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App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)

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  • 1. App&Web  -­‐     Mul%  Channel  Marke%ng   Marc  Czieslick  –  Managing  Director  
  • 2. MULTICHANNEL  -­‐  ALMOST   EVERY  COMPANY  NEEDS  TO   FIND  AN  ANSWER  FOR  THIS   TREND!   2
  • 3. Mul%channel  @  Deutsche  Bank   3
  • 4. Mul%channel  @  Swatch   MARC CZIESLICK SLIDE 4 4
  • 5. WHY  IS  MULTICHANNEL  SO   DIFFICULT?   5
  • 6. Mul%channel  challenges   •  •  •  •  A  new  channel  every  day   New  devices  every  month   Changed  user  behaviour   Hard  to  sync  communica%on     cross-­‐channel   6
  • 7. Mul%channel  challenges   On  new  devices  (every  month)   7
  • 8. Mul%channel  challenges   Displayed  on  different  screens   8
  • 9. ..  for  constant  changing  user  behaviour   9
  • 10. ..un%l  a  new  couch  potatoes  experience   Gartner  Says  85%  of  All  Flat-­‐Panel  TVs  Will  Be   Internet-­‐Connected  Smart  TVs  by  2016.   10
  • 11. THE  SOLUTION   11
  • 12. Full  featured  websites…   12
  • 13. ...  great  mobile  experience  ...   13
  • 14. ...  op%mized  for  every  device  ...   SLIDE 14 14
  • 15. ...  even  for  the  „lean  back“  mode  on  your   Smart  TV!   15
  • 16. ONLINE  DEMO   16
  • 17. Advantages  of  App&Web   Content  of  your  CMS  website   is  op%mized  for  each  channel.   Create  your  individual  app-­‐ design  without  programming   skills.   No  redundant  content   management  –  save  %me  and   energy  with  App&Web.   Future-­‐ready  and  easy  to   integrate  in  your  architecture   with  the  REST-­‐API.   Roles  and  policies  define   content  access  even  in  your   apps.   Comments,  feedback  and   ra%ngs  stored  via  the  apps  in   the  CMS.   17
  • 18. App  func%ons  smartphone  /  tablet   Transfer  events  and  contact   details  direct  to  your  mobile   device.   Offline  availability  –  without   internet  connec%on  users   have  access  to  app   informa%on.   Facebook  and  Twieer   integra%on  connects  the  app   to  social  media.   Geo  loca%ons  allow  geo  based   informa%on  and  func%ons.   Galleries  and  (YouTube-­‐)   videos  for  perfect  mul%media   presenta%ons.     PDF  documents  like   brochures  easy  published  in   your  apps.   18
  • 19. App&Web  as  part  of  a  CXM  plagorm   Smart  AnalyCcs  measures   your  success  in  app  and  web.   RecommendaCon  Service   delivers  personalized   informa%on  to  your  apps.   With  Content  Cockpit  keep   your  (app)  content  under   control.   Search  engines  enables  cross-­‐ channel  discovery  of  content.     19
  • 20. App-­‐Porgolio   Extension  „AppYourWeb“     iOS  -­‐  Bundle   iPhone   iPad   Android   SmartTV   (TAL)   Windows   Phone  /   Tablet   Samsung,     ...   Win  8   20
  • 21. REFERENCES   21
  • 22. Global  Digital  Media  Trendbook  2013   •  support  of  the  full  publica%on   process  from  print  via  web  to   app   •  200  pages  with  500  images   •  editorial  edits  in  the  CMS  with   real-­‐%me  publishing  in  the  app   •  fully  customizable   •  pay  wall  and  offline  support     22
  • 23. Event  App  „Digital  Architects  2013“   •  •  •  •  •  •  •  •  Agenda   Speakers   Loca%on   Hotel  informa%on   Downloads   Gallery   Social  Media   ...   23
  • 24. Demo:  „Cologne  mul%-­‐channel“   iPhone,  iPad  and  SmartTV   app  of  the  city  cologne  with     real-­‐%me  updates  and   •  Geo  loca%on   •  Video  integra%on   •  Image  gallery   •  Twieer  import  und  social   media  „share“-­‐func%on   •  News  feed   •  Download  area   •  ...   24
  • 25. CONTACT   25
  • 26. Ques%ons?  Contact?  Trial?   App&Web  Mul%kanalmarke%ng  GmbH     Marc  Czieslick   Managing  Director   +49  (0)  69  133  982  93   +49  (0)  176  620  39  127   mc@appandweb.de   26