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EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience
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EDF2014: Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience

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Selected Talk by Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy at the European Data Forum 2014, 19 March 2014 in Athens, Greece: Toward Personal Big Data passing through user …

Selected Talk by Michele Vescovi, Researcher, Semantic & Knowledge Innovation Lab, Italy at the European Data Forum 2014, 19 March 2014 in Athens, Greece: Toward Personal Big Data passing through user Transparency, Control and Awareness: a Living-Lab Experience

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  • 1. GRUPPO TELECOM ITALIA Mobile Territorial Lab Toward Personal Big Data passing through user Transparency, Control and Awareness A Living Lab Experience Michele Vescovi Telecom Italia – SKIL michele.vescovi@telecomitalia.it Corrado Moiso – Telecom Italia – Future Centre Fabrizio Antonelli – Telecom Italia – SKIL Bruno Lepri – FBK John Henry Clippinger – MIT Media Lab, ID3
  • 2. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ M-Payments Sensors & «Wearables» Data from mobility Social Networks Interaction with traditional online services Data the essential resource inspiring innovation and novel business Profile, attributes, IDs
  • 3. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ The rapid evolution of the technology enabled the collection of highly dynamic Personal Data, describing the behavior of people in the real life (e.g. locations, communication patterns, social interactions, services usage, etc.) and rich contextual information. The evolution of Personal Data toward Personal (Big) Data Personal (Big) Data From a large number of user (as sensors)
  • 4. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ ... ... ORGANIZATIONS / OTT EXPLOITATION / BENEFITSUSERS The current «Organization-Centric» landscape Data owners (USERS) are out/excluded of the loop of Personal Data (PD) value chain and control, and so are many other actors. Non transparent PD management. More than 3 citizens on 4 lacks of trust!
  • 5. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ USER COMPANIES REVENUE SHARING PRODUCTION & SHARING OF DATA PERSONAL DATA MANAGEM. BETTER / PERSONALIZED SERVICES SELF QUANTIFICATION NOVEL BUSINESS OPPORT.s BUSINESS INTELLIGENCE. PUBLIC ORGANIZATIONS SMART CITIES APPLICATIONS/SERVICES ANALYTICS and TERRITORY UNDERSTANDING IMPROVE QUALITY and EFFICIENCY EXPLOITATION and MONETIZATION The proposal of a new «User-Centric» model for Personal Data Management Greater control over the life-cycle of their PD It complements the organization-centric model, does not replace it Baseline for a new fruitful and trustable data eco-system Many initiatives proposed the shift toward a different model (e.g. W.E.F.)
  • 6. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Personal Data Stores ... My Data Store Collect PD from Heterogenous sources Awareness Control Personal Data Store Social Value (Personal Big Data) Disclosure – Exploitation
  • 7. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ My Data Store Design Principles and Drivers 7Michele Vescovi – Telecom Italia, SKIL Data Legibility Participant Primacy Long Term Engagement Social Comparison Personally Meaningful Data as Triggers Personal Data Awareness
  • 8. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Control and Exploitation features fulfill User Primacy principle over the entire PD life-cycle (from collection to usage) 8Michele Vescovi – Telecom Italia, SKIL Deletion Area Sharing Area Collection Area
  • 9. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Increasing Awareness and Engagement and stimulate toward the Exploitation of PD 9Michele Vescovi – Telecom Italia, SKIL Detailed «Auditing» Views (raw/single data)
  • 10. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Increasing Awareness and Engagement and stimulate toward the Exploitation of PD 10Michele Vescovi – Telecom Italia, SKIL Aggregated Individual Views (charts, timelines, maps, clusters, …) Detailed «Auditing» Views (raw/single data)
  • 11. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Increasing Awareness and Engagement and stimulate toward the Exploitation of PD 11Michele Vescovi – Telecom Italia, SKIL Social Views (collaborative views, comparison, …) Aggregated Individual Views (charts, timelines, maps, clusters, …) Detailed «Auditing» Views (raw/single data)
  • 12. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ MTL Community Open infrastructure with (+100) real users in a real community for experimenting in a real living environment privacy-preserving Personal Data Management and exploitation of Personal (Big) Data A living Lab Experience (MTL) In cooperation with:
  • 13. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Main Goals of MTL 13Michele Vescovi – Telecom Italia, SKIL Understand people approaches, attitudes and feelings to user-centric Personal Data paradigm Explore Individuals’ Personal Data exploitation for self- empowerment and comparative behavioral analysis Increment people awareness on the value and potentials of their personal data Investigate the Personal Data ecosystem dynamics and identify opportunities, risks and balance between Personal Data protection and exploitation
  • 14. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Other data are collected through connected portable sensors Personal data are collected through smartphones The Experimental setting of MTL...
  • 15. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ Preliminary Outcomes 15Michele Vescovi – Telecom Italia, SKIL Are you satisfied of the experience with My Data Store? +3 +29 +54 -14 Ranked Critical Gained + Awareness Locations 1st 70% Phone Interactions (calls+sms) 4th 59% F2F Interactions (Bluetooth) 3rd 46% Expenses 2nd 41% Mood 5th 19% Approach to privacy of Personal Data changed: Absolutely: 10% Fairly: 25% (1 participant on 3 –slightly– changed her approach)
  • 16. Mobile Territorial Lab http://www.mobileterritoriallab.eu/ The construction of a fruitful ecosystem of “Personal Big Data”, passes through … 16Michele Vescovi – Telecom Italia, SKIL Individuals’ conscious and active participation to the ecosystem of Personal-Data (gaining benefits) Transparency in Personal Data management The “Big” is built from inclusion and participation “Elfu huanzia moja” – “Thousands start from one” Empowerment of individuals with the possibility of controlling and exploiting their Personal Data
  • 17. GRUPPO TELECOM ITALIA Mobile Territorial Lab Thanks Question time... Michele Vescovi Telecom Italia – SKIL michele.vescovi@telecomitalia.it

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