EVRYTHNG: Guardian Media Summit 190314

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EVRYTHNG: Guardian Media Summit 190314

  1. 1. @Evrythng© Evrythng Limited | 2014 © Evrythng Limited | 2013 COMMERCIAL AND CONFIDENTIAL THE INTERNET OF EVERYTHING Every physical thing with an identity on the Web 19th March, 2014 Andy Hobsbawm, Founder & CMO @EVRYTHNG © Evrythng Limited | 2014
  2. 2. @Evrythng© Evrythng Limited | 2014 One trillion connected devices by 2015. Source: IBM Investor Briefing ‘Making Markets: Smarter Planet’
  3. 3. @Evrythng© Evrythng Limited | 2014 You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them. “ ” Source: Bruce Sterling, ‘Shaping Things’ Real objects part of the real-time web  
  4. 4. @Evrythng© Evrythng Limited | 2014 Global economic opportunity
  5. 5. @Evrythng© Evrythng Limited | 2014 Smart Pills
  6. 6. @Evrythng© Evrythng Limited | 2014 New connected business models Real-time risk-adjusted, pay-as-you-go insurance.
  7. 7. @Evrythng© Evrythng Limited | 2014 People + Things
  8. 8. @Evrythng© Evrythng Limited | 2014 Smart things for simpler, more social lives
  9. 9. @Evrythng© Evrythng Limited | 2014 CH.LINKEDIN.COM/IN/CONNECTEDBEING Unique ID is the key   www.facebook.com/[Andy’sNikonD50]
  10. 10. @Evrythng© Evrythng Limited | 2014 How it works.
  11. 11. @Evrythng© Evrythng Limited | 2014 WATCH VIDEO HERE: http://bit.ly/77secs
  12. 12. @Evrythng© Evrythng Limited | 2014 Imagine any product with its own digital life.
  13. 13. @Evrythng© Evrythng Limited | 2014
  14. 14. @Evrythng© Evrythng Limited | 2014 Digitally extend the brand through products Add a digital trigger to each product so consumers can ‘check-in’ and unlock useful, entertaining and social, experiences with every purchase using their smartphones. (Geo) Social Info on Your Condition (Geo) Social Healthy Local Food Warranties Manuals (Geo) Social Info Yo Cond (Geo) Social Hea Local Warranties Manuals Stories Friends Services Rewards Product
  15. 15. @Evrythng© Evrythng Limited | 2014 “Once you have established a direct relationship with a consumer, you don’t need to advertise to them.” − Stefan Olander, VP of Digital Sport, Nike. +  
  16. 16. @Evrythng© Evrythng Limited | 2014 mass produced, one size fits all customised, personalised static, analog, stand-alone dynamic, digital, connected customer adapts to product product adapts to the customer Personal . Dynamic . Adaptable  
  17. 17. @Evrythng© Evrythng Limited | 2014 The power of real time data.
  18. 18. @Evrythng© Evrythng Limited | 2014
  19. 19. @Evrythng© Evrythng Limited | 2014 Andy Hobsbawm Founder & CMO andy@evrythng.com skype: andyhobs +44 7775 638 460 Thank  you  

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