@Evrythng© Evrythng Limited | 2014
© Evrythng Limited | 2013
COMMERCIAL AND CONFIDENTIAL
THE INTERNET OF EVERYTHING
Every ...
@Evrythng© Evrythng Limited | 2014
EVRYTHNG makes products smart, interactive and
trackable by connecting them to the Web.
@Evrythng© Evrythng Limited | 2014
One trillion connected
devices by 2015.
Source: IBM Investor Briefing ‘Making Markets: S...
@Evrythng© Evrythng Limited | 2014
You won’t need to hunt anxiously
for your missing shoes in the
morning, you’ll Google t...
@Evrythng© Evrythng Limited | 2014
Global economic opportunity
@Evrythng© Evrythng Limited | 2014
Smart machines
@Evrythng© Evrythng Limited | 2014
New connected business models
Real-time risk-adjusted, pay-as-you-go insurance.
@Evrythng© Evrythng Limited | 2014
Smart Pills
@Evrythng© Evrythng Limited | 2014
People + Things
@Evrythng© Evrythng Limited | 2014
The charge will be completed by 2:15am.
Is that OK? See you tomorrow.
A social car
“
”
@Evrythng© Evrythng Limited | 2014
New connected interfaces
@Evrythng© Evrythng Limited | 2014
New connected interfaces
@Evrythng© Evrythng Limited | 2014
Wifi Hockey Light
@Evrythng© Evrythng Limited | 2014
Smart things for simpler, more social lives
@Evrythng© Evrythng Limited | 2014
Without re-engineering the products
@Evrythng© Evrythng Limited | 2014
How it works.
@Evrythng© Evrythng Limited | 2014
So what does this mean for consumers + brands?
WATCH VIDEO HERE: http://bit.ly/77secs
@Evrythng© Evrythng Limited | 2014
CH.LINKEDIN.COM/IN/CONNECTEDBEING
Unique ID is the key	
  
www.facebook.com/[Andy’sNiko...
@Evrythng© Evrythng Limited | 2014
The consumer experience
1. Product ID
Product has unique identity tag or
identified at a...
@Evrythng© Evrythng Limited | 2014
Imagine any
product
with its own
digital life.
@Evrythng© Evrythng Limited | 2014
Digitally extend the brand through products
Add a digital trigger to
each product so
co...
@Evrythng© Evrythng Limited | 2014
“Once you have established a direct
relationship with a consumer, you
don’t need to adv...
@Evrythng© Evrythng Limited | 2014
PEOPLE + THINGS
EVRYTHNG LTD
London UK, Zurich Switzerland, Los Angeles USA
evrythng.co...
@Evrythng© Evrythng Limited | 2014
The power of real time data.
@Evrythng© Evrythng Limited | 2014
@Evrythng© Evrythng Limited | 2014
Andy Hobsbawm
Founder & CMO
Info@evrythng.com
Thank you
Slides available on
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EVRYTHNG: The Internet of Everything - Tech Transformation Forum IoT Week

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Check out our CMO's Andy Hobsbawm presentation from the Tech Transformation Forum - London IoT Week - on 18th of June 2014.

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EVRYTHNG: The Internet of Everything - Tech Transformation Forum IoT Week

