GNSS Opportunities in Location Based Systems (LBS) Presented at the: H2020 Workshop/GNSS opportunities in different Market Segments Prague, 14 January 2015

1. GNSS opportunities in Location Based Systems
Regina Kozyra
Market Development Department
14 January 2015

2. Outline
Further dynamic growth due to
emergence of new devices and
applications
GNSS remains the most used
location technology outdoors
Galileo value proposition in LBS
Other macro trends
Forecast for global smartphone
shipments
Almost 3 bln smartphones used in 2014
and Asia-Pacific driving the growth

3. In 2009 optimistic forecast for global smartphone
shipments was 450 million units in 2013…
Source: http://www.cellular-news.com/story/37002.php

4. …while in reality in 2013 IDC reported 1bln units
shipped
Source: http://www.idc.com/getdoc.jsp?containerId=prUS24645514

5. Almost 3 bln smartphones used in 2014 and Asia-
Pacific driving the growth
Source: GNSS Market Report issue 3, October 2013
0%
20%
40%
60%
80%
100%
0
1
2
3
4
5
6
7
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
GNSSpenetration
Units(billions)
Installed base of GNSS devices by region
EU27 North America Rest of the World GNSS penetration in installed base*
* Percentage of mobile subscriptions, portable computers, tablets, fitness and people-tracking devices that are GNSS-enabled

6. Further dynamic growth due to emergence of new
devices and applications
Navigation
Geo marketing and
advertising
Mapping&GIS
Safety and emergency
(eg. e112)
Enterprise applications
to improve productivity
Sports
Games and
augmented reality
Social networking
Smartphones dominate LBS (90%) but other platforms
emerging
3 bln mobile applications currently in use rely on positioning
information
Binoculars
Cameras
Wearables and
tracking devices
Personal computersTablets

7. GNSS remains the most used location technology
outdoors
Near Field
Communication
Accelerometer
Gyroscope
Camera
Magnetometer
Barometer
GNSS
Cell-ID
Bluetooth
Proximity
sensor
Wi-fi
Light sensor

8. Galileo value proposition in LBS
8
*Source: “Experimental Results for the Multipath
Performance of Galileo Signals Transmitted by GIOVE-
A Satellite“, Andrew Simsky, DavidMertens, Jean-Marie
Sleewaegen, Martin Hollreiser, and Massimo Crisci,
Septentrio, ESA, 2008
**Source: “Estimating the Time-To-First-Fix for GNSS
Signals Theory and Simulation Results”‘ Marco
Anghileri, Matteo Paonni, Stefan Wallner, José-Ángel
Ávila-Rodríguez, Bernd Eissfeller, Institute of Geodesy
and Navigation, University FAF Munich, Germany’
•Galileo in combination with other GNSS provides improved accuracy,
availability and allows for a faster time-to-first-fix*
Multi-constellation
• Galileo is expected to be the only GNSS providing Open Service
authentication, data encryption solutions enhancing GNSS reliability
and enabling commercially sensitive applications
Galileo OS Authentication
•The strength of Galileo signal, together with an advanced code
modulations, makes Galileo better mitigating multipath effects
(especially in E5, but also E1)**
Multipath Resistant
• Using the data-less signal with a 100ms length for the secondary code,
Galileo allows for an enhanced indoor penetration, improved
performances in urban canyon, better performances in noise
measurements and improved sensitivity in A-GNSS mode
Data-less signal of Galileo
Enhancement of
currently offered
services
Development of new
value-added
services

9. Other macro trends aim at ubiquitous positioning and
enhanced user experience to enable new apps
Big Data
Internet of
Things
Augmented
Reality
Earth
Observation
data for
consumer
applications
Indoor
Positioning

10. Question time
Thank you!