24/05/2011 Sport09
Online News Audience Up 17% Consumer News Sources, 2001-2010 Percent (%) of adults Source:  Pew Research  An increasing sh...
In U.S., 31% Own Smartphones One-third of consumers have smartphones As of December 2010, nearly a third (31%) of all mobi...
La  realtà aumentata  ( augmented reality ,  AR ) è la sovrapposizione di informazioni ed elementi virtuali ad un flusso v...
Tipicamente per fare questo si usa un  marker il  software  (nel computer, nel sito o nell’applicazione) riconosce il mark...
Qualche esempio… Storia  http://www.youtube.com/watch?v=ND7abG0-Jnc Lego  http://www.youtube.com/watch?v=PGu0N3eL2D0  BMW ...
Quale proposta?  !!! Qualcosa   per noi Qualcosa per il cliente <ul><li>+ unica </li></ul><ul><li>non replicabile </li></u...
GRAZIE ! Sergio Venturetti Dati ricerca by HubSpot www.hubspot.com
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ARsport09

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ARsport09

  1. 1. 24/05/2011 Sport09
  2. 2. Online News Audience Up 17% Consumer News Sources, 2001-2010 Percent (%) of adults Source: Pew Research An increasing share of the US news audience turned to the internet in 2010, according to a new report from the Pew Project for Excellence in Journalism. Data from “State of the News Media 2011″ indicates in 2010, every news platform except for the internet saw audiences either stall or decline. Internet News Platform Grows 17% Pew data indicates the US audience for the internet news platform grew 17.1% between 2009 and 2010. Every other major news platform declined during that year. For example, the local TV audience declined the least among the other platforms at 1.5%, while the cable TV audience declined the most at 13.7%. News audience moves online
  3. 3. In U.S., 31% Own Smartphones One-third of consumers have smartphones As of December 2010, nearly a third (31%) of all mobile consumers in the US owned smartphones. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the US; namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27% of white mobile users reported owning a smartphone. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: The Nielsen Company
  4. 4. La realtà aumentata ( augmented reality , AR ) è la sovrapposizione di informazioni ed elementi virtuali ad un flusso video in tempo reale.
  5. 5. Tipicamente per fare questo si usa un marker il software (nel computer, nel sito o nell’applicazione) riconosce il marker e vi sovrappone il contenuto desiderato Oggi vengono riconosciute le immagini In mix con la geolocalizzazione
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  13. 13. Qualche esempio… Storia http://www.youtube.com/watch?v=ND7abG0-Jnc Lego http://www.youtube.com/watch?v=PGu0N3eL2D0 BMW http://www.youtube.com/watch?v=cTUJKvXIkSU BMW http://www.youtube.com/watch?v=P9KPJlA5yds ARhrrrr http://www.youtube.com/watch?v=cNu4CluFOcw Esquire http://www.youtube.com/watch?v=wp2z36kKn0s Zugara http://www.youtube.com/watch?v=NxQZuo6pFUw Kappa http://www.youtube.com/watch?v=p-8NGn3tIlM Pringles http://www.youtube.com/watch?v=deUDtw_GHew Pringles http://www.youtube.com/watch?v=kAiGOr938qQ Layar http://www.youtube.com/watch?v=b64_16K2e08 Tube http://www.youtube.com/watch?v= 5fZk0HaIs4s Stanze http://www.youtube.com/watch?v=LHWww8hUp5s … http://www.youtube.com/watch?v=Q3D5bOYZnCU http://www.youtube.com/watch?v=kyjltxNcQCI http://www.youtube.com/watch?v=c4p7-4fBwPw http://www.youtube.com/watch?v=TAdeAnO7pKk
  14. 14. Quale proposta? !!! Qualcosa per noi Qualcosa per il cliente <ul><li>+ unica </li></ul><ul><li>non replicabile </li></ul><ul><li>costosa </li></ul>+ personalizzabile + replicabile + economie di scala Un nuovo luogo da controllare nel quale far passare contenuti nostri
  15. 15. GRAZIE ! Sergio Venturetti Dati ricerca by HubSpot www.hubspot.com

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