  1. 1. @Evrythng© Evrythng Limited | 2014 © Evrythng Limited | 2013 COMMERCIAL AND CONFIDENTIAL THE INTERNET OF EVERYTHING Every physical thing with an identity on the Web 18th June, 2014 Andy Hobsbawm, Founder & CMO @Evrythng © Evrythng Limited | 2014
  2. 2. @Evrythng© Evrythng Limited | 2014 EVRYTHNG makes products smart, interactive and trackable by connecting them to the Web.
  3. 3. @Evrythng© Evrythng Limited | 2014 One trillion connected devices by 2015. Source: IBM Investor Briefing ‘Making Markets: Smarter Planet’
  4. 4. @Evrythng© Evrythng Limited | 2014 You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them. “ ” Source: Bruce Sterling, ‘Shaping Things’ Real objects part of the real-time web  
  5. 5. @Evrythng© Evrythng Limited | 2014 Global economic opportunity
  6. 6. @Evrythng© Evrythng Limited | 2014 Smart machines
  7. 7. @Evrythng© Evrythng Limited | 2014 New connected business models Real-time risk-adjusted, pay-as-you-go insurance.
  8. 8. @Evrythng© Evrythng Limited | 2014 Smart Pills
  9. 9. @Evrythng© Evrythng Limited | 2014 People + Things
  10. 10. @Evrythng© Evrythng Limited | 2014 The charge will be completed by 2:15am. Is that OK? See you tomorrow. A social car “ ”
  11. 11. @Evrythng© Evrythng Limited | 2014 New connected interfaces
  12. 12. @Evrythng© Evrythng Limited | 2014 New connected interfaces
  13. 13. @Evrythng© Evrythng Limited | 2014 Wifi Hockey Light
  14. 14. @Evrythng© Evrythng Limited | 2014 Smart things for simpler, more social lives
  15. 15. @Evrythng© Evrythng Limited | 2014 Without re-engineering the products
  16. 16. @Evrythng© Evrythng Limited | 2014 How it works.
  17. 17. @Evrythng© Evrythng Limited | 2014 So what does this mean for consumers + brands? WATCH VIDEO HERE: http://bit.ly/77secs
  18. 18. @Evrythng© Evrythng Limited | 2014 CH.LINKEDIN.COM/IN/CONNECTEDBEING Unique ID is the key   www.facebook.com/[Andy’sNikonD50]
  19. 19. @Evrythng© Evrythng Limited | 2014 The consumer experience 1. Product ID Product has unique identity tag or identified at an SKU-level using image recognition or barcode. 2. Personal ID Consumer connects using mobile device and social network login, mobile number or CRM Identity. 3. Personalization Our smart product profile delivers contextual & relationship-based Web experiences and captures analytics.   1. Product ID Product has unique identity tag or identified at an SKU-level using image recognition or barcode. 2. Personal ID Consumer connects using mobile device and social network login, mobile number or CRM Identity. 3. Personalization Our smart product profile delivers contextual & relationship-based Web experiences and captures analytics. Product Profile 2D Barcode NFC Tag Image recognition Barcode Embedded Chip Rules, Analytics n Data Aggregation n Real-Time Response
  20. 20. @Evrythng© Evrythng Limited | 2014 Imagine any product with its own digital life.
  21. 21. @Evrythng© Evrythng Limited | 2014 Digitally extend the brand through products Add a digital trigger to each product so consumers can ‘check-in’ and unlock useful, entertaining and social, experiences with every purchase using their smartphones. (Geo) Social Info on Your Condition (Geo) Social Healthy Local Food Warranties Manuals (Geo) Social Info Yo Cond (Geo) Social Hea Local Warranties Manuals Stories Friends Services Rewards Product
  22. 22. @Evrythng© Evrythng Limited | 2014 “Once you have established a direct relationship with a consumer, you don’t need to advertise to them.” − Stefan Olander, VP of Digital Sport, Nike. +
  23. 23. @Evrythng© Evrythng Limited | 2014 PEOPLE + THINGS EVRYTHNG LTD London UK, Zurich Switzerland, Los Angeles USA evrythng.com • @ConnectEvrythng • sales@evrythng.com © 2013 EVRYTHNG Ltd. All Rights Reserved. White Paper PRODUCT RELATIONSHIP MANAGEMENT™ Turning physical products into owned digital media DOWNLOAD HERE: http://bit.ly/PRM2014 OR SCAN:
  24. 24. @Evrythng© Evrythng Limited | 2014 The power of real time data.
  25. 25. @Evrythng© Evrythng Limited | 2014
  26. 26. @Evrythng© Evrythng Limited | 2014 Andy Hobsbawm Founder & CMO Info@evrythng.com Thank you Slides available on
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