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Water Export Dag 2009
Klaas Knies                     Juni 2009
                                            ©
Water Export Dag 2009




Export, a matter of control
                               ©
Water Export Dag 2009




Export starts with

    5 P’s




                           ©
Water Export Dag 2009




Proper Preparation Prevents Poor
        Performance




                                   ©
Water Export Dag 2009



              Export is no order tap!

Export is think,


                   check and


        ...
Water Export Dag 2009




              The first questions are:
                     W.H.A.T.?


• Do we Want?
• What do ...
Water Export Dag 2009




Internal check up
External check up
Operational check up

  • Company objectives / goals
  • SW(...
Water Export Dag 2009




                   Teamwork

• Motivation by Communication
• Export checklist




              ...
Water Export Dag 2009




        USP (Unique selling point)



• Why me?




                                        ©
Water Export Dag 2009




                      Market




• Where?
• Who?
• Any movements?




                          ...
Water Export Dag 2009




               Export marketing
• Watch and Listen




                                         ...
Water Export Dag 2009




             Alertness


• Company
• Product
• Market
• Clients
• Finance
• Politics




       ...
Water Export Dag 2009




                   Risks




• Financial
• Legal
• Commercial




                              ...
Water Export Dag 2009




             Conflicts
• Prevent
• Defend




                                    ©
Water Export Dag 2009




             Training and coaching



• Update knowledge
• Secure experience
• Promote open mind...
Water Export Dag 2009




    Export is
fixing a job together!
                               ©
any questions?   ©
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Water Export Dag 26 juni 2009 Klaas Knies Watertechnologie

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Water Export Dag 26 juni 2009

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Transcript of "Water Export Dag 26 juni 2009 Klaas Knies Watertechnologie"

  1. 1. Water Export Dag 2009 Klaas Knies Juni 2009 ©
  2. 2. Water Export Dag 2009 Export, a matter of control ©
  3. 3. Water Export Dag 2009 Export starts with 5 P’s ©
  4. 4. Water Export Dag 2009 Proper Preparation Prevents Poor Performance ©
  5. 5. Water Export Dag 2009 Export is no order tap! Export is think, check and go! ©
  6. 6. Water Export Dag 2009 The first questions are: W.H.A.T.? • Do we Want? • What do we Have? • Are we Allowed? • Is there a Team? ©
  7. 7. Water Export Dag 2009 Internal check up External check up Operational check up • Company objectives / goals • SW(ot) • Marketing research (sw)OT • Market strategy • Marketing mix • Sales support • Delivery conditions ©
  8. 8. Water Export Dag 2009 Teamwork • Motivation by Communication • Export checklist ©
  9. 9. Water Export Dag 2009 USP (Unique selling point) • Why me? ©
  10. 10. Water Export Dag 2009 Market • Where? • Who? • Any movements? ©
  11. 11. Water Export Dag 2009 Export marketing • Watch and Listen ©
  12. 12. Water Export Dag 2009 Alertness • Company • Product • Market • Clients • Finance • Politics ©
  13. 13. Water Export Dag 2009 Risks • Financial • Legal • Commercial ©
  14. 14. Water Export Dag 2009 Conflicts • Prevent • Defend ©
  15. 15. Water Export Dag 2009 Training and coaching • Update knowledge • Secure experience • Promote open mind ©
  16. 16. Water Export Dag 2009 Export is fixing a job together! ©
  17. 17. any questions? ©
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