The Cloud and the Crowd

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It’s all about culture

This is no algebra 3D + 3S 3C 3i + 3i 4D AIP 10C

What’s up? 3D + 3S

It’s Digital What’s up?

It’s Decentralised What’s up?

It’s Driveable What’s up?

It’s Standardised What’s up?

It’s Sustainable What’s up?

It’s Social What’s up?

Why are we afraid? 3C’s

Copyrights Why are we afraid?

Commercial Why are we afraid?

Competences Why are we afraid?

How to use it? 3i’s

Instrumental How to use it?

Innovative How to use it?

Institutional How to use it?

What’s new for users? 3i’s

Individualised What’s new for users?

Interconnected What’s new for users?

Immersive What’s new for users?

How is it used? 4D’s

Domestication How is it used?

Internet use in leisure time occasionally moderate frequent

Online cultural information books performing arts visual arts movies

Online cultural information

Online cultural products books tickets music music file

Music downloads

Mobile devices MP3 player cellphone cellphone cellphone audioguide music pictures city/museum

User generated content comments online pictures

Differences How is it used? men women

Internet use in leisure time

Internet use in leisure time school no – primary LSE HSE HE education

Online cultural information books (m) books (w) PA (m) PA (w) VA (m) VA (w) movies (m) movies (w)

Online cultural information books movies

Music downloads men women

User generated content

Digital divide How is it used?

Digital cultural participation 37% in 2003

An explanation
binary logistic regression analysis
looking for netto effects
effects of each of the independant variabels

An explanation
big impact of age on non-participation
youngsters have a much bigger chance to create online, and to experience culture online and mobile
impact of a complex combination of cultural, sociaal and economic capital
big impact of education (except creation)
effect of SES parents and cultural participation parents
effect of social network

Digital content How is it used? FL media websites FL cultural websites other websites television

Does it increase participation?
What is real participation?
have an impact on content
have an impact on policy
have an impact on technology

The interactive crowd

Content transcription
ship logbooks around the time of World War I of the British Royal Navy
data about the weather
for research about climate models
Involve the crowd
28 years for 1 expert
transcription + correction

Contextualisation
collection in a broader context
additional content from users about certain objects in a collection

Complementing collection
involve the audience to complement the collection of an institution
for example: Huis van Alijn

Classification
social tagging
give key words to online objects
correction of tags

Co-curation
involve the crowd to create expositions from the online content

Crowdfunding
alternative financing
crowd supports financially and gets a return
questioning the traditional gatekeeper processes

Criticize The interactive crowd

Controleren
control created content

Communication & sharing
crowd as an ambassador
involve the crowd in the marketing proces

Community
crowd initiatives independent from an institution
grassroots

[email_address]

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The Cloud and the Crowd

by ETMGhent on Dec 09, 2011

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The Cloud and the Crowd — Presentation Transcript