million 18.2% 400 13.6% 20% 400 377 279 200 10% 200 0 0% 0 2009 2010 2011E 2012E 2013E 2010 2011E 2012E 2013E 2014E 2015E 2016E North America Western Europe Western Europe Eastern Europe Asia/Pacific & Japan * RoW Favorable mobile market environment for Qype Qype is benefiting from an imminent trend-shift from web to mobile C o n f i d e n t i a l O f f e r 11
  • 12. Our Model User and merchant generated content interact to create value to both groups Shop Info Trusted - Photos Recommendations Offers Rating Newsfeeds Likes & Tweets Local Merchants User Community Qype creates VALUE for local businesses & the user community by enabling trusted commerce.C o n f i d e n t i a l O f f e r 12
  • 13. SoLoMo Macro Topic trend Selected indicator Qype feature Connect, review, follow, check-in, SOcial 84% of European internet users use social networks1 communicate, etc. LOcal 20% of searches engine queries are for nearby businesses2 Geo-local search capabilities Search + 50% of German people do online search to prepare their ROPO features, promotions, deals, Commerce local purchases3 bookings 22.5% annual growth in European 3G & 4G subscriptions Multi-platform infrastructure supporting MObile between 2010-164 all devices Sources: 1: comSore, 2011; 2: BIA/Kelsey 2011; 3: TNS, 2009 4: eMarketer, 2010; The Company; *Social-Local-MobileC o n f i d e n t i a l O f f e r 13
  • 14. Social and Local Search Reviews Deals SOCIAL LOCAL 1 2Trusted opinion exchange Local search Communication Bookings s 3 4 Connecting with the community Local commerce Social Blogging Forums Check-ins mediaC o n f i d e n t i a l O f f e r 14
  • 15. Developments 2012 “Beam” release - “most innovative Android app” “Beam” release - chosen as “most innovative Android app” Beam & social stream integration planned for end of February. Presented on Mobile World Congress in Barcelona promoted by Google “Beam” HP WebOS Tablet APP Funded Nokia QT applicationC o n f i d e n t i a l O f f e r 15
  • 16. Qype and Mobile 16
  • 17. Qype and Mobile Over 300K reviews Over 3.0M users written from mobile &access Qype from mobile strongly increasing Connectivity Mobility Approx. 3.0M 220% YoY growth apps installed of mobile installations Reach More than 25% of QypeApprox. 15% of all German Convenience reviews written on mobile iPhone users have QypeC o n f i d e n t i a l O f f e r 17
  • 18. Meet the Qypers 18
  • 19. The People Gender Income Education 54% female, 46% male Age 32% earn more than € 3.000 monthly 44% have high school or higher 69% of users are between 20 and 49 years old  They have very high levels of discretionary income  They‘re well travelled and interested in trying new thingsC o n f i d e n t i a l O f f e r 19
  • 20. Qype: Webtraffic 2011 25 million monthly visits Up to 50 million page views The dominant European player by a long stretch! C o n f i d e n t i a l O f f e r 20
  • 21. Qype: Web Target by city: London, Hamburg, Paris etc. Target by area: Le Marais, Shoreditch, Altona etc. Target by category; education, events, sport, eati ng & drinking etc. C o n f i d e n t i a l O f f e r 21
  • 22. Qype: Popular Categories Other 6% Travel & Hotel Shopping 7% 21%Qypers are overwhelmingly anentertainment consumer Nightlifeaudience 8% Auto 4% Health 5% Arts, Entertainment & Events 7% Restaurants 30% Beauty & Fitness Home & 6% Local Services 6%C o n f i d e n t i a l O f f e r 22
  • 23. Qype: Audience By Country Rest of Europe Germany France UKC o n f i d e n t i a l O f f e r 23
  • 24. Qype: Newsletters 440K German newsletter database 350K UK-wide newsletter database 35K London newsletter database 195K French newsletter database 60k Spanish newsletter database Display placements available in all newsletters Solus advertorial newsletters availableC o n f i d e n t i a l O f f e r 24
  • 25. Qype: Social Social media: all commercial partnerships include promotion via social media “Buzz monitoring” available for all commercial partnerships Use our social channels to grow your ownC o n f i d e n t i a l O f f e r 25
  • 26. Case StudiesGlobal Reach 26
  • 27. Global Reach Real world events in dozens of European locations Invite only, targeting key influencers Publicised across the site, blogs, Twitter, Facebook and newsletters Guaranteed post-event activity across multiple platforms Generating reviews and word of mouth Watch the video from the recent food blogger event with Jamie Oliver s Recipes in Brighton Confidential Offer 27
  • 28. The Power of Reviews 28
  • 29. The Power of Reviews[Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010] Confidential Offer 29
  • 30. #WeAreQype