EDF2013: Talk of European Data Innovator Award Winner: Michael Gorriz, CIO of Daimler: From Old to New Economy

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Talk of European Data Innovator Award Winner: Michael Gorriz, CIO of Daimler, at the European Data Forum 2013, 9 April 2013 in Dublin, Ireland: From Old to New Economy

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EDF2013: Talk of European Data Innovator Award Winner: Michael Gorriz, CIO of Daimler: From Old to New Economy

  1. 1. Information Technology Management / 9th April 2013European Data Forum 2013From Old to New Economy
  2. 2. Information Technology Management | ITMAgenda223The Structural Change of the “Old Economy“The Four Principles of Linked Data1Evolution of the Internet Towards Linked Data4 Linked Data Activities @ DaimlerTechnological and Cultural Changes5Wrap-up: Some things to take away…6European Data Forum 2013 / Information Technology Management / 9th April 2013
  3. 3. Information Technology Management | ITM33The Structural Change of the “Old Economy”Manufacturing companies are facing an increasing digitalization oftheir products and processes» New Economy: Digitalization of Processes and Products «The Automotive Industry is subject to a profound structural changeComputer-Aided Design, Production Systems, Car-IT: IT is everywhere these daysCorporate IT needs to embrace this change“Linked Data“ and “Open Data“ are technologies to drive this changeOld EconomyEuropean Data Forum 2013 / Information Technology Management / 9th April 2013
  4. 4. Information Technology Management | ITM44Evolution of the Internet Towards Linked DataFrom a niche technology to mass medium1960The amount of data on the INTERnet and on our INTRAnets grows rapidlyData integration is of paramount importance for businessesWe need open standards for data integrationStandardization organizations, such as the W3C, are of maximum importance1990 2020# Sites/ NodesHTML SitesNetworked ComputersLinked DataPlease note: Gradient and extension of curves adapted for illustrative purposes.European Data Forum 2013 / Information Technology Management / 9th April 2013
  5. 5. Information Technology Management | ITMThe Four Principles of Linked DataMake use of Open Standards and Principles!5Principle #1: Principle #2:Use HTTP addresses so that people canlook up those names.Principle #3: Principle #4:When someone looks up such anidentifier, provide useful information,using the common W3C standards.Include links to other identifiers so thatpeople can learn even more about thesethings.Adapted on the basis of: Berners-Lee (2006): Linked Data, http://www.w3.org/DesignIssues/LinkedData.html (18.03.2013)Use unique identifiers as names foreverything.European Data Forum 2013 / Information Technology Management / 9th April 2013
  6. 6. Information Technology Management | ITM66Linked Data Activities @ DaimlerSeveral Proof of Concepts have been conductedThree Proof of Concepts conducted:Factual SearchContent ProcessesUser ExperiencePoC User Experience: Improvement ofMercedes-Benz WebsiteIntegration and evaluation ofvarious factual sourcesExtraction of vehicle concepts andattributes from existing dataAvailability of vehicle conceptsusing the search fieldA BRDFRDFDictionaries Product DataEuropean Data Forum 2013 / Information Technology Management / 9th April 2013
  7. 7. Information Technology Management | ITM77Technological and Cultural ChangesTransformation of the Enterprise is a reciprocal processTechnological ChangeUse open standards instead of proprietary technologiesPublish data and make it internally consumableBoost information qualityCultural ChangeGive up thinking in terms of “information silos“Build trust and reduce fear of data transparencyEstablish Crowd-Sourcing PrinciplesEuropean Data Forum 2013 / Information Technology Management / 9th April 2013
  8. 8. Information Technology Management | ITM88Wrap-up: Some things to take away…Please take advantage of the enormous potentials of Linked DataSystem A System CSystem BOpening and Linking “Information Silos”: What Linked Data can provide:Linked Data is a lean technology – itsaves resourcesLinked Data is sustainable andreliable – it makes use of the W3CstandardsLinked Data is flexible and applicationneutral – it can be used in variouscorporate domainsLinked Data drives the cultural changeof the EnterpriseEuropean Data Forum 2013 / Information Technology Management / 9th April 2013

